We recommend watching this video to learn about the top video marketing tips for social media in 2017.
Here are some of your top social video marketing tips for 2017.
It's an obvious point, have a strategy around your videos in terms of your storytelling.
Innovate! There's 360 video and VR video, try these things out.
Next, obviously, live is a very important component also of these innovations.
Choose the right platform for the video. Don't shove a video on YouTube, Facebook and all the other platforms. It doesn't work like that.
Next, make the videos short. We're looking at 20, 30, 40 seconds. You can't put a 20-minute video on Facebook. It's not possible. Maybe on YouTube, but make it short for some of the platforms. Focus on your intros and outros. The first seconds are the most important to retain the audience. This also means you have to add subtitles to every one of those videos. Most people watch it without sound.
Make sure there are call-to-actions at the end of the video. Make sure call-to-actions are clearly marked, in the video and on the links in the description and everything around that.
Measure with the right metrics. Marketers still measure just with views. We have so much more than that. Number one metrics should be views and view-through rates compared with each other side by side. If you don't measure view-through rates, you're measuring videos wrong. There's so many metrics, watching with or without sound etc. But views and view-through rates, completed views etc. Those are must-have metrics. And of course compare them by platform. YouTube has a much better view-through rate than Facebook because people are used to watching longer there.
Read More at https://www.youtube.com/watch?v=yrclhnoeN4Q