If you are interested in learning how to improve the results of your email marketing campaigns we recommend watching this Email Marketing Basics video for some helpful tips.
Welcome to the Google Small Business Community. I'm Lauren Kashuk and today we have Sendgrid's Regan Peschel, the head of strategic sales and small business for Sendgrid. Welcome, Regan. REGAN PESCHEL: Thank you. Thanks for having me. LAUREN KASHUK: Today we're going to be discussing the basics do's and don'ts of email marketing. But before we do that, Regan, why don't you tell us a little bit about Sendgrid and what you do at Sendgrid.
REGAN PESCHEL: So Sendgrid is a cloud-based email delivery platform. We work with everyone from developers who want to jump in and create a developer account for their in-app notifications, all the way to people who are marketing professionals, and even people who are just getting started in marketing. They can jump into our marketing platform and start sending emails today.
LAUREN KASHUK: Our community is really excited to hear helpful tips that you have about what to do and what not to do when it comes to email marketing. A lot of businesses face a lot of challenges when it comes to just understanding the basics of successful email marketing. Can you speak a little bit about what those challenges are that you have come across?
REGAN PESCHEL: Yeah, absolutely. So I always say small business owners know their business the best. Like they understand the passion behind it. They understand their product. They've built, probably in the last how many ever years they've been working on it, their entire foundation for their business. So as they set foot into the marketing effort, you want to make sure that you're understanding what is your message that you're going to be sending to those end users? What is your message that you're going to be sending to your customers?
What you want to do is have a clear strategy going into that so that you can achieve the most impact on that relationship that you're building. So the first thing that I always tell people is understand how you're getting your email addresses from people. So some of the common places that small business owners might collect Email Addresses would be, maybe trade shows, or maybe they organically had a conversation, or they had a service and they've exchanged email information. Another common place would be through your website. So a website is a really great place to start collecting and nurturing relationships with people who want your services.
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