Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Lets You Edit Posts After Sharing on Web and Mobile: You now have the option to edit [...]
Are you using LinkedIn to connect with new leads and clients? Do you want to learn about social selling tactics on LinkedIn? Social selling is the use of social media to discover and connect with new leads and new clients. In this article, you’ll discover a 6-step process to find new leads and attract new [...]
Do you have a social media plan? Are you wondering how to build a social media strategy for your business? To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show [...]
The need for businesses and individuals to measure their activity on social media is constantly growing as the industry is becoming more mature. This measurement can be split into two types of data: the much buzzed-about big data as well as the relatively invisible small data.read more
I recently came across a study by VisionCritical which identified important factors for organizations to consider when trying to understand their social media consumers. The data was focused on their behavior and actions using different social platforms.read more
Is your business or company struggling to find new customers? Do you know how to build your business network on social media? Before you can sell, you have to create a trusted relationship with your future customer. In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo [...]
Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.read more
Have you ever been told not to use your phone during a speaking gig (usually they think you are checking email, not monitoring the audience)? Have you ever been in an audience that effectively changed the direction of a panel’s discussion using Twitter or other social media channel? read more
Master paid, earned, and owned social media. Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Workshop, and Boot Camp passes available. Save up to $300 with Super Early Bird rates...Please visit Search Engine Land for the full article.
If you would like more information on How To Use Social Media Effectively then we would recommend that you request a FREE copy of our social media marketing eBook, today!
If you have found this Social Media For Business Guide helpful, please also feel free to provide your comments below and share this information with your friends and colleagues.
Google are able to monitor how companies engage with social media and being able to supply Google with the social proof they now require will help to improve your search engine ranking results.
Now is the time to get Social!
There is strong evidence that many website owners are ignoring the Social media revolution, simply because they do not understand it. By following our monthly Social Media For Business Guide, you will be able to keep up to date with the latest trends that can help you to achieve higher listings in Google's search results.
The following hand picked Social Media Marketing news items will help you to understand more about the issues, benefits and opportunities of developing a social media strategy for your business.
Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your [...]
The San Francisco Giants have the most engaged fan base in Major League Baseball. They’re recognized as social media standouts in the sports world. But as recently as three years ago, they had no cohesive voice on social media and no social media strategy. The Giants were a traditional organization in a traditional sport. In [...]
Do you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business? To learn how to get started with Google+ hangouts, I interview Brandee Sweesy for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. [...]
This week I am happy to feature a coolest tool in our tools column: Analyze Social Signals and Google Authorship for the List of URLs – Free ToolIt’s simple to use but has some awesome functionality: provide the list of URLs, wait a bit and enjoy:Page-specific social media numbers:
Number of Facebook shares, comments and comments (as well as total) for each one
Number of Tweets
Number of Google plus ones
The tool will also find a verified author of each page and even find that author on Twitter, Facebook and Google plus...
Have you figured out how to engage on-the-go prospects and customers? Is more of your audience interacting with your business from their mobile phones? If you want to enhance your mobile marketing, then keep reading. I’ll show you three awesome tools that make mobile marketing easier. Why Mobile? Mobile is no longer something you can [...]
- feeds.feedburner.com/
Creating the right customer experience is vital for every company using social media, both for existing customers and potential customers. Make sure that your social media strategies engage and retain your existing customers, as well as attracting fans and converting them into new customers. Here's how.
I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. Hear what marketing professionals had to say about which social channels they prefer for B2B marketing.
This is an excellent video to help you understand the benefits of Social Media Marketing.
The online business world can no longer afford to dismiss or avoid the social media force that is gaining momentum every day. Online businesses are stumbling over one another trying to figure out the most effective social media strategy. It is a simple fact that many will give up before they ever fully understand the dynamics at play.
Using social media marketing to increase your sales!
We recognise that many website owners are struggling to get to grips with developing an effective Social Media Marketing Strategy, which is why we recommend reading our regular Social Media For Business Guide.
Each monthly edition of our guide includes the hottest social media news stories, that will help you to learn more about the many benefits of using social media to help market your online business.
Check out our latest social media news items below.
When did you last revisit your social profile on Twitter or Facebook? Do you want to maximize the impact of your social networking efforts? Basic housekeeping tasks are necessary for maintaining complete and engaging profiles. In this article, you’ll find 26 tips, an A-Z guide, with recommendations to help you get the most of your [...]
A Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots.
Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Embedded Posts: Facebook’s Embedded Posts “make it possible for people to bring the most compelling, timely [...]
As more and more brands jump on the social networks there is no shortage of tweets to read, Instagram photos to view, videos to watch and blog posts to learn from. But if you can’t answer the question of WHY, then it’s all for nothing, my friends. Give your audience a reason to care that you exist.
Is networking a big part of your job or business? Have you participated in or considered starting a discussion group? The good news is LinkedIn, Facebook and Google+ all offer options. In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces Sponsored Updates: LinkedIn is expanding its “content ecosystem with the launch of Sponsored Updates.” This allows companies [...]
Jonathan Wichmann, Maersk Line head of social media, asks, “How do you measure being the most influential in this industry? If I would have asked management two years ago what they would have paid to attain that position, they wouldn’t have believed it could be done.” This is how it was done.
All your online speed and efficiency can come at a stiff price if your website, financial information, social media accounts, business or customer data fall victim to cyber thieves or troublemakers. Here are 10 tips from the cyber security experts at the Federal Communications Commission.
Social media marketing does not stop at simply publishing information; the real goal is to get people involved.All businesses should aim to get reactions and comments from their audience on the information they publish.
Google is able to monitor how often your content is being shared by other people and view this content sharing process as a massive vote of confidence in your online business.
Hopefully you will have learned something new from our Social Media For Business Guide. To be sure you do not miss future copies you may wish to sign up to our Blog. We will then notify you when an update has been published.
We would love to receive your feedback, so please feel free to comment and also share this information with your friends and contacts.
Social media marketing enables you to promote your most valuable content
via social media channels that hold the power to make your content more visible
online. If most of your customers and prospects are spending a lot of time in
social media land, it is vitally important that your business should have a
presence there too.
In order to be effective in the new internetmarketing age, now is the time to seriously consider how to develop an effective Social Media Marketing Strategy.
Lack of social proof will affect your search engine ranking results
Google has also made major changes to their ranking algorithms and now
place far more importance on measuring your social media marketing activity.
Providing Google with this social proof is now essential in order to improve
your search engine ranking results.
If you are interested in learn more about how social media marketing can help you to develop your website our new free Social Media For Business Guidewill help you to demystify the benefits of using social media to market your business online.
The following is our hand picked selection of the latest social media
news stories.
Does your business have a social media strategy? According to research conducted by Constant Contact, over 50% of small businesses need help with social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media [...]
For many, blogging is a business, whether it be full-time or part-time. As such, a blogger needs to take advantage of certain tools and resources to achieve the 3 M’s of Blogging — monetization, marketing, and (social) media.
It may be a slow death, but it’s coming…
Search engine advertising to landing pages, social media posts and mobile devices have bought about side door entry to websites and has all but put the nail in the coffin for home pages as the sole access point to a website.
Take the New York Times for example. According to a Nieman Labs report, while the site received more than half of its visitors through its homepage in 2011, in 2013 more than half of these visitors are entering the site through internal pages directly from search engines and post on Facebook/Twitter...
Are you wondering how your business can be more useful? Do you provide youtility? To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]
Twitter can be a great addition to your social media marketing program. Like any other marketing program, Twitter is only effective if you are an active participant. The following are 8 tips for active Twitter use:
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Video Now on Instagram: Instagram users now have another way to share stories: video. “When you go to [...]
Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this article, you will find 26 topics, an A-Z guide, with key points [...]
Staying on top of content and social media management can be tricky. It’s easy to get sucked in, resurfacing only after reading hundreds of headlines to find that hours of your day have disappeared.
So how can you avoid this?
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Adds New Features on Homepage : LinkedIn introduces two new features “to your productivity toolkit: ‘Who’s Viewed [...]
Do you live and breath social media marketing? Everyday 24/7? Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professionals that deliver cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus?...Please visit Search Engine Land for the full article.
A large proportion of your existing and potential new customers are currently using social media to promote their online businesses. Therefore, if you have not already done so, now is the time to reach out to them via this incredibly cost effective marketing channel and develop a Social Media Marketing strategy for your website.
In addition to developing a stronger awareness of your brand and the products and services you offer online, your level of social media marketing activity will also help to improve your search engine ranking results, as Google now includes "social proof" as a major part of their ranking algorithm.
How to use social media to change the way you market online
To help you to understand why it is important for you to develop a successful social media marketing strategy check out this useful Social Media For Business Guide, which includes the latest social media news items affecting your business.
