Hitwise UK recently published a new report which confirms the benefit of creating and developing a Facebook business page to improve online awareness of your product or service and your brand.
According to the Hitwise Report, each new Facebook fan is worth an additional 20 visits to your website, over the course of a year!
The UK based study analysed data for the top 100 online retailers within the Hitwise shopping and classified section and compared this data with the total number of fans each brand had on their Facebook business page. The end result was that each Facebook fan created an extra 20 website visits.
The study also analysed the likelihood of customers searching for a specific brand after visiting the companies Facebook business page. The study established that Topshop outperformed their competitors, with over 50% of their customers more likely to search for the Topshop brand after a visit to Facebook, compared with traditional search results via the major search engines.
Other major UK retailers also experienced similar results. The Index column in the chart below details the likelihood of searching for a particular brand after visiting the companies Facebook business page.
This data is excellent news for website owners, as it helps to place a value on the effort required to market and maintain a Facebook business page.
If you found this Facebook Business Page post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Internet Marketing information, direct to your in box.
As ever, please feel free to comment on this post