Facebook is now recognised as an established marketing channel for promoting your online business. With well over 800 million active users, this number is increasing by thousands every day. Due to the vast number of account holders using Facebook every day, there is no doubt that this social media network has the ability to increase your brand awareness and strongly influence how your business is perceived in the online market place.
However, whilst many companies have jumped on the bandwagon and created a Facebook Business Page, very few have been successful in learning how to “stand out from the crowd” and harness the power of Facebook to drive significant volumes of traffic and potential new customers to their websites.
If you are struggling to crack the Facebook secret code that will result in thousands of eager new customers flocking to your website, keen to part with their hard earned cash, then this article is for you!
We have researched a wide range of Facebook tips and tricks, sourced from various social media experts that should help you to understand how you can improve your Facebook traffic and develop a successful social media marketing strategy.
Our Top Facebook Tips For Business are as follows:
Creating a Facebook page is not enough. You have to optimize it to make it attractive for your customers and fans. You have a wide range of tools for you to customize Facebook business page. It is imperative that you make use of them so that your page stands out in the crowd. After all, if your Facebook page does not give you an edge over your competitors, what is the use of having one? There are many ways to make your page fan-friendly. The best Facebook business page design is one that attracts more and more fans. If the customers are interested in your page, they are likely to buy your products. Here are some of the best Facebook business page tips you can follow.
Post on a Daily Basis Keep your Facebook page active. This means that you should publish fresh content every day, in order to keep your fans interested and to get new ones. There are many debates going around on how often a business should post on their Facebook page. Though there is no definite answer, keep in mind that your fans have a lot of friends and other pages they like. They might feel suffocated by too many posts from the same company appearing on their news feed. Posting once or twice a day, at a few hours’ distance, seems like the perfect balance. You keep them coming back to your page, but you don’t drive them away by being too pushy.
There are two activities raging through Facebook at the moment which I would like to draw your attention to, if you are not aware of them already. The first is “Liker Ladders”. And the second is “Buying Facebook Fans”. Both are as soul-less and futile as the other. I will explain why both are not going to help build your brand on Facebook, and how both can be potentially detrimental to your brand, in a cataclysmic way.
Still don’t believe Facebook can help you build your business or that you don’t have TIME for it? Perhaps these 15 benefits of Facebook will help sway you!
Benefit 1: BRANDING: Facebook is great for creating your brand and instilling it into people’s ideas about you. Creating a brand allows you to be more recognisable in the heavily occupied business world so it is important to be able to stand out.
Of course it is possible to pay for traffic on Facebook by using their online advertising platform. If the idea of running a facebook advertising campaign is of interest to you then we recommend viewing the following video:
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We hope that you have found our Top Facebook Tips For Business a helpful resource and that you have at least found some golden nuggets of information that will help you to promote your business via Facebook more successfully.
For further information on understanding How To Use Social Media more effectively, we recommend downloading our free social media marketing report.
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