Does your website provide you with the opportunity to capture the email addresses of your customers and site visitors? We recommend watching this video to understand why it is inportant to build an email list for your online business.
Every month I get a question from someone and they ask Derek, should I be building my email list or my social media profiles? And you know what? Here's the answer, if you're not building your email list you are an idiot. How do I know this, I'm Derek Halpern, the founder of Social Triggers, and I still want to hit my head against the wall for not building my email list sooner on every single one of my websites.
So let's get into it. I got two numbers for you 300 and 4,200. OK a few months ago when I updated my Twitter account and I sent the link to my Twitter followers I sent about three hundred clicks to my website, but when I shared that same link to a similar amount of email subscribers I sent forty two hundred clicks to my website. Now I know you can't spend clicks but those clicks are people and the more people you get to your website the more money you can make. More people, more clicks, more money.
So, why does email outperform Twitter by such a large margin, even though you are sending links to the same amount of people? Look at it like this. How many e-mails do people receive per day? A hundred? How many Twitter updates do they get per day? Thousands? What's more likely to be seen? One in a hundred or one in a thousand? Obviously one in a hundred. That said I know I'm talking about Twitter right but I've seen the same exact thing with Facebook and Google plus. If I send an update to my Facebook or Google+ accounts, following I find that it drastically under performs email as well. Now since email performs so much better than social media you would think building an email list is harder but in my experience that's not the case. As a matter of fact I think building a social media following is harder than building an email list.
When I sent about a thousand clicks to an opt-in page about fifty percent of those people then went ahead and opted in to my email. So a thousand people, fifty percent, five hundred people became email subscribers. On a whole other twist of fate when I sent a thousand clicks to my Twitter page I didn't even gain five hundred new followers. The Twitter page actually under performed an email opt in page. People were seemingly less likely to follow me on Twitter than they were to subscribe to my email.
Now this is strange because e-mail crushes social media. The question is how can you begin growing your email list? It turns out that people can start growing their lists today with these two simple strategies. Number one add opt-in forms to the right places on your website. Alright that's it, seriously just add opt-in forms to the right places. One of my readers Laura of momables.com followed my advice and where to place opt-in forms and here's what happened.
Read More at https://www.youtube.com/watch?v=00SrDIcA9i8