Check out this useful video on the benefits of developing an ongoing keyword research strategy.
Visit our Keyword Research page for further information on how to find the top performing keywords for your website.
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Most websites fail to achieve high search engine ranking results because of badly chosen keywords. Identifying the correct keyword search terms to use on your website is absolutely crucial to the success of your online business.
There is no point selecting keywords that have low search volumes as they will attract very few visitors to your website. Equally choosing search terms where there is already a high number of websites competing for those keywords is not a smart move. This will result in your website struggling to achieve a high placement on the search engines, simply because your site is competing with thousands of other websites for the same keywords.
Highly competitive keywords are likely to be used by thousands of different websites. By competing with these already established sites you will almost certainly struggle to achieve decent search engine ranking results. The ideal solution therefore is to identify keywords with reasonable search volumes but with a much lower number of websites competing for those keywords.
Keyword Research is a vitally important aspect of any search engine optimisation campaign and is one of the most important aspects of Website Promotion. Extensive keyword research will help to identify the most relevant search terms used by potential customers and should be the first step of your Search Engine Optimisation Project.
Although the initial idea of keyword research can be daunting there is a wide range of excellent keyword research tools available, that will help you to identify the strongest performing search terms for your website. One of the most popular is the Google Adwords Keyword Research Tool. Currently this can be accessed directly, without the need to have an Adwords account, but Google have recently announced that this will be changing shortly and will only be available to Adwords account holders. It is worth test driving a number of different keyword research tools, as many of them work differently and provide different levels of data.
Most customers are likely to use search terms containing 2 or 3 keywords when searching for a particular product or service. Therefore websites containing mainly single keywords are unlikely to produce high levels of search traffic. The use of single generic keywords is also more likely to produce a lot of non relevant traffic to a site. For example, if a customer uses the keyword “wine” they may be looking for red or white wine, or even a case of wine!
The more targeted website keyword phrases that can be identified the better, as this will enable the easy creation of keyword rich content which will not only improve search engine rankings but will also increase the number of visitors to your site. Your choice of website keywords needs to reviewed and refreshed as your website develops. For example, new website keywords will need to be identified to promote a new product or service.
For further information on keyword research please check out the following video – Keyword Research Done The Right Way.
Keyword Research should play a significant role in your website promotion and if used correctly will make a significant difference in any online business.
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Investing time in researching the right keywords to use for your online business is an extremely important part of the search optimisation process. Choosing the correct, highly targeted search engine keywords, provides the potential to produce significant amounts of traffic to your website, whilst poorly chosen keyword phrases will leave your website with barely any visitors at all.
Many website owners believe that they should automatically know which are the best web keywords to choose for their business. But unless you have a very good understanding of the many different search terms your potential customers maybe using to find your business, you should seriously consider investing some time and effort in a keyword research project.
Spending time on research will enable you to identify the top performing Search Engine Keywords that your potential customers are using when they search for your products or services. Being able to establish the average monthly search volumes for all of the web keywords relevant to your business and how much competition there is for any given search term is crucial information that will help you to target the best keyword phrases for your business.
The Google Keywords that your potential customers are likely to use when searching for your products or services may not necessarily be the ones you would think of, especially if your business is one that uses a lot of industry jargon. Do not be tempted to use web keywords that do not relate to your business, just to bring in traffic. This style of keyword marketing will always backfire, because the customer traffic that is generated is not interested in the products your are offering.
Conducting a keyword research project will also give you an idea of how much competition there is likely to be for any given keyword phrase. It is important to know how many other websites are targeting the same Google keywords and how many people are searching for them. The most effective web keywords are those that have high monthly search volumes, but the least amount of competition. Compare each keyword’s popularity against the amount of other websites already using it. You should always include the most popular ones but focus on the Google keywords that have less competition.
There are many tools available that will help you find the right search engine keywords for your business. Google offers a free research tool and there are many others that provide both free and paid versions. Simply search online for “Keyword Research Tools”.
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Many websites fail to achieve high positions in the search engine ranking results due to poorly optimised web pages.
By following our Free Search Engine Optimisation Tips you can help search engines to decide which keywords are relevant to your website, and improve your rankings when those keywords are entered by a potential customer.
The following free search engine optimisation tips will help you to improve your search engine ranking results:
Choosing the correct keywords, that have high search volumes, is crucial. We see so many websites that have fallen into the trap of using keywords that have extremely low search volumes, due to lack of Keyword Research. There is no point in achieving a high listing on Google or any of the other major search engines, for a keyword that nobody is searching for. These types of keywords will produce zero traffic for your site.
Make sure that you choose the right keywords. Invest time in keyword research in order to identify the best performing keywords for your website, based on search volume and the number of websites competing for a specific keyword. The strongest performing keywords are those with a high search volume and low competition.
Identify your top performing keyword and make sure this is used in your Title Meta Tag. Use a maximum of 10 words in this tag. Most search engines will use this as the title for your listings.
Write a Description Meta Tag that is enticing and informative to search engine users. Make sure that your primary keyword is included in your description. Most search engines will use this description for your listings in their ranking results.
Do not use more than 25 to 35 keywords in your Keywords Meta Tag. Keywords must be separated by commas, without any spaces.
Make sure the main body text of each web page contains your targeted keywords. It is important to ensure that the keyword density for each word is between 3% to 5% of the overall keywords used on each page. If it is higher than this, you may be penalised by the search engines. There are many online tools that will allow you to check the keyword density of your web pages.
Do not try and fool search engines by using tricks such as excessive use of keywords or white text on a white back ground, in an attempt to hide keywords. Search engines have been around long enough to be aware of these tricks and using them may get your website banned.
Ensure that Image Alt Tags are used to optimise your images and that the text contains your targeted keywords.
Search engines are only capable of recognising static text on a web page, therefore excessive use of graphics, animated Flash files or images should be avoided.
You may also find this search engine optimisation video for startups, produced by Google Webmaster Help, of interest.
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Keyword research is an extremely important part of the SEO Process.
To help you attract prospective customers to your site that are actively searching for your products or services, it’s important to make sure that your website is targeting the most relevant keywords. Selecting the correct type of search term is essential to generating a constant flow of targeted traffic, which can more easily be converted into valued clients. Making use of long tail keywords provides a powerful strategy for targeting potential buyers, especially if you are operating in a really competitive and saturated market sector. Long tail keywords are proven to rank a web site much more highly within the search engine ranking results, compared with more competitive and shorter keyword search terms.
Keyword Research demonstrates that those who search the online market place by means of multi keyword search phrases are more likely to buy from the websites that they visit. Multi keyword search terms also tend to rank far more quickly in Google and other major search engines. These types of search phrases tend to comprise of three to four search terms that will be specific to the products or services that your website is marketing. These kinds of search terms are considerably more likely to generate product sales when compared with shorter keyword search terms. Long tail keyword searches are more targeted towards sales and making a purchase, whereas shorter keyword phrases are usually focused on end user research, prior to making a purchase.
Keyword research is extremely important in deciding on the most effective long tail keywords to use on your site. For instance, the search term “music†is extremely competitive and very generic, compared to using more targeted, multi word search terms that will generate potential visitors, who are seeking exactly what your website is offering. There is no point competing with big businesses over a generic keyword phrase such as “musicâ€, when it’s possible to focus on more precise long tail keywords, that are designed to appeal to potential buyers, that will be willing to spend money with you.
Keyword research is very important for the success of your web page optimisation strategy. Choosing the most appropriate Website Keywords will create the maximum volume of targeted visitors to your site and will help to improve your position in the search engine ranking results. Selecting less relevant search terms, which are not as highly targeted towards your products or services, will result in a much lower customer conversion ratio.
Investing time in keyword research enables you to understand the relevant long tail keywords that your potential customers are utilising and will provide you with the greatest amount of targeted on-line traffic.
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