View the latest, hand picked, social media news items below:
- socialmediaexaminer.com
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Launches Verified Pages and Profiles: The new verified Pages are “to help people find the authentic accounts [...]
The Giants not only lead the pack when it comes to social innovation and engagement, but they’re the OG’s when it comes to implementing it – they were among the first teams to adopt Instagram and Google+, quickly recognizing the wide demographic of their quirky, rabid fan-base.
There is an epidemic sweeping the social world. It is silent, unforgiving, and is responsible for many social media marketer’s downfall: fluff content. Fluff content is super conceptual information that is hard to actually put into action.
Time and time again, social networks put up their defenses to ward off competition from opposing social platforms. Some of those online battles are detailed in this Game of Thrones-themed infographic from social-media management tool HootSuite, which turned Facebook, Twitter, Google, YouTube, LinkedIn, Tumblr and Pinterest into GOT houses.
SEE ALSO: Create Your Own Game of Thrones Coat of Arms With HBO Tool | Voyage to 10 'Game of Thrones' Cities on Travel Site KayakBONUS: 'Game of Thrones' Traveling ExhibitHomepage image and infographic courtesy of Hootsuite Read more...
- socialmediaexaminer.com
Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a [...]
Did you miss Social Media Marketing World in April? Or perhaps you were there but weren’t able to attend all the sessions you would have liked to. In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event. Here’s what they had to say. #1: [...]
Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast. More About This Show The Social [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will [...]
Unfortunately, no matter how hard you try, you can no longer run away from social media. Don’t know how to use social media effectively for customer service? Here are 5 great examples for you to follow.
Are you looking for ways to engage with your employees and your local community? Are you using social media to create awareness for the services you offer? Keep reading as I reveal how a nursing home used social media to build a loyal local community. Nursing Homes and Social Media? Nursing homes, assisted-living facilities and [...]
In order to be effective in the new internetmarketing age, now is the time to seriously consider how to develop an effective social media marketing strategy.
Lack of social proof can affect your Google ranking results
Google places a high level of importance on measuring your social media marketing activity. Providing Google with this social proof is now essential, in order to improve your search engine ranking results.
If you are interested to learn more about how you can use social media to increase the number of visitors to your website we recommend downloading our FREE Social Media Marketing Report which will help you to demystify the benefits of using social media to market your online business.
The following is our hand picked selection of the latest social media news stories for April.
Twitter can help your company increase engagement, build or expand your following, gain influence and attract new business. Encourage your CEO and other high-ranking executives to contribute to your company presence on Twitter. Getting high-level executives involved can help them connect to their market, foster new connections and nurture relationships with prospects, clients, content writers and industry influencers.
Have your social media activities spiraled out of control? Are you looking for tools to simplify the management of your social media marketing? Would you like better insight into your audience or the ability to compare your social activities against the competition? These are some of the capabilities you’ll discover in the five social media [...]
Do you rely on your computer for business? Is your computer and data secure? To learn more about ways to protect yourself and your business, this episode of the Social Media Marketing podcast gives you insight into the subject. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing [...]
NBA centre Jason Collins made history yesterday by coming out as the first openly gay player at a top-level US professional team. He declared his sexuality in an article for Sports Illustrated, saying “I’m a 34-year-old NBA center. I’m black. And I’m gay.” The sports world united in their support for the player, with many NBA stars and athletes from other sports expressing their support on Twitter...
Is your audience responding to your social activities? Have you integrated the right calls to action into your social media strategy? A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take. Here are seven steps for crafting [...]
Social media monitoring tools without integrated analytics are like a hammer without a nail. In this special episode of the On the Record...Online podcast, Netvibes CEO Freddy Mini (@freddymini) explains why.
Oh, Google…it has grown up so fast. It seems like only yesterday it was a tiny project launched by Larry Page and Sergey Brin. It went from a single search engine to the largest internet conglomerate in the world, dominating the web entirely.
They have their hand in social media and networking, shopping, travel, academia…really, you would be hard pressed to find anything online they have not been involved with in some way, directly or indirectly...
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces LinkedIn Contacts and App: “LinkedIn Contacts, a smarter way to stay in touch with your most [...]
Pinterest is quickly becoming one of the most popular social media sites ever made. It is unique in its design and was the first true hit for the social photo format. Imitators have come and gone, and many others exist with less success. Even the demographic is shifting from being almost entirely women to including quite a few men, and marketers have been going nuts with the possibilities of using the site to their advantage...
