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Top 5 web page content ideas to improve your search engine ranking results

Search engine spiders can only recognise the plain text content of a web page. Images, colours and the general design layout of a web page are irrelevant to search engines as they are unable to understand this type of information. It is therefore quite obvious that web pages that contain mainly images and very little text are unlikely to achieve high search engine rankings. It is also very surprising that there are a huge number of websites that fall into this Web Design trap.

The more relevant text based content that exists on a web page, the better. This is because search engine spiders will analyse this text in order to understand the topic, content and relationship with other web pages. Not only is more text important from a search engine ranking perspective, it is also of value to your websites visitors.

The following top 5 web page content ideas will help you to improve your web pages:

Choose the right search engine keywords

Spend time to identify the best performing Search Engine Keywords for your web pages, based on search volume and the number of websites competing for a specific keyword. The strongest performing keywords will be those with a high monthly search volume and low competition.

Write your web pages for humans not search engine spiders

Stuffing your web pages with repetitive search engine keywords will not only make your website unreadable, but can also harm your search engine rankings. Search engine spiders use complex algorithms to determine keyword density and can easily identify pages that contain artificially high numbers of keywords. Therefore make sure your web pages appear natural and are easily readable by human visitors.

Avoid duplicate content

Using duplicate content will result in your web pages being ignored by Google and the other major search engines. By using their sophisticated algorithms, search engines are able to detect if the content of a specific web page has been copied from another website. If they detect that your website contains duplicate content, they will simply remove the relevant web page from their index.

Furthermore, Google is clamping down on copyright violations. If your website has been reported to Google for using unauthorised copyright material you are likely to experience a significant drop in your rankings.

Develop new content on a regular basis

Adding fresh content to your website is a great way to keep search engine spiders visiting your site on a regular basis. The more content you create, the more opportunities you are providing to increase your search engine rankings for the optimised keywords on that page.

Format the content of your web pages

Highlight headings and important keywords. Use headline tags, bold text and bullet points to ensure your keywords stand out. Only highlight when necessary, and make sure that the text looks natural to search engine spiders.

By following these simple web page content ideas, you should be able to create a website that is both visitor and search engine friendly.

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Robert Smith

About Robert Smith

Professional internet marketing specialist, with over 10 years experience of helping companies to increase their online brand awareness, improve their search engine ranking results and develop profitable websites.

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