Today’s tool is a special one because it can turn useful in numerous situations and processes, especially now that search marketers have to deal with dozens of sources and thousands of lines of (backlink) data.
If you are doing a link audit, for example, or auditing a possible penalty, you have to deal with at least a couple or more data sources:Google Webmaster Tools report (which is always quite messy with numerous repeated links per domain, new links when you download again, etc)
MajesticSEO or similar tools (because GWT list is often not enough)That’s where this neat tool comes in handy: URL List Cleaner ToolEasily merge lists from various locations / files: You can copy-paste into the input field or import numerous files (don’t forget to hold CTRL / CMD keys when choosing the files to import)
Easily clean the united list by keeping ALL unique URLs (to filter out repeating URLs that were recorded in a few lists you are merging)
Easily clean the merged list by keeping one LONGEST URL per domain (This comes very handy when you have many blog comments and your backlink ends up being repeated in /category/, /author/, /tag/ , etc pages while the real source is the POST page (which is usually the longest))
Easily clean the merged list by keeping one SHORTEST URL per domain (It’s easy when you have sitewide links and you only need to see home pages)Finally, see how cleaner your list has got with the handy URL counter…

High rankings on Google and other search engines are influenced by on-page factors and off-page factors. Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. This week’s article helps you to optimize the on-page factors of your web pages.

Some days ago, Google announced a new search algorithm. The new algorithm has the code name ‘Hummingbird’ and Google says that it should deliver better results than the previous algorithm. How does this influence the Google rankings of your website?

Using Pinterest to Leverage Marketing Efforts is a post by SEO expert Megan Fludd. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.Pinterest gives us an opportunity to market to fans and consumers like no other social media site does. According to Wishpond, nearly double the fans interact with brands or companies they like on Pinterest than they do on Facebook…

Online Content Collective October 21, 2013 is a post by SEO expert Melanie Nelson. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.This week’s content collective covers a wide variety of topics as we discuss buyer personas, Penguin, and nofollow tags. These three practices have evolved quite a bit over time but are just as relevant as ever for SEO and online marketing…

We hear a lot of talk about climate change and the devastating effects carbon pollution is having on the planet. From devastating storms to food insecurity caused by altered weather patterns, there’s no questioning that carbon pollution is leaving its toll on the planet.
It can be difficult, however, to figure out what you can do to help. Melting icebergs and massive tornados are forces much larger than one individual…

Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.