There are incredible opportunities available for businesses that utilise the power of social media.
Therefore, as a business owner, you need to understand that a large percentage of your customers and prospects are actively using social media. If you have not already done so, now is the time to reach out to them via this highly cost effective marketing channel and start to develop your Social Media Marketing Strategy.
Apart from helping you to develop your brand and establishing a greater awareness of your products and services online, your level of social media activity will also help to improve your search engine ranking results, as Google is now including "social proof" as part of their latest ranking algorithm update.
Using social media to change the way you market online
To help you to understand why it is important for you to develop a successful social media marketing strategy take a look at our Social Media For Business Guide, which includes the latest social media news items affecting your business. This helpful guide is published on a monthly basis and is jam packed with the latest social media stories.
View the hottest, hand picked, social media news items below.
I am a huge fan of Social Media Today and I thought it would be extremely interesting to find out about the growth and development of this great website, so I reached out to co-founder and CEO Robin Fray Carey who awesomely agreed to answer a few questions.
Do you blog? Are you active on social media? Have you integrated your blogging with your social activities? Blogging can help you improve your social media marketing. In this post, you’ll discover four tips to enhance your social media efforts using your business blog. #1: Share Your Blog Posts in Your Social Status Updates Not [...]
An insider's tour of the 2013 Geneva Motor Show, and what was hot in social media for top automotive brands. How the best exhibitors not only engage the onsite guests, but also used social media to reach hundreds, even thousands of people who never attended the physical event.
Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy? Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? In this post, you’ll find 26 tips, an [...]
The fact is we live in a world where a person’s life can be catalogued via social media from the first ultrasound image to the first step to the first date. Parents are using social media to share their parenting moments without really thinking about the fact that they are also creating an online record of their child’s life as well as their own.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Gets A New Look: Pinterest has added “a few new things to the close-up view of pins [...]
With all that has changed in the face of the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain.
Twitter could be the best way ever for a brand listen to and react to its customers. But sadly some brands and their social media strategy approach are missing opportunities. Real data on the best time to tweet and what to measure can be found in this infographic.
Twitter has recently reported that 250,000 users have had their user names and passwords stolen, as a result of a very sophisticated attack on their servers.
A quarter of a million Twitter users have had their accounts compromised in the latest of a string of high-profile internet security breaches.
"Twitter's information security director Bob Lord said about 250,000 users' passwords had been stolen, as well as usernames, emails and other data.
Affected users have had passwords invalidated and have been sent emails informing them.
Mr Lord said the attack "was not the work of amateurs".He said it appeared similar to recent attacks on the New York Times and the Wall Street Journal.
The US newspapers reported that their computer systems had been breached by China-based hackers.
Twitter has 200 million active users.
Mr Lord said in a blog post Twitter had discovered unauthorised attempts to access data held by the website, including one attack that was identified and stopped moments after it was detected."
Read More Here...................
Although Twitter has stated that all affected users have been sent emails informing them of the attack, users should be extra diligent, to ensure that any emails that appear to have been sent by Twitter are legitimate.
It is highly likely that this unfortunate incident will prompt a spate of spam emails from spammers "phishing" for sensitive information. Therefore users should be very cautious about responding to any emails requesting personal information.
To check if your Twitter account has been hacked, simply log into your Twitter account as normal, if you experience a problem accessing your account, then you should try and reset your email address and password.
Please feel free to comment if your found this blog post on what to do if your Twitter account has been hacked, helpful.
Pinterest was launched in March 2010 and is therefore approaching the grand old age of 4 years old!
Pinterest now has well in excess of 70 million users, 80% of which are women. The total number of companies with business accounts is now in excess of 500,000 and the number of monthly page views is around 2.5 billion.
If you are not familiar with Pinterest then the following articles and videos on How To Use Pinterest To Promote Your Business will help you to gain a better understanding of the benefits offered by this major social media marketing channel:
A unique, image-based networking platform, Pinterest is a tool designed with the creative marketer in mind. Below are 7 ways to use Pinterest to cross-promote your business and support your additional online and social …Read more …
For example, if your business offers services or products associated with the motoring industry, such as Jardine Motors who use Pinterest, you can post interesting pins of vehicles which are currently popular on Pinterest, or if …Read more …
Discover 6 new ways you can use Pinterest to promote your business and get more clients! Many entrepreneurs, who have just newly arrived in the social networks world, fall into the mistake of closing other possibilities….Read more …
Through Pinterest, both large and small businesses are able to identify popular trends and target an entirely new market. Being able to identify these trends allows you to use this market knowledge to your advantage by …Read more …
7 creative ways to use Pinterest to cross-promote your business and support your additional online and social media marketing efforts…..Read more …
Pinterest represents a significant new marketing channel to promote your website, especially if the products or services you offer are geared towards women.
