Even if your site ranks number one on Google for your targeted keywords, increased website traffic and rankings don’t mean a thing unless they help you to convert more customers and increase your profits. This is why developing a high quality website copywriting technique is vitally important.
There are many things that can affect your website’s sales performance, but content is king. Without high quality content, you can’t hope to achieve anything. Well written content, keyword focused on the services you offer, and a good balance of “push” and “pull” content will attract and convert the right clients and drive your business to the next level.
Search engine optimisation (SEO), social media marketing, video marketing and paid advertising are all established and proven methods to drive traffic to your website. This is all well and good, but ultimately these marketing methods will not help you convert and grow your business if potential customers do not find your web content interesting and engaging, when visiting your site.
Conversion-boosting website copywriting techniques
When a potential new customer visits your website for the first time you have less than thirty seconds to persuade them that your website can help them to achieve their search goal and remain on your site for longer, in order to find out more about the products or services you offer. Your website’s layout design and content needs to be highly relevant and grab their attention as quickly as possible. If not, they will simply move on to the next website that Google offers them from their seemingly endless list of possible candidates, displayed in their search engine ranking results.
Whether you’re building a Home Page. Sales Page or an About Us Page, it’s vital to have content that actually converts readers into customers. Many website content creators realise this, but still write content with little to no regard for what’s actually effective. They assume that the most important thing is just to get any kind of content up on the site. The end result is that they end up with words that are vague and boring.
The benefits of writing high-converting website copy
Writing great content can make or break your website. And it doesn’t need to be all that complicated. Basic copywriting techniques can help improve your site’s user experience, boost your search engine rankings, and ultimately increase the effectiveness of your online marketing. Most people recognise the value of having a search engine optimised website, but many don’t realise that the actual content should be the top priority. Writing great website copy will help you to maximise your conversion rates online. Writing for the web is completely different than writing for print or even writing for the screen. The key factors for writing for the web are to focus on search engine optimisation, to use keywords wisely, and to write for the audience at the same time.
Top 3 benefits of writing high quality content for your website
- It’s like a set of directions that help people to easily navigate your website and very quickly understand what you do.
- It helps people to understand how your products and services will help them.
- It helps people to find and locate specific sections of your website and products.
High quality content is king
What is it about a well-written sentence that makes you want to read more? Turns out, there is a science behind what makes online copy engaging and effective. For example, did you know that including a headline with your message makes people read your email 50% to 100% more than if you did not? And that including a benefit or value-add in your headline causes people to read your copy 30%!
Writing great content to sell or persuade people to purchase your product or service is a common challenge. If your website copy is not well-written, it can cost you a lot of money to get a good return on investment. It can take a lot of time and money to test out copy variations and the only way to the truth about what works is through experimentation and testing different copy on your website.
In summary, websites that convert better should develop a website Copywriting strategy that starts with a clear business objective. There are many things that can affect website performance, but content is definitely king. Without high-quality content, you can’t hope to achieve anything and your website will fail to convert visitors into paying customers.
To learn more about how to develop a quality website we recommend watching the following video, courtesy of Wes McDowell
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