Welcome to our latest selection of the most recent online marketing stories and essential SEO tips.
Learn how to increase the awareness of your online brand and improve the number of visitors to your website.
Each month we publish a selection of the hottest internet marketing articles, hand picked to help you keep up to date with the latest website promotion and SEO news.
So, if you are interested in reading the latest developments in the online marketing world, then this regular feature is for you.
Check out our special Google RankBrain feature at the bottom of this post.
How To Set Up An Influencer Marketing Campaign
“Some people hold a higher place of influence so when we are faced with a purchasing decision, we turn to these influencers to guide us. And brands are beginning to pick up on this as a marketing avenue.
If executed properly, an influencer marketing campaign can have a positive and powerful affect on a brand. But in order for all the pieces of the campaign to fall in place, it needs to be executed properly, and the first step is setting it up for success.
10 SEO Questions to Ask Yourself in 2016
“Any good SEO will tell you that website performance is a huge factor in getting ranked. In fact, it pays to spend time and money to ensure your page load time is as fast as it can be.
Why is this important? User engagement. If your website loads too slowly, users will give up and go elsewhere. Your bounce rate will increase. And Google won’t rank you as highly in the SERPs if your performance stinks.
This is even more of an issue on mobile. The same page will typically load even slower on a smartphone or tablet than it will on a desktop. And users are more impatient, meaning that you are truly leaving traffic off the table by ignoring performance.
There are several ways to know if your website is too slow. You can have a speed test run, check Google Search Console for the average load time, or get an SEO professional to analyze it for you. I recommend the latter if you want to be sure you do it right and get professional assistance to fix anything they find.”
Make the Most of Your Local SEO Campaign
“There is a lot about search engine optimization (SEO) for you to learn. Many people read articles online about SEO and they feel like they have become professionals in the field. Well, this is a feeling someone gets when they have understood something extensively. You feel like you can educate others about it. This is good but then, there is always something more for you to learn. As a matter of fact, this cannot be any more real for SEO. There is a lot of information online about SEO that makes people feel like that they have learnt everything about the topic. Sadly, a majority of the articles online about SEO are usually about organic SEO.”
3 Effective SEO Software Options That Will Save You Thousands of Dollars
“One of the biggest and most costly mistakes business owners make when it comes to choosing the right SEO software is choosing the right solution that best suits your business at the right time.
Not all businesses are at the same stage in growth. When it comes to implementing SEO for a new start-up your business will need to focus on the fundamentals of SEO by starting with the websites structure itself, setting up social media accounts and starting your blog. In this case a simple, basic SEO software will be perfectly antiquate while other more established sites might need a significantly more robust solution to ramp up an Off Page campaign, monitor on-page activity and site analytics.
The trick for every business owner is knowing which SEO software solution will best fill their needs now and which will be more beneficial later. With so many options out there here are 3 inexpensive solutions to consider when choosing the best SEO software for you.”
Google Rank Brain Feature
Check out these additional stories to understand more about the Google RankBrain algorithm and how it could effect your website:
- RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages
- Google RankBrain: What is it and how will it affect SEO?
- All About The New Google RankBrain Algorithm
- RankBrain Unleashed
For further information also check out the following videos:
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