If you own a small local business then we recommend watching this video that offers the top 10 local SEO tips to help small business owners.
So today we're going to look at local SEO tips. Local SEO is ideal for businesses that want to be found within a specific location. Now you could be a bricks and mortar business that actually has a physical address in a specific location or it could be that you're a service business and you provide a service to people who live within a specific location.
Use Local Related Keywords
So the first tip is to use Local SEO Keywords that actually have the location in them and are actually really important, because these are the kinds of keywords that people often search with to find a local business. So if you're a plumber and you're in Brisbane then a huge percentage of the people who are searching will only search with a couple of different variations of keywords, which might be plumbers Brisbane or Brisbane plumbers. So there's very very specific keywords that the majority of people search with and so in local SEO, finding what those keywords are is really important and so that's where you can use tools like the Google Keyword tool or use the auto predict function in Google, to find the things that people are actually searching for.
Optimise Your Meta Title Tag
The next tip is that once you've actually found those keywords that people are searching for you want to make sure that you're putting those into what's called the SEO title on your website. This isn't like necessarily the main page title, it's the thing that you actually see when you do searches in Google. This is called your meta title tag. When you're doing searches in Google your Title Tag will will be displayed as blue or purple, so you want to make sure that you're putting that SEO title somewhere in the back end of the website. If you're not sure how to actually modify the SEO titles on your site then you can check out some of the videos that I'll put in the description.
Create a Google My Business Page
The next thing you want to do is set up a Google My business page so this will enable your business to show up in Google Maps, which is great obviously if it's a physical location business but it also massively improves the look of your profile when people actually search for your business name. Also having one of these listings enables you to show up in what's called the local pack, where there's usually three different businesses that they will show when somebody does a search for a kind of business in a specific location.
Optimise Your Contact Us Page
So the next tip is about the Contact Us page on your website. This is where you must display your business name, your address and your phone number, so that Google can see the actual location that your business is based in. There's some special schema markup that you can also do for a local business, but at the basic level you just want to make sure that that this information is at least on your Contact Us page. Ideally you should also display your address and contact details in the footer of each web page.
Read More at https://www.youtube.com/watch?v=MAAEbu-EOnI