Ecommerce Web Design Services

Attempting to improve the conversion rate of an ecommerce website should be high on the list of priorities for any webmaster. Focusing on optimising your product pages, in order to achieve a higher conversion rate, is a worthwile investment of your time, and can help to improve both sales volume and profitability.

Google recently published a range of worthwhile tips on how to improve the product page conversion rates, for ecommerce websites. The top 10 most useful tips from this report are as follows:

Product Descriptions

  • Sell the benefits of your products, not their features. Your customers are only interested in purchasing the benefits of your products, not their features. Therefore explain to your customers that the fridge freezer they are considering buying is energy efficient and the low running costs will save them money, rather than highlighting the extra deep shelves and a built in wine rack.
  • Try and create original sales copy instead of using the standard product description provided by the manufacturer. This is a great way to set you apart from your competitors.

Product Images

  • It is essential to use professional, high quality, product images.
  • Use a minimum of 3 to 4 images for each product. This will enable your customers to view each product from different angles.
  • Adding the functionality for visitors to zoom in and get a closer look at the product is a useful feature that helps to improve the overall online shopping experience, especially if this feature is not available on your competitors websites.

Delivery and Stock

  • Include up to date and accurate stock levels, prominently displayed on each product page. Your customers will have more confidfence in purchasing from you if they know that the product is in stock.
  • Your customers want to know how quickly they will receive their orders and the delivery cost. Provide this information on every product page, if possible.
  • Run free delivery promotions. This offers a great way to boost conversions during slow sale periods.

Other Important Elements

  • Product reviews will help to improve conversions, but make sure to only use legitimate reviews.
  • Make sure that your product pages display a concise and clear call to action such as an “add to shopping cart” button.

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Robert Smith

About Robert Smith

Professional internet marketing specialist, with over 10 years experience of helping companies to increase their online brand awareness, improve their search engine ranking results and develop profitable websites.

4 Responses to “How To Improve Conversion Rates For Ecommerce Websites”

  1. Allie Sillitoe

    If you have your own url you can implement code into your website along with integrated payment gateway ecommerce solutions from link points and other service providers and use free checkout services that could provide exactly what you’re looking for in more secure and just manner.

  2. Shelby Petrie

    Ecommerce solutions offer the capability to create search engine friendly pages so that you can begin, and continue to receive, traffic to your storefront and high ranks in search engine results.

  3. Patti Soledad

    Hello, I do not usually publish comments on blogs, as I wish to learn only. But I find the article that you’ve written earlier has very insightful information, and I discover it very informational. Anyway, I’m questioning whether or not you’re open for link trade, as I hope that we will agree on a mutual hyperlink trade agreement. Hope to hear a constructive reply from you, and have an awesome day!

    • Robert Smith

      Hi Patti,

      Reciprocal links are really only worthwhile if you are exchanging links with a website that contains relevant content to your own site. As your website is related to Beds, exchanging links would not be beneficial to either of us.

      You should try and find websites or blogs that are more relevant to your target market, as these will have a more positive impact on your link building strategy. You may find the following blog post useful – Official Google Advice For Quality Link Building..

      Hope this helps,

      Regards, Robert Smith


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