We recommend watching this video if you are interested to learn how to use Social Media to build links to your website.
We’re going to talk about being where your users are, managing your reputation, and getting those links from social sites shared! Now, I can already hear you - “Social Media presence is not link building!” Well, okay, but most of the things that have historically been considered link building are a bit sheisty at best. Bear with us - we really think that social is one of your best and most reliable tools for building links to your site.
At this point, I’m going to do a bit of preaching to the choir, as you already know that it’s super important for businesses of all sizes to have some kind of a presence on social media. There are many reasons for this - These days , most people use some form of social media, including your mom, uncle, grandma and probably your competitors. So if you’re not there too, you’re missing out.
It also helps you out in the search results, as different social media profiles can help you to fill up the first page of the results for branded searches with pages that you have control over. This is a huge plus if there are pages out there that might have reviewed your business negatively, or if your competitors are ranking for your brand. You don’t want to share the spotlight with them, so give Google everything you can to fill that first page. In addition to those benefits, social media is an opportunity for building a personality behind your brand, connect with customers in a more personal way, and provides you with the perfect opportunity to share your stuff.
If you’re sharing a piece of content that features another business or service, mention them when sharing the content by including their brand or handle – if they’re doing a good job and tracking brand mentions then you may catch their attention, leading to a retweet/+1/share.
It’s not easy to engage with your audience through social media. When somebody is on your website looking for your products or services, they are in work mode. When they are looking through their Facebook feed to see what their friends are talking about, they’re in cute-cat-videos-and-recipe-gifs mode, so you have to keep this in mind when thinking about how to engage with them. If one of your friends was constantly trying to sell things to you via social media, you would probably unfollow them. That just isn’t what social media is for, even for brands. It’s about making connections, building and maintaining relationships, and generally raising awareness.
Now, why are we talking about this in a link building series? Well, while the SEO value of links from social media hasn’t always been super clear, these links definitely come with huge referral potentials.
Read More at https://www.youtube.com/watch?v=Yt1F700iNuE