We hope that you have found this blog post on How To Use Pinterest To Promote Your Business informative and useful. Please feel free to share this information with your friends and colleagues. You may also wish to Visit Our Pinterest Business Page.
To learn more about how Social Media Marketing can help your online business, please check out the latest edition of our Social Media For Business Guide, which is updated on a monthly basis.
Check out the latest social media marketing news below.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Lets You Edit Posts After Sharing on Web and Mobile: You now have the option to edit […]
Are you using LinkedIn to connect with new leads and clients? Do you want to learn about social selling tactics on LinkedIn? Social selling is the use of social media to discover and connect with new leads and new clients. In this article, you’ll discover a 6-step process to find new leads and attract new […]
Do you have a social media plan? Are you wondering how to build a social media strategy for your business? To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show […]
The need for businesses and individuals to measure their activity on social media is constantly growing as the industry is becoming more mature. This measurement can be split into two types of data: the much buzzed-about big data as well as the relatively invisible small data.read more
I recently came across a study by VisionCritical which identified important factors for organizations to consider when trying to understand their social media consumers. The data was focused on their behavior and actions using different social platforms.read more
Is your business or company struggling to find new customers? Do you know how to build your business network on social media? Before you can sell, you have to create a trusted relationship with your future customer. In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects […]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo […]
Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.read more
Have you ever been told not to use your phone during a speaking gig (usually they think you are checking email, not monitoring the audience)? Have you ever been in an audience that effectively changed the direction of a panel’s discussion using Twitter or other social media channel? read more
Master paid, earned, and owned social media. Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Workshop, and Boot Camp passes available. Save up to $300 with Super Early Bird rates…Please visit Search Engine Land for the full article.
If you would like more information on How To Use Social Media Effectively then we would recommend that you request a FREE copy of our social media marketing eBook, today!
If you have found this Social Media For Business Guide helpful, please also feel free to provide your comments below and share this information with your friends and colleagues.
Google are able to monitor how companies engage with social media and being able to supply Google with the social proof they now require will help to improve your search engine ranking results.
Now is the time to get Social!
There is strong evidence that many website owners are ignoring the Social media revolution, simply because they do not understand it. By following our monthly Social Media For Business Guide, you will be able to keep up to date with the latest trends that can help you to achieve higher listings in Google’s search results.
The following hand picked Social Media Marketing news items will help you to understand more about the issues, benefits and opportunities of developing a social media strategy for your business.
Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your […]
The San Francisco Giants have the most engaged fan base in Major League Baseball. They’re recognized as social media standouts in the sports world. But as recently as three years ago, they had no cohesive voice on social media and no social media strategy. The Giants were a traditional organization in a traditional sport. In […]
Do you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business? To learn how to get started with Google+ hangouts, I interview Brandee Sweesy for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. […]
This week I am happy to feature a coolest tool in our tools column: Analyze Social Signals and Google Authorship for the List of URLs – Free ToolIt’s simple to use but has some awesome functionality: provide the list of URLs, wait a bit and enjoy:Page-specific social media numbers:
Number of Facebook shares, comments and comments (as well as total) for each one
Number of Tweets
Number of Google plus ones
The tool will also find a verified author of each page and even find that author on Twitter, Facebook and Google plus…
Have you figured out how to engage on-the-go prospects and customers? Is more of your audience interacting with your business from their mobile phones? If you want to enhance your mobile marketing, then keep reading. I’ll show you three awesome tools that make mobile marketing easier. Why Mobile? Mobile is no longer something you can […]
Creating the right customer experience is vital for every company using social media, both for existing customers and potential customers. Make sure that your social media strategies engage and retain your existing customers, as well as attracting fans and converting them into new customers. Here’s how.
I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. Hear what marketing professionals had to say about which social channels they prefer for B2B marketing.
The online business world can no longer afford to dismiss or avoid the social media force that is gaining momentum every day. Online businesses are stumbling over one another trying to figure out the most effective social media strategy. It is a simple fact that many will give up before they ever fully understand the dynamics at play.
Using social media marketing to increase your sales!
We