Hitwise UK recently published a new report which confirms the benefit of creating and developing a Facebook business page to improve online awareness of your product or service and your brand.

According to the Hitwise Report, each new Facebook fan is worth an additional 20 visits to your website, over the course of a year!

The UK based study analysed data for the top 100 online retailers within the Hitwise shopping and classified section and compared this data with the total number of fans each brand had on their Facebook business page. The end result was that each Facebook fan created an extra 20 website visits.

The study also analysed the likelihood of customers searching for a specific brand after visiting the companies Facebook business page. The study established that Topshop outperformed their competitors, with over 50% of their customers more likely to search for the Topshop brand after a visit to Facebook, compared with traditional search results via the major search engines.

Other major UK retailers also experienced similar results. The Index column in the chart below details the likelihood of searching for a particular brand after visiting the companies Facebook business page.

This data is excellent news for website owners, as it helps to place a value on the effort required to market and maintain a Facebook business page.

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Robert Smith

About Robert Smith

Professional internet marketing specialist, with over 10 years experience of helping companies to increase their online brand awareness, improve their search engine ranking results and develop profitable websites.

9 Responses to “Do Facebook Business Page Fans Increase Website Traffic?”

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  4. Clearlytoomuch

    I firmly believe if you want to increase traffic to a website one has to embrace social media outlets. The twitters, facebook, myspace, and the list goes on. Facebook just surpassed a trillion visits, it speaks volumes the way marketing is trending. How could one not incorporate facebook widgets into their website?

  5. Innes

    I think this is a hard one to judge.

    One must remember that facebook and twitter are merely tools and a lot of it is down to how you use them. Of they can increase traffic to your website but it is how you use them as well as other social media sites that will determine the effects they will have on the number of visitors to your website.

  6. Tom Aikins

    Whatever your numbers show it is better to concentrate your time and resources, unless both are unlimited, on promoting your own website than on a Facebook page. Why drive people to a Facebook page and then hope they’ll go from there to your website? Make your website dynamic and interactive and drive people there instead. Your return on investment will be much higher.

    • Robert Smith

      You should actually be doing both!

      It is a well documented fact that improving your social media activity will help to improve your search engine ranking results and is now part of Google’s ranking algorithm. On average visitor traffic from our own Facebook business page represents 15% of our overall traffic. You would therefore be foolish to ignore Facebook.


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