We recommend watching this official Google video to learn about what are some effective techniques for building one way links to your website.
Okay, we have a question from Pulkit Agrawal. And Pulkit asks, "Organic link building, according to me is one of the most difficult tasks for SEOs. Can you please list five effective ways of organic link building other than building great content?"
Well, I think that's kind of a false dichotomy because you do want to build a great content, and building great content is often what brings you those links. So I'm not going to say, "Oh, I'm going to leave out all the ways of getting good links that involve having good content." I'm just going to talk about a few other ways, and I don't know whether it's five or more or less of thinking of getting good organic links.
First and foremost, I'll start with the worst one, which is controversy. A controversy is, you know, one of these hooks, where no matter what you say, "This person sucks," or you pick one company or you pick one person that you hate and you really pick on them, there's a few people that have made a profession out of hating everybody, which might do well for them. But, boy, it's not always fun to hang out with them. It can be fun to uncork a good rant whenever you're really frustrated because somebody's had bad customer service or something like that. But you don't always want to be going for the controversy or you're like the boy who cried wolf. Your just always saying, "Look at me, I'm being loud. You have to pay a lot of attention to me." And over time, people will end up paying less attention to you. There are a lot softer ways to do that whether it involves a humor or bringing something original to the table. So I wouldn't rely on controversy all the time.
One of the Best Ways To Get Links
is to participate in the community. And I'm not talking about signing up and spamming a bunch of blogs or forums, but rather, showing up and--a good example is answering questions. If you have something of worth, some value that you can add by saying, "Hey, you know what, I know the answer to this. This is how you configure .htaccess to do a 301 redirect." Somebody appreciates that and somebody will remember that you answered their question. And they'll be more willing or more receptive to link when you realize, "Oh, that's their site. They have a whole pile of interesting articles about how to do good things with 301 redirect or .htaccess." So I think participating in the community, answering questions that help other people can be a big way to do it.
Going back to what is building great content but is still super important?" Original research, to this day, you know, if somebody does even a little bit of work to dig into a subject, they are a lot more likely to get links......
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