If you are keen to understand how you can improve the number of visitors to your Facebook business pages then view this video to learn the top three tips to increase your brand awareness on Facebook.
Today I'm talking about how to increase your organic reach on Facebook. I've heard a lot of you complain about Facebook because you feel like you get zero reach on your posts. The issue with this is, Facebook is not going anywhere. It is the largest social network in the world and it's only getting larger and bigger and better. So with that, we need to figure out how we can utilise it for our businesses and our brands moving forward.
So here's my top three tips for increasing your reach on Facebook, without having to spend any money.
Tip #1: Ask questions. Questions are an amazing way to increase engagement. The thing with Facebook is, the more engagement that your posts get, the more that they will benefit your page and your brand, because they know that people actually want to see your content if they're commenting on it. So there's two types of questions that I think work really well. They first is, getting your customers opinions. Ask them an either or question. People want to voice their opinion, so give them an outlet to do that.
The second type of question you can use is a fill in the blank question. For example, you can say, "my favourite type of social media platform is _____". Create a graphic to go along with this to increase the engagement because graphics perform better than just a text based post!
Tip #2: Video and Live Streaming. Video does perform better than other types of content on Facebook at the moment because that's how the algorithm is working - so post more video content! You want it to be real and authentic, so it doesn't have to be polished at all. Start doing a weekly live stream/video series so people will know to expect it and through time, will be more likely to show up and watch and be engaged. The more likes, comments and shares that you can get in the first hour, the more that Facebook will favour your content because they will see that it's favourable to your audience.
Read More at https://www.youtube.com/watch?v=BArjTUssY6E