Top search engine ranking results are an essential element to your online business success.

According to a research by Infront Webworks, the very first web page of Google obtains 95 percent of web website traffic, whilst subsequent web pages get only 5 percent of the complete web traffic offered.

To stand any chance of achieving a Page One Listing on Google or any of the other major search engines such as Bing and Yahoo, it is important that your web pages are optimised correctly and do not breach any of the search engines SEO guidelines.

Any attempt to make changes to your site that are designed to artificially increase your rankings will almost certainly be identified by Google and when their algorithm is next updated you may find that a ranking penalty has been applied.

While Google does make significant update modifications, the exact internal workings of their algorithm is not published. Nonetheless, Google execs like Gary Illyes and also John Mueller have confirmed that Google is continuously altering their algorithm, despite the fact that the majority of these modifications typically aren’t openly introduced or described. Moz estimates that there are 500 to 600 modifications annually!

So, what are the top tips to improve the search engine ranking results of your website?

1. Publish Relevant And Quality Content

Quality content is the primary driver of your search engine rankings and also there is no replacement for fantastic content. Quality content produced particularly for your intended user increases your website traffic, which boosts your site’s authority and also importance. Likewise, on a regular basis hi web content is viewed as among the most effective signs of a site’s relevancy, so be certain to keep it fresh.

2. Title Tags

Title tags are the second most important on-page factor for SEO, after content. It is vitally important that each page of your website contains a well written and search engine friendly Title Tag that includes a highly targeted keyword that is relevant to the general topic of each specific page.

The actual text for your Title Tag should be placed in your HTML code, between the <TITLE> tags in the <HEAD> section of your web page. If you use a web editor that instantly inserts a title like “Home Page “, keep in mind to alter it to some meaningful text with your key phrases inside. Or else, your website will only feature in the search results when someone searches using the keyword “Home Page “.

3. Your Web Pages Must Contain Relevant and Highly Targeted Keywords

In addition to the Title Tag, if you want your website to feature highly in Google’s results when someone searches for your targeted keywords  then those keyword phrases must be included in the content on your page. Think of it from the perspective of Google. If you don’t put the pertinent key phrase someplace on the web page, exactly how is Google intended to recognise that the web page is promoting that particular topic? Google is not a human that can recognise inferences from the general tone and also the  web content of the page. Even if it was able to identify some synonyms, you are going to take on other sites who have actually positioned those words on their website.

4. Add ALT Text To All Your Images

If you have been placing images on your website without bothering to place ALT Text, you are missing out on a useful SEO benefit.

ALT Text (or alternate text) is just a way of putting a brief description (using words) of what your picture shows. They are needed by the software used by the blind so that they know what’s in the picture. Since all search engines, including Google, are essentially blind, relying on words rather than images or grsphics, they also need the ALT text. The description you give in the ALT text is treated like the words occurring on your web page and provides an opportunity to increase your overall word count. This is also a useful area to place your keywords if your web page is media rich and contains lots of images and very little text.

5. Ensure That Your Website Is Mobile Friendly

It’s estimated that more than 60% of searches take place on a smart phone or other mobile device and that this number contimues to grow.

On January 10, 2017, the Google Webmaster Blog said:

“Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”

Google’s Mobile-Friendly Test offers a simple way to help you identify if your website is mobile-friendly. just type in your web address URL and click “RUN TEST.” The results will give you a clear “yes or no” response together with a checklist of the web page loading concerns it ran into. This way you could repair and also optimise your web site to guarantee that it is mobile optimised.

Google’s Look Console likewise has a Mobile Use Record that will provide you a list of your website’s mobile use issues.

Tips to make your site mobile-friendly

If your site is not mobile friendly, I suggest that you include this at the top of your to do list.

Ensure that your website utilises responsive website design (RWD) functionality, which will make certain that it displays correctly on smart phones and other mobile devices, such as tablets. Make sure that you add the meta viewport tag to the head of each web page to inform internet browsers that the web page will adjust to various devices as follows: <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

We recommend viewing the following videos for additional SEO information on how to optimize your website for superior Google ranking results:

We hope that you found this “Top Five Tips To Improve The Search Engine Ranking Results Of Your Website” blog post helpful and informative.

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If you are struggling to achieve high search engine ranking results on Google and the other major search engines it is highly likely that your website has never been correctly optimised for the keywords that you wish to target.

This video explains the key factors that you need to get right in order to rank highly on Google and offers a great introduction into the benefits of search engine optimisation.

So, if you have ever wondered exactly how does SEO work then check out this useful SEO video right now!

For further information please visit our Search Engine Optimisation page. You may also wish to visit our SEO Analysis Report page and download our FREE report that will rate how well optimised your site currently is.

If you found this video helpful please feel free to share via your social media profiles.

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