The Benefits Of Developing An Ongoing Keyword Research Strategy

by Robert Smith

Check out this useful video on the benefits of developing an ongoing keyword research strategy.

Visit our Keyword Research page for further information on how to find the top performing keywords for your website.

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About Robert Smith

Professional internet marketing specialist, with over 10 years experience of helping companies to increase their online brand awareness, improve their search engine ranking results and develop profitable websites.

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Our Most Asked Questions (click to reveal answer)

What Are Meta Tags On A Website?

Meta tags provide important information for search engines and are contained in the head section of your webpage’s HTML source code. Meta Tags cannot be seen by visitors to your website, but are used by search engines to identify information on the specific topics of a web page. Although your website’s code may include a wide range of different tags, there are three important meta tags that search engines use to obtain information about the content of your website..... Read More

What Is Social Media Marketing?

In order to develop your online brand awareness, as well as your search engine rankings, it is important that you develop a strong, visible presence in the world of social media. One of the ways that you can achieve this, is to ensure that all of your social media profiles are customised to promote your logo and corporate image. Developing highly branded Facebook, Twitter, Google Plus and YouTube web pages should be an important part of your social media marketing strategy. Read More

How Do I Write A Killer Title Tag?

It is important to use targeted keywords in your Title Tag, but writing a tag that is just a series of keywords looks unprofessional and will not give readers a reason to visit your site. Keep your tag simple, short and attention grabbing but avoid ostentatious practices such as using all caps or multiple exclamation points. While a catchy Title Tag is best, having a boring one is still better than having none at all, so make sure your Title Tag says anything except untitled or a generic term such as home!....... Read More

What Can Google See On My Website?

The Google robot does not see web pages as you can see them in your browser. Google cannot see colours, graphics or images including Flash generated images and videos. The Google robot can only see text, which it will extract from your web page HTML code........ Read More

What Is Social Bookmarking?

Social bookmarking is a method by which your content is published and promoted on a wide selection of social media websites such as Facebook, Delicious, Plurk, Reddit and many others. Bookmarking your individual web pages and syndicating your content across as many different social media sites as possible will help to improve the link popularity of your website and ultimately your search engine rankings. Read More

How Can I Improve My SEO Results?

By utilising various SEO techniques you can help search engines to identify which keywords are relevant to your site, and improve the position of your free listings, when those keywords are entered by a potential customer, searching for the products or services that your provide. Read More

What Are The Benefits Of Using A Free Website Analysis Report?

One of the main benefits is to help you to improve your sites search engine ranking results. For a website to be ranked highly in the major search engines, such as Google, more than a hundred individual ranking factors are considered. A comprehensive website audit report will help you determine which areas of your website meet the required guidelines and in which areas you need to make improvements..... Read More

Why Is Keyword Research Important?

Most websites fail to achieve high search engine ranking results because of badly chosen keywords. Identifying the correct keyword search terms to use on your website is absolutely crucial to the success of your online business..... Read More

How Can I Use Social Media To Develop My Search Engine Ranking Results?

We have been aware that engaging with social media can influence your search engine ranking results for quite some time now. Google have made various statements about how they are increasingly monitoring social media, culminating in the announcement of their new +1 social feature. So, now it is official, what are the best ways to capitalise on using social media, to improve your search engine rankings?....... Read More

What Are The Main Advantages Of Utilising Long Tail Keywords?

Making use of long tail keywords provides a powerful strategy for targeting potential buyers, especially if you are operating in a really competitive and saturated market sector. Long tail keywords are proven to rank a web site much more highly within the search engine ranking results, compared with more competitive and shorter keyword search terms........ Read More

Does The Age Of My Domain Name Help My Rankings?

I think that the majority of search engine optimisation experts would agree that the age of your domain name does play some part in helping your ranking results on Google and other search engines. However, opinions do vary on the extent of its impact. For example, many SEO professionals believe that Google will not rank newly registered domain names for at least six months or more!,,,,,,,, Read More

How Can I Optimise My Videos?

Video search engine optimisation should be an important part of any online video marketing strategy and understanding how to harness the power of video search engine optimisation is a worthwhile investment of time, for any website owner........ Read More