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Meta tags provide important information for search engines and are contained in the head section of your webpage’s HTML source code. Meta Tags cannot be seen by visitors to your website, but are used by search engines to identify information on the specific topics of a web page. Although your website’s code may include a wide range of different tags, there are three important meta tags that search engines use to obtain information about the content of your website.

The most important of these tags from both a visitor and search engine perspective is your Title Tag. See my article on “How To Write A Killer Title Tag for further information. Your Description Tag is also important and should contain a short description about the topic of the web page and finally your Keywords Tag should contain a list of relevant keywords.

Boost your search engine rankings with a well crafted and search engine friendly Title Tag

As previously mentioned, the most important of all these tags is your Title Tag. The information contained in this tag is displayed at the top of the browser window for all visitors to see. It is also used by Google and the other major search engines as the first line of your listings description in the organic search results and normally appears in bold. It is therefore extremely important that this tag contains relevant information that provides your potential customers with an idea of what each web page is about. For effective SEO, your Title Tag must also contain at least one of your targeted keyword search terms. Creating a properly structured Title Tag will also instill confidence in your potential customers, who may be viewing your website for the first time. Web pages that have empty tags or contain a generic term such as Home or About do not look as professional as those that describe what a web page is about, such as Affordable Red Widgets For All Your Requirements.

A compelling Description Tag will help to increase the number of visitors to your website

Using your Description Tag correctly is an important part of the SEO Process. Google uses the information contained in your Description Tag to generate the description for your web page that appears in the organic search results. Having a well written and compelling description as part of your search engine listing can make the difference between a potential customer clicking your link or not, which is why these tags are important.

Are Keyword Tags still important?

Although Google does not rely on the Keywords Tag as much as they used to, they are far more likely to rank any niche keywords you wish to target, if they are present in your Keywords Tag. Therefore it is still worth the effort to make sure that this tag contains a list of relevant search terms.

It is extremely important that a unique set of meta tags is created for each page of your website, containing targeted keywords that are relevant to the web page content of each specific page. For further details watch this excellent video.

Investing time to create keyword rich, search engine friendly tags is an important part of the Website Promotion Process and if done correctly will make a major difference to any online business.

We hope that you have enjoyed reading this article and now have a better understanding about “What Are Meta Tags On A Website” and how you should be using these tags to improve your SEO efforts.

As usual, please feel free to comment.

In order to discover and control how search engines rate your website you may also be interested in requesting a FREE Website SEO Report, right now!

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More than 60% of the websites I review contain poorly written Title Tags. Many simply contain the company name or trading name of the website.

From a search engine perspective, your Title Tag is the most important Meta Tag and should contain the top two or three keyword phrases that you are targeting. Title Tags such as “Welcome to PetsRUs” or “The Acme Insurance Website” will not help your search engine rankings and will not produce high volumes of traffic to your site.

It is easy to achieve a high ranking for your trading name.

In most cases, search engines will list your website within the first few pages, when searched by your company name, especially if your domain name matches your trading name. That’s the easy bit. The more difficult challenge is to be found by users who are searching for the products or services you provide, using a more generic keyword search term, relevant to your business.

Including your company name within your Title Tag is a wasted opportunity.

Think about it, if a customer knows your company or brand name it is relatively easy for them to find you, not just via the internet but by more traditional methods such as Yellow Pages, offline advertising or even Directory Enquiries! So why waste valuable space promoting your company name within your Meta Tag?

As a guidline, your Title Tag should contain a maximum of ten individual words. Therefore do not waste this space, choose your keywords carefully and make sure that they are relevant to the page content.

Make sure your Title Tag includes your targeted keywords.

I recommend that you review all of your Title Tags and if necessary change them to include at least a couple of the top keywords you are targeting. You also need to ensure that each page of your website contains a unique Title Tag. Although simply creating a well written, search engine friendly Meta Tag is not sufficient to propel you to the first page of Google, it will make a difference and you should see some improvement in your search engine rankings over time.