Achieving a high search engine ranking result for your website is crucial because search engines deliver the majority of traffic for websites that are ranked on the first few pages of the search results for any given keyword.
The following tips will help to improve the online visibility of your site.
Identify your target market
The first step for effective SEO is to determine your target market. This step is crucial and one that is often overlooked by website owners. Your target market will ultimately determine the relevant keywords you should use to optimise your website. Once you know exactly who you are targeting it will become much easier to identify the best performing search terms for your website.
Select the top performing keywords for your website
The second step is to carefully select the keywords you will use to optimise each page of your website. There are plenty of Keyword Research Tools out there that can help you to choose the best keywords for your site. Investing time in keyword research will help you to identify how many people are searching, using a search term that relates to the products or services you are offering on your website. This will help you to decide which search phrases are best suited for your SEO project. Make sure the keywords that you choose are ones that your target market will be searching for as well as ones that receive a good amount of search traffic and have moderate to low competition.
Ensure that the content of your website contains your targeted keywords
Step three is to take what you have learned about your audience and the keywords you have selected and use this information to correctly optimise your web pages. The most important aspect of the optimisation process is your website’s content. Make sure that you use a unique search term a few times each web page. However each keyword must be relevant to the topic of a specific page. It is also important to ensure that your content is readable and engaging and suitable for both search engines and your website visitors.
Write unique meta tags for each web page
Step four relates to the optimisation of your website’s meta tags. You should add the relevant keywords to your Title and Description tags. Try to use complete sentences and copy that is engaging and makes sense, not just a list of keywords. It is also important to use unique keywords that are specific to the page that the tag describes. Don’t use the same descriptions and keywords for every page, as search engines and visitors will think every page is the same. See our article on How To Write A Killer Title Tag for further information.
Use targeted keywords in your H1, H2 and Image Alt tags
Step five is to use your targeted keyword phrases in your alt image tags, H1 and H2 headings, and as links to other pages in your site or external websites.
Investing time to optimise your website is a major part of the online marketing process and if done correctly will make a significant difference to your search engine ranking results.
To discover and control how search engines rate your website we recommend using our FREE Website Analysis Report Tool.