Getonfast Web Promotion

There is a wide range of online website promotion tools that can be used to help you develop your website and improve your level of visitor traffic. There are tools that will help you to keep track of your website’s performance in search engines and there are tools that will help you to discover broken links from within your site. Also discover tools that will help you to identify the top websites from which your competitors obtain their backlinks and learn how you too can secure links from the same high quality websites.

Read on to discover how you can use free and premium online Website Promotion Tools to get to the top of the search engines, attract more visitors and convert those visitors to paying customers.

Backlink Checking Tools

If you can discover where your competitors get their backlinks from, you can target the same sites for your own link building project. If you can obtain links from highly popular websites, they will help to improve your search engine ranking results. You will also receive some direct traffic from people clicking on those links.

There is a wide selection of backlink checking tools available, such as Backlink Watch, Backlink Analyzer by SEO Book, SEO SpyGlass and a whole lot more. These tools, among other things will help you find all of the sites that link to any website. Use backlink checking tools to discover the sites that link to your site. Also use the same tools to discover where your competitors get all of their links from.

However, none of these tools will help you discover all of the backlinks pointing to a specific website. You may need to use two or more of such tools to get a clear idea of all of the backlinks pointing to your website and your competitors sites.

Analytics Tools

Knowing your visitors is very important. Identifying traffic behaviour will provide you with a detailed insight into where your visitors come from, what they are searching for, how they interact with your site, the pages they visit, the links they click on, the pages where they spend the most time, etc. This important information will help you to develop a successful website that meets the needs of your customers.

Some of the Analytics tools available are Google Analytics, AWStats, Webalizer, Crazy Egg and many more.

XML Sitemap Generator

An XML sitemap helps search engine spiders crawl every page of your website and index them all. If you use WordPress to build your website, you have an xml sitemap by default. If your site doesn’t have an xml sitemap by default, there are several tools that will do the job for free, such as XML-Sitemaps, FreeSitemapGenerator, XMLSitemapGenerator and many more. Create an xml sitemap for your website and the search engines will have little trouble crawling and indexing every page of your site. The more pages you have indexed, the bigger your chances of getting listed in the top positions.

Email Marketing Tools

Email marketing is still one of the best money making online website promotion tools available. Reach out to your existing and potential new customers with the hottest offers and latest products or services. If you have a large list of email addresses to which you can send emails at will, you can send profit making marketing messages any time you choose.

Aweber is one of the most popular email marketing tools that will enable you to build, manage and profit from your email marketing lists. There are several others like Mail Chimp, Get Response, iContact and others. If you use such services, you will never have to worry about violating any privacy rules related to email marketing. With the two step opt-in and verification process, you can make sure that you are always on the right side of the law.

Send daily, weekly or bi-weekly emails to people who have signed up for your email newsletter. This way, you can reach your potential customers any number of times you want – as long as they don’t opt out.

By using these online website promotion tools to your advantage you will be able to develop a successful and profitable online business.

We hope that you have found this article of interest, as ever please feel free to comment.

google-sitemaps-logoSitemaps are an ideal way for website owners to help search engines crawl deeper and index more pages on their sites.

A lot of websites have a dedicated web page that contains links to all of the sites internal pages. This is primarily used to assist the user in navigating around a website and can be very useful, especially on large websites containing hundreds of pages. Additionally this type of Sitemap provides additional navigation links for search engines, which will help them to find more of your sites internal pages.

However in 2005 Google announced an ‘approved’ XML Sitemap format as the preferred method for indexing websites. This was quickly adopted by Yahoo and MSN. An XML Sitemap is actually a source file which is uploaded to your server. This file will be found by the search engines and used as their preferred navigation route, when indexing your web pages.

I review many websites where a number of internal pages have not been indexed by Google and installing an XML Sitemap will help the search engines to find these non indexed web pages.

Until now, there has been very little research to determine how effective XML Sitemaps really are. However, Google have recently published a detailed XML Sitemaps study, which provides us with an insight into their effectiveness.

The purpose of the Google study was to measure XML Sitemap usage over the last few years in order to determine how Sitemap files have improved the following:

  • Coverage – how effective are Sitemaps at assisting Google to crawl the web deeper and find new content that it might not have found previously
  • Freshness – do Sitemaps assist Google to crawl new or updated content faster, when compared to the normal crawl.

The study was based on three large websites, Amazon, CNN, and Pubmed.

Amazon’s sitemaps include around 20 million URLs. They also make every effort to indicate the best URL versions, of product pages in their XML sitemap.

CNN,s approach to XML sitemaps focuses upon helping search engines find the many new URLs which are added daily.

Pubmed contains a large archive of URLs listed in their XML sitemaps, however these are only updated on a monthly basis.

This is quite a detailed study with the final paper being 10 pages long. It is a great read if you are interested in understanding how Google Sitemaps work and how they can benefit your website. Download a copy here.

Some interesting facts from the study:

  • Approximately 35 million Sitemaps were published, as of October 2008.
  • The 35 million Sitemaps include several billion URLs.
  • Most popular Sitemap formats include XML (77%), Unknown (17.5%), URL list (3.5%), Atom (1.6%) and RSS (0.11%).
  • 58% of URLs in Sitemaps contain the last modification date.
  • 7% of URLs contain the change frequency field.
  • 61% of URLs contain the priority field.

If you are not using XML Sitemaps on your website, then this study highlights the need for you to consider adding them.

If you would like help adding an XML Sitemap to your website please Contact Us or alternatively visit our Professional SEO website for further information.