It is extremely important that in addition to the Home Page of your website, all of your main internal web pages are also indexed by Google. It is quite common for brand new websites or poorly promoted sites to have numerous internal web pages that have never been indexed by Google or any of the other major search engines. This means that your website in unable to deliver its full potential and will fail to be listed for all of your targeted keywords, as the search engines will only have limited information about your website, contained in their database
Below are my top 5 tips that will help you improve the number of web pages indexed in Google and other major search engines such as Bing, Yahoo and Ask.
1. Create an XML sitemap
Create an XML sitemap for your website, to include all of your web pages and submit this to Google and the other search engines. An XML sitemap provides a standard way of organising your web pages that is easily understood by the search engines. They will be able to find your XML sitemap file on your server and use the data to navigate to each page of your website. This will enable them to find all of the relevant data faster and more efficiently.
You can create an XML sitemap from scratch or use one of the many online tools, such as XML-Sitemaps.com, that will automatically generate a sitemap for you. For further information on the benefits of using an XML sitemap for your website see Google’s Webmaster Guidelines.
It is important that your sitemap is updated each time new pages are added to your website.
2. Use Google Webmaster Tools
If you have not already done so, I would recommend registering your website with Google’s Webmaster Tools. These tools provide an easy way to submit your XML sitemap to Google and also allow you to monitor the indexing status of your web pages.
3. Develop a robust internal page link structure
The internal linking structure of your website will determine how successfully Google indexes your web pages.
Google’s spiders navigate your site by finding the relevant links that enable them to move from page to page. It is therefore extremely important that all your web pages can be easily found through your internal linking structure.
As mentioned above, the easiest way to solve internal linking issues is to create an XML sitemap, which should contain links to all of the pages on your website.
4. Build back links to your internal web pages
When developing a link building strategy, many people fall into the trap of focusing solely on building external One Way Links to their Home Page. In order to improve the indexing of your internal web pages it is also important that you build one way links to all of these pages. As more of your internal web pages get indexed by Google and the other search engines, the more likely it is that you will appear in the organic listings, for your targeted keywords.
5. Create and promote fresh content on a regular basis
Adding new and fresh content to your website, on a regular basis, will encourage Google’s spider bots to return to your website on a more frequent basis.
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