If you have recently launched a brand new website this Google SEO Tutorial for startups explains the optimisation basics in under 10 minutes. Following these guideline will help to rank your website higher on Google for your chosen keywords.
Hi, I'm Maile Ohye. I'm a developer programs tech lead at Google. I've been at Google since 2005 working with our search and our webmaster tools teams. But if I were a consultant for your startup, here's all the advice I would give in under 10 minutes. This video is aimed at companies who have their main content below about 50 pages. For those sites that are looking to rank for thousands of unrelated keywords, like an ecommerce site or a news agency, you might wanna invest more time with SEO.
My objective for this talk is to provide you the basics in the most efficient manner possible and to help you feel assured that you're not doing something totally wrong related to search, and last, to provide pointers for more information.
The first thing to do with your domain is to decide whether you want visitors to see the old version or the updated new version of your website. At which point you would 301 redirect users from your non preferred to your preferred version. The reason why we use a 301 and not a 302 is because a 301 is a permanent redirect and that way it signals to applications like search engines, to actually transfer all those indexing properties from the source to the target.
The next step is to verify ownership of your site in Webmaster Tools. And I don't just say this because I work with the team, but I think this is really valuable. I encourage you to sign up for email forwarding. Email forwarding allows Google, when we have any message for you, like when we think you might have been hacked or we think your site is hosting malware, or we're having trouble crawling your site and we found a high number of unreachable URLs. So any of those messages can be forwarded to Google Webmaster Tools and if you have email forwarding enabled, it can be forwarded directly to the inbox that you check every day.
One more research tip is to perform a background check on your domain. For example, if it was previously owned by spammers then you're not going to rank very well now. So, one good way to check is to look at the keywords listed in Webmaster tools for your site and see if you see any unrelated keywords there. Also, you can see if you're indexed by performing a site colon search with your domain.
Read More at https://www.youtube.com/watch?v=El3IZFGERbM