It is extremely important that your web pages are optimised to target a range of relevant search terms for your business. Optimising your website for the correct keywords will ensure that your site is found by potential customers, who are actively searching for the services or products you provide.
Making sure that all of your web pages are properly optimised should be an important part of your Website Promotion strategy and will help to improve your search engine ranking results.
Web page optimisation tips
Even if your pages, topics and articles are basically about the same topic, you should make the names and titles unique and interesting. Use short titles that will entice the reader to continue reading ahead to the article. The title is the first impression of an article, therefore making it very important to the reader.
If you upgrade your website often, you will get more attention from search engine spiders. The better the content you provide, the more likely it is to be shared on other websites, providing you backlinks and increased traffic. Once your content is share, you can expect additional visitors to your site.
RSS feeds (Really Simple Syndication) should be included on your site. Regularly updated RSS feeds count as fresh content. Building your own feed is a great way to include relevant topical information. Make sure you motivate people to follow your RSS feed as well.TIP! Think about the possibilities of podcasting. Podcasts are visual or audio recordings, or sometimes streamed live, that give the consumer important information on the topics you want to cover in the show.
Use keyword phrases on all incoming links and on links attached to your website as anchor text. If you do this, search engines will realize that your links correspond to different keywords. They will increase your site ranking as a result. Check your website to make sure that your internal links have proper keywords in their anchor text.
If you have a website serving an audience or market that has established ezines, you can contribute posts and articles including backlinks that will lead visitors to your website. Many time, these e-zines are archived, meaning that the articles and links are kept active almost indefinitely.
Consider creating a site map which includes your keywords. Site maps are excellent navigational tools as well as helpful for Search Engine Optimisation. These are used by search engines to rank sites higher on their lists based on how easily accessible the content is.
After reading this information, you should be aware of items to adjust on your site. With the advice you have just received, you can optimize your website effectively with minimum…
Did you know that Google has a team of human web page quality raters?
Google human search quality raters have the enviable tasks of reviewing Google’s search results and the quality of the web pages that rank well in its algorithm. The Quality Ratersâ€™ work has become more widely known over the years thanks to a couple occasions when the guideline document that Google provides as part of their work has been leaked online.
And the leaking has begun again, the latest version of the 161-page document, version 3.27 dated June 22 2012, is largely unchanged from previous versions, except for 1 major development,how to rate page quality.
The document provides an outline of what Google is looking for in a high-quality website. The handbook breaks down the aspects of a page into three main areas:
- Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in.
- Supplementary Content: This could be internal navigation or links to related products or videos.
- Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results.
Pages are broken down into high-quality, medium-quality or low-quality. Here is a breakdown of what makes up each of these page qualities….
One of the most important ranking factors used by Google and other search engines, to determine the quality of your website is your link popularity. Therefore in addition to following these web page optimisation tips it is also important that you develop a suitable SEO Link Building strategy.
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