Affordable Keyword Research Service

Most websites fail to achieve high search engine ranking results because of badly chosen keywords. Identifying the correct keyword search terms to use on your website is absolutely crucial to the success of your online business.

There is no point selecting website keywords that have low search volumes

There is no point selecting keywords that have low search volumes as they will attract very few visitors to your website. Equally choosing search terms where there is already a high number of websites competing for those keywords is not a smart move. This will result in your website struggling to achieve a high placement on the search engines, simply because your site is competing with thousands of other websites for the same keywords.

Highly competitive keywords are likely to be used by thousands of different websites. By competing with these already established sites you will almost certainly struggle to achieve decent search engine ranking results. The ideal solution therefore is to identify keywords with reasonable search volumes but with a much lower number of websites competing for those keywords.

Keyword research should be the first step of any search engine optimisation project

Keyword Research is a vitally important aspect of any search engine optimisation campaign and is one of the most important aspects of Website Promotion. Extensive keyword research will help to identify the most relevant search terms used by potential customers and should be the first step of your Search Engine Optimisation Project.

It is worth test driving a number of different keyword research tools

Although the initial idea of keyword research can be daunting there is a wide range of excellent keyword research tools available, that will help you to identify the strongest performing search terms for your website. One of the most popular is the Google Adwords Keyword Research Tool. Currently this can be accessed directly, without the need to have an Adwords account, but Google have recently announced that this will be changing shortly and will only be available to Adwords account holders. It is worth test driving a number of different keyword research tools, as many of them work differently and provide different levels of data.

Most customers are likely to use search terms containing 2 or 3 keywords

Most customers are likely to use search terms containing 2 or 3 keywords when searching for a particular product or service. Therefore websites containing mainly single keywords are unlikely to produce high levels of search traffic. The use of single generic keywords is also more likely to produce a lot of non relevant traffic to a site. For example, if a customer uses the keyword “wine” they may be looking for red or white wine, or even a case of wine!

The more targeted website keyword phrases that can be identified the better, as this will enable the easy creation of keyword rich content which will not only improve search engine rankings but will also increase the number of visitors to your site. Your choice of website keywords needs to reviewed and refreshed as your website develops. For example, new website keywords will need to be identified to promote a new product or service.

For further information on keyword research please check out the following video – Keyword Research Done The Right Way.

Keyword Research should play a significant role in your website promotion and if used correctly will make a significant difference in any online business.

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Search Engine KeywordsKeyword research is an extremely important part of the SEO Process.

To help you attract prospective customers to your site that are actively searching for your products or services, it’s important to make sure that your website is targeting the most relevant keywords. Selecting the correct type of search term is essential to generating a constant flow of targeted traffic, which can more easily be converted into valued clients. Making use of long tail keywords provides a powerful strategy for targeting potential buyers, especially if you are operating in a really competitive and saturated market sector. Long tail keywords are proven to rank a web site much more highly within the search engine ranking results, compared with more competitive and shorter keyword search terms.

Visitors utilising long tail keywords are more inclined to purchase from you

Keyword Research demonstrates that those who search the online market place by means of multi keyword search phrases are more likely to buy from the websites that they visit. Multi keyword search terms also tend to rank far more quickly in Google and other major search engines. These types of search phrases tend to comprise of three to four search terms that will be specific to the products or services that your website is marketing. These kinds of search terms are considerably more likely to generate product sales when compared with shorter keyword search terms. Long tail keyword searches are more targeted towards sales and making a purchase, whereas shorter keyword phrases are usually focused on end user research, prior to making a purchase.

Keyword research is extremely important in deciding on the most effective long tail keywords to use on your site. For instance, the search term “music” is extremely competitive and very generic, compared to using more targeted, multi word search terms that will generate potential visitors, who are seeking exactly what your website is offering. There is no point competing with big businesses over a generic keyword phrase such as “music”, when it’s possible to focus on more precise long tail keywords, that are designed to appeal to potential buyers, that will be willing to spend money with you.

Keyword research is an important aspect of the search engine optimisation process

Keyword research is very important for the success of your web page optimisation strategy. Choosing the most appropriate Website Keywords will create the maximum volume of targeted visitors to your site and will help to improve your position in the search engine ranking results. Selecting less relevant search terms, which are not as highly targeted towards your products or services, will result in a much lower customer conversion ratio.

Investing time in keyword research enables you to understand the relevant long tail keywords that your potential customers are utilising and will provide you with the greatest amount of targeted on-line traffic.

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