Internet banner advertising campaigns first started to appear online in the mid 1990’s. Since then, we have witnessed a major increase in its popularity as an effective online marketing tool. If you are searching for new ways to promote your website, it is worth learning more about how does internet banner advertising work, in order to evaluate if this type of advertising can offer you a useful alternative method to promote your online business.
An online banner advertising campaign can display your media rich advertisements thousands of times to your potential customers. This is achieved by ensuring that your advertising banner is only displayed on websites where the users match the core demographic profile of your ideal targeted customer.
Internet banner advertising offers an excellent opportunity to promote brand awareness, increase visitor traffic and generate sales
Web banner advertising is an ideal way to create greater awareness of your brand, increase the number of visitors to your website and generate more sales. Banner advertising is the equivalent of traditional magazine or newspaper advertising in the offline world.
Web banners are usually animated to capture the attention of the visitor, and can display a variety of images and information including a company logo. A web banner is normally linked to a specific page of a website that is relevant to the products or services being advertised. This enables a potential customer to simply click on the banner and immediately view further information about the product or services you are promoting, directly on your website.
Media rich animated banners are a great way to catch the eye of potential customers
The success of your online banner advertising campaign will be dependent on creating an effective website banner design. The objective should be to create a design that grabs the immediate attention of your potential customers. This can be achieved by using a good combination of colors, some form of animation and a catchy strap line.
The success of your advertising campaign can be measured by the number of visitors that click through to the target web page. Normally an internet banner advertising campaign that offers some sort of incentive to the visitor will achieve a higher click through rate.
Web banner sizes are measured in pixels and many different sizes and shapes can be used
Web banner sizes are measured in pixels and the most popular banner size is 468Ã—60. However there are many different sizes and shapes available and an effective online banner advertising campaign should contain a mix of these. Skyscrapers in particular can be very effective as they are displayed down the side of a web page and therefore stay in view for longer as the user scrolls down the page. An ideal mix of sizes for a campaign would be as follows:
- Banners (468 x 60)
- Leaderboards (728 x 90)
- Skyscrapers (120 x 600)
- Rectangles (300 x 250)
Internet banner advertising campaigns can be purchased on either a CPM basis (cost per thousand impressions) or on a CPC basis (cost per click)
The cost for web banner advertising varies, according to your designated targeting options, the size of banners used and the volume of inventory purchased. Web banner advertising campaigns can be purchased on either a CPM basis (cost per thousand impressions) or on a CPC basis (cost per click).
Purchasing a banner advertising campaign on a cost per click basis is the most sensible option for businesses that have no previous experience of this type of advertising. This will enable a fixed budget to be agreed for a guaranteed number of visitors to your website (clicks) and the publishing network carry the risk of displaying your banner advertisement as many times as required (impressions) in order to ensure that the agreed number of clicks are achieved. However, if your business has previous experience of banner advertising and has achieved a high click through rate for previous campaigns, then it may be more cost effective to purchase the inventory on a CPM basis.
There are many different publishing networks to choose from and each network offers varying levels of geographic, demographic and behavioral targeting.
Web banner advertising campaigns can be set up to target specific countries or regions such as Europe, Asia or even Worldwide. Demographic targeting options are also available to fit the target audience for specific products or services. There are many different publishing networks to choose from and each network offers varying levels of geographic, demographic and behavioral targeting.
Online banner advertising is highly measurable and reports can be generated to track the number of impressions served, click through rates and sales conversion rates. Reliable campaign statistics can provide a wide range of information that can be used to improve the response rate for future advertising campaigns.
As a form of Website Promotion, online banner advertising can be very cost effective and compares favorably with other forms of online advertising such as search engine Pay Per Click Advertising campaigns.
To learn more about how does internet banner advertising work, please check out the following helpful video, which explains the benefits of banner advertising compared to traditional newspaper advertising:
If you have enjoyed reading this article about how does internet banner advertising work, please feel free to comment.