Many websites fail to achieve high positions in the search engine ranking results due to poorly optimised web pages.
By following our Free Search Engine Optimisation Tips you can help search engines to decide which keywords are relevant to your website, and improve your rankings when those keywords are entered by a potential customer.
Free search engine optimisation tips
The following free search engine optimisation tips will help you to improve your search engine ranking results:
Choosing the correct keywords, that have high search volumes, is crucial. We see so many websites that have fallen into the trap of using keywords that have extremely low search volumes, due to lack of Keyword Research. There is no point in achieving a high listing on Google or any of the other major search engines, for a keyword that nobody is searching for. These types of keywords will produce zero traffic for your site.
Make sure that you choose the right keywords. Invest time in keyword research in order to identify the best performing keywords for your website, based on search volume and the number of websites competing for a specific keyword. The strongest performing keywords are those with a high search volume and low competition.
Identify your top performing keyword and make sure this is used in your Title Meta Tag. Use a maximum of 10 words in this tag. Most search engines will use this as the title for your listings.
Write a Description Meta Tag that is enticing and informative to search engine users. Make sure that your primary keyword is included in your description. Most search engines will use this description for your listings in their ranking results.
Do not use more than 25 to 35 keywords in your Keywords Meta Tag. Keywords must be separated by commas, without any spaces.
Make sure the main body text of each web page contains your targeted keywords. It is important to ensure that the keyword density for each word is between 3% to 5% of the overall keywords used on each page. If it is higher than this, you may be penalised by the search engines. There are many online tools that will allow you to check the keyword density of your web pages.
Do not try and fool search engines by using tricks such as excessive use of keywords or white text on a white back ground, in an attempt to hide keywords. Search engines have been around long enough to be aware of these tricks and using them may get your website banned.
Ensure that Image Alt Tags are used to optimise your images and that the text contains your targeted keywords.
Search engines are only capable of recognising static text on a web page, therefore excessive use of graphics, animated Flash files or images should be avoided.
You may also find this search engine optimisation video for startups, produced by Google Webmaster Help, of interest.
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