Meta tags provide important information for search engines and are contained in the head section of your webpage’s HTML source code. Meta Tags cannot be seen by visitors to your website, but are used by search engines to identify information on the specific topics of a web page. Although your website’s code may include a wide range of different tags, there are three important meta tags that search engines use to obtain information about the content of your website.
The most important of these tags from both a visitor and search engine perspective is your Title Tag. See my article on “How To Write A Killer Title Tag“ for further information. Your Description Tag is also important and should contain a short description about the topic of the web page and finally your Keywords Tag should contain a list of relevant keywords.
Boost your search engine rankings with a well crafted and search engine friendly Title Tag
As previously mentioned, the most important of all these tags is your Title Tag. The information contained in this tag is displayed at the top of the browser window for all visitors to see. It is also used by Google and the other major search engines as the first line of your listings description in the organic search results and normally appears in bold. It is therefore extremely important that this tag contains relevant information that provides your potential customers with an idea of what each web page is about. For effective SEO, your Title Tag must also contain at least one of your targeted keyword search terms. Creating a properly structured Title Tag will also instill confidence in your potential customers, who may be viewing your website for the first time. Web pages that have empty tags or contain a generic term such as Home or About do not look as professional as those that describe what a web page is about, such as Affordable Red Widgets For All Your Requirements.
A compelling Description Tag will help to increase the number of visitors to your website
Using your Description Tag correctly is an important part of the SEO Process. Google uses the information contained in your Description Tag to generate the description for your web page that appears in the organic search results. Having a well written and compelling description as part of your search engine listing can make the difference between a potential customer clicking your link or not, which is why these tags are important.
Are Keyword Tags still important?
Although Google does not rely on the Keywords Tag as much as they used to, they are far more likely to rank any niche keywords you wish to target, if they are present in your Keywords Tag. Therefore it is still worth the effort to make sure that this tag contains a list of relevant search terms.
It is extremely important that a unique set of meta tags is created for each page of your website, containing targeted keywords that are relevant to the web page content of each specific page. For further details watch this excellent video.
Investing time to create keyword rich, search engine friendly tags is an important part of the Website Promotion Process and if done correctly will make a major difference to any online business.
We hope that you have enjoyed reading this article and now have a better understanding about “What Are Meta Tags On A Website” and how you should be using these tags to improve your SEO efforts.
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