This is a really helpful video to watch if you wish to learn about the best practices for successful email marketing campaigns.
Hi there. Today I'm just going to briefly talk about five tips for writing a marketing email to get the best out of your email campaigns.
The first one is to acquire your database legitimately. If you think about all the unsolicited emails that you get when you didn't sign up for things or you didn't expect to receive these emails, chances are you're not going to respond to them. You're just going to put them straight in the junk folder, and that's exactly what everybody else does. So, if you buy some database lists off some nasty little company somewhere, what you may find is that you'll get a much larger reach, but less number of subscribers and certainly not that many people that are interested in your business.
There are legitimate database lists out there. Just be very careful when you're choosing them.
Number two, refining your signup process. On your website make it as easy as possible for people to sign up and give them every reason to. With your email opt-in and also with your social buttons, put them somewhere prominent on the page, maybe in the top right [corner]. Make the button quite big. Make it obvious to people so that if they are looking for it, they're going to find it very, very quickly. When they do click on it, when you get to the signup page, you want to make that as simple as possible. Ask for the minimum amount of information, maybe just an email address or email address and name, something like that. If you start going into addresses, dates of birth, type of work, size of company, all that sort of thing, unless you really need it, I would say leave it out. People get bored. They also get quite sensitive about sharing that sort of information. Chances are you're going to cut down your number of subscribers.
Make it as quick and easy as possible. Tell them exactly what they're getting, so that they'll get discounts, offers, or exclusive bits and pieces. Make it clear to them what they're going to get in return for signing up for your emails. Also, I know a lot of people don't like to do this, but make it easy for them to unsubscribe. People are more likely to come back if you allow them to unsubscribe easily and then re-subscribe. If you force them into staying with you and repeatedly getting these emails they don't want, they're either going to junk you, which is going to look really bad and could cause issues with further campaigns, or they're just not going to like you and they're not going to want to use you any more. So keep it friendly. If they want to leave, let them leave. Chances are they will be back at some point.
Subject line. In your subject line you need to be obviously making it clear to people what this email is about and what it's for. I wouldn't use words like "free," stuff like that. It can come across as quite spammy. It can also get picked up by quite a lot of spam filters, and it'll go straight into their spam folder.
Read More at https://www.youtube.com/watch?v=GGz3Ti_dM7c