The last few years has seen a major explosion in the use of online video marketing to promote a website. There is no doubt that adding video to your site will help to improve the user experience and ultimately your customer conversion rates. However a lot of website owners do not understand how to optimise their videos for maximum exposure.
Video search engine optimisation should be an important part of any Online Video Marketing Strategy and understanding how to harness the power of video search engine optimisation is a worthwhile investment of time, for any website owner.
Benefits of Video Search Engine Optimisation
The following top video search engine optimisation tips will help to improve your video marketing efforts:
1. Include relevant text on your website.
Search engines are unable to interpret the content of your video. Therefore it is important to ensure that when you embed a video on your webpage it is surrounded with relevant text containing your primary keywords or transcripts of the video.
2. Optimise your videos Meta Tags for relevant keywords.
As with most media, videos contain meta tag elements that allow you to optimise titles, descriptions and keywords. It is vital that these tags are created to target your primary keywords; this is easy to do when using 3rd party video hosting websites.
3. Add the word “Video” to your title.
As the majority of people tend to search for videos by adding “video” to their search query, it is important that this keyword is added to the title of your video and included in your Title Tag.
4. Submit your video to as many video hosting sites as possible.
Whether you host your own videos or not, you should consider submitting your videos to as many major video hosting sites as possible. Remember that YouTube is not the only game in town and your video will receive far greater exposure if it is syndicated to as many video hosting sites as possible. This will also help to improve the ranking results for your video on Google and the other search engines.
5. Optimise the file name of your video.
You should also optimise the filename for your video. Choose a file name that contains your primary keyword, but also try and keep it short and user friendly.
6. Make sure your video URL is included in your XML sitemap.
Google and other search engines will allow you to specify video URLs in XML sitemaps, as this helps them to index your videos. Visit Google’s Video Sitemap guide for further information.
7. Promote you video via your social media accounts such as Twitter or Facebook.
Once you have published your video on your website, or an external video hosting site, it is important that you make use of the various social media sites to promote your video. Promoting you video on Twitter, Facebook etc., with links back to your site, will help spread the word to a much larger audience.
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