Affordable Keyword Research Service

Most websites fail to achieve high search engine ranking results because of badly chosen keywords. Identifying the correct keyword search terms to use on your website is absolutely crucial to the success of your online business.

There is no point selecting website keywords that have low search volumes

There is no point selecting keywords that have low search volumes as they will attract very few visitors to your website. Equally choosing search terms where there is already a high number of websites competing for those keywords is not a smart move. This will result in your website struggling to achieve a high placement on the search engines, simply because your site is competing with thousands of other websites for the same keywords.

Highly competitive keywords are likely to be used by thousands of different websites. By competing with these already established sites you will almost certainly struggle to achieve decent search engine ranking results. The ideal solution therefore is to identify keywords with reasonable search volumes but with a much lower number of websites competing for those keywords.

Keyword research should be the first step of any search engine optimisation project

Keyword Research is a vitally important aspect of any search engine optimisation campaign and is one of the most important aspects of Website Promotion. Extensive keyword research will help to identify the most relevant search terms used by potential customers and should be the first step of your Search Engine Optimisation Project.

It is worth test driving a number of different keyword research tools

Although the initial idea of keyword research can be daunting there is a wide range of excellent keyword research tools available, that will help you to identify the strongest performing search terms for your website. One of the most popular is the Google Adwords Keyword Research Tool. Currently this can be accessed directly, without the need to have an Adwords account, but Google have recently announced that this will be changing shortly and will only be available to Adwords account holders. It is worth test driving a number of different keyword research tools, as many of them work differently and provide different levels of data.

Most customers are likely to use search terms containing 2 or 3 keywords

Most customers are likely to use search terms containing 2 or 3 keywords when searching for a particular product or service. Therefore websites containing mainly single keywords are unlikely to produce high levels of search traffic. The use of single generic keywords is also more likely to produce a lot of non relevant traffic to a site. For example, if a customer uses the keyword “wine” they may be looking for red or white wine, or even a case of wine!

The more targeted website keyword phrases that can be identified the better, as this will enable the easy creation of keyword rich content which will not only improve search engine rankings but will also increase the number of visitors to your site. Your choice of website keywords needs to reviewed and refreshed as your website develops. For example, new website keywords will need to be identified to promote a new product or service.

For further information on keyword research please check out the following video – Keyword Research Done The Right Way.

Keyword Research should play a significant role in your website promotion and if used correctly will make a significant difference in any online business.

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Robert Smith

About Robert Smith

Professional internet marketing specialist, with over 10 years experience of helping companies to increase their online brand awareness, improve their search engine ranking results and develop profitable websites.

2 Responses to “Why Keyword Research Should Be A Vital Part Of Your SEO Strategy”

  1. Lucy Beer

    “There is no point selecting keywords that have low search volumes as they will attract very few visitors to your website. ”
    What do you consider too low to target? I have found that depending on the business, even keywords that have what would seem to be a low volume, can still be profitable because you can rank quickly and if the terms are very targeted and specific to your business, you get a high conversion rate. I would say this applies more to new sites who need to start establishing authority.

    • Robert Smith

      I agree in principle that targeting the “low hanging fruit” maybe worthwhile, as you are likely to rank much more easily for these type of keywords.

      However, I think it is also worthwhile to target keywords that have higher search volumes, but are still not ultra competitive. These type of “middle ground” keywords will require a little more effort to rank highly on the search engines, but the rewards will be much greater in terms of traffic volumes.

      The big mistake that I see on a regular basis is companies that have page 1 Google rankings for keywords that have almost zero search volume and do not understand why they do not receive any traffic to their site.


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