SEO (Search Engine Optimisation) is the process of fine tuning your website in order to improve your search engine ranking results on Google and other major search engines.
By utilising various SEO techniques you can help search engines to identify which keywords are relevant to your site, and improve the position of your free listings, when those keywords are entered by a potential customer, searching for the products or services that your provide.
It’s a good idea to have at least the Home Page of your website professionally optimised and ideally all of your main product pages should be optimised for a range of unique keyword phrases.
So, how exactly can you improve your SEO results?
Finding the best performing keywords that are relevant to your business, requires careful Keyword Research. Your chosen keywords should have a reasonable level of search volume on the major search engines. However, you should also try and avoid using really competitive keywords with high search volumes, as these will be more difficult to rank for.
How do I choose good keywords?
Choosing the right keywords for your site is crucial. You should ask several questions including:
- What is the average monthly search volume for any given keyword?
- How many websites compete for those keywords?
- What is the profile and link popularity of your competition?
- Is the existing link popularity of your website powerful enough to compete on popular keywords?
Where do I position the keywords I wish to target?
The places where you can use keywords to best effect are as follows:
- Within your domain name
- Within the Title Tag of each page
- Within your other Meta Tags
- Page headings and section headings using H1, H2, H3 tags
- Within the primary body text of each page
- Images using Image tags (ALT tags)
It is important to recognise that only plain text “typed” words can be understood by search engines. Words that are included within a picture or image won’t be readable to them. Flash animation and video also falls into this category; while being fine for humans to view, search engines won’t see any text within.
What is Keyword Density and why is it important?
Your keyword density is a measure of how many times a keyword is used on a specific page of your website. If it’s too low you may not be found against that keyword, and if it’s too high you may be penalised for “spamming”.
Keyword density is expressed as a percentage of the keyword based on calculating the total number of all words present on the page. For each keyword or key phrase you use, you should aim for a density of around 4%.
Are there any SEO Tips that could offer a short-cut to high listings?
Absolutely not! In the old days the use of certain “SEO tricks” may have helped a site’s search engine ranking results.
Some of the tricks were simple – using irrelevant keywords to draw in extra traffic, excessive repetition of keywords, white keywords on a white background and so on – while others were more sophisticated.
Search engines have been around long enough now to learn about these tricks and using them may get you banned at any time, particularly on leading search engines such as Google.
Search Engine Optimisation (SEO) is a complex topic and it can take several months to establish if the changes you have made to your website have helped to improve your SEO results. It is therefore important that you try to get it right first time!
To discover and control how search engines rate your website please request your FREE Web Site Analysis Report, right now!
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