Do you use underscores or hyphens in your URL’s?

Have you ever wondered if one method is better than the other?

Have you ever considered if Google interprets an undersore differently from a hyphen?

Well, the answer is yes they do. According to Googles, Matt Cutts, hyphens are recognised as a separator and underscores are not.

This may not be important if your URL does not contain any major keywords. However if you are targeting a keyword within your URL, you will need to ensure that the relevant Keywords are separated by a hyphen and not an underscore.

For example would be interpreted as, in the eyes of Google. This is a missed opportunity as their are two primary keywords (“Professional Carpet Cleaning” and “Carpet Cleaning”) that would not be recognised by Google.

However, if this URL had been structured as then Google would recognise the individual keywords, which would help your Web Page Optimisation efforts.

So, there you have it, always try and use hyphens as opposed to underscores in your URL’s, for maximum benefit.

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Robert Smith

About Robert Smith

Professional internet marketing specialist, with over 10 years experience of helping companies to increase their online brand awareness, improve their search engine ranking results and develop profitable websites.

3 Responses to “Using Underscores Versus Hyphens In URL’s”

  1. JP

    This is very revealing. I have content on a website and they create the URL. It is all underscores between the words. I thought that meant the words are separated, but from your post it appears that’s not true.

    I’m not sure the date of this post, but I assume it’s is the same. Good, thought-provoking information.


  2. Steve

    Hyphens, otherwise known as dashes have always been used as keyword separators by Google, Yahoo and MSN. That is why all my domain names are created in this format. All are top raked on all search engines for my businesses, so this proves your theory.



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