Everyone wants to have a successful website that is ranked highly on Google and the other major search engines. However, many website owners do not understand how to effectively structure their sites, to ensure online success. If you wish to achieve high search engine ranking results then your website must have all the right ingredients.
The search engine spiders must be able to crawl your web pages in order to index them. If the search engines cannot access your web pages then they will be unable to include your content in their database and your site will be ignored.
It is important that your web server does not return any error codes when the search engines visit your web pages. If your server returns an error code it is unlikely that the search engines will be able to index your site.
In addition, make sure that the HTML code of your web pages does not contain any errors that may prevent search engines from indexing your website.
The content of your web pages must make sense to search engines. Do not rely heavily on images, videos or Flash to present the main content of your web pages, as search engines have great difficulty in understanding this type of material.
Site and information architecture
Your website should have good site architecture to make sure that it is not just a collection of random web pages. The pages of your website should be related and they should show search engines that your site is relevant to a specific topic.
This is very important because most major search engines use latent semantic indexing in their ranking algorithms and are able to understand a wide range of different keywords that are associated with a particular topic. Using a broad range of associated (LSI) keywords within your content will help to improve the search results for your primary targeted keywords.
Your site should also have good navigation architecture so that both search engines and human visitors know where they are within your site, on any page of your site.
Choosing the best keywords
Investing time in keyword research and choosing the best performing search terms for your website is one of the most important parts of the Search Engine Optimisation process. Selecting the right keywords will determine whether or not your SEO strategy will be successful.
From an SEO perspective it is best to focus on 2 or 3 word keyword phrases. One word keywords are less likely to convert to a sale and they are also much more competitive.
Web Page Content
Websites that only offer articles and affiliate links, that can be found on dozens of other sites, will have a hard time achieving high search engine rankings.
It is extremely important that you produce high quality and unique content for your website. If you are an expert in a specialist field, write as much as possible about that particular topic. Creating a broad range of interesting articles will help you to establish your online brand as an authority in your chosen field. You will also be building a valuable resource of information that your clients will be keen visit on a regular basis.
Developing the Link Popularity of your website is still an important part of the SEO process. It is impossible to achieve high rankings on the major search engines without having a good supply of high quality one way links, pointing to your website. Only build links from web pages that are relevant to your product or service. The more relevant the link page, the more valuable the link will be in helping to improve your search engine rankings.
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