If you are searching for information on how to use search query data from the Google Search console then this helpful guide will help yo to understand how you can maximise the information provided by this useful tool.
The Google Search Console (formerly Google Webmaster Tools) is a powerful device that gives insights into exactly how Google understands your website. It’s a collection of tools that assist website owners to improve the performance of their websites.
The Google Search Console provide the option to produce a helpful report, called Search Analytics, which gives you an overview of exactly how your website is performing in Google’s natural (non-paid) search engine results, particularly, it shows some of the keyword phrases individuals used to find your website and shows how often your site appears in Google search results.
To access this extremely Useful SEO Report, log right into your Search Console, and after that click “Search Traffic” in the left-hand navigation bar. Search Analytics is the very first report noted within this selection. The Search Analytics report enables you to see search information from numerous viewpoints and also can be filtered by Queries, Pages, Countries, Devices as well as Browse Type (Internet, Image or Video).
How to analyse the report
The default layout of the Search console data report reveals how many clicks (visitors) your website has received, originating from the Google search results for the past four weeks.
To change the metrics displayed, choose one or even more statistic check boxes. To alter just how your information is organised, select a category such as Queries, or Pages. To filter your information, choose the filter drop down menu below the group type. To analyse various metrics, pick Compare in the drop down menu under any Category selection.
Run search queries on a regular basis
You should run your Google Search reports on a regular basis in order to understand how often your website appears in the Google Search results, with what queries, whether from desktop computers, tablets, or smart phone devices, and also a lot more. You can utilise the statistics to boost your sites search efficiency. For example. see exactly how your on page modifications perform over time, where the traffic is coming from and also identify the best performing keywords for your online business. By learning which search terms are made on smartphones will enable you to enhance your mobile targeting.
For further information on how to use the Google Search Console to help you improve your search engine ranking results, we recommend that you watch the following videos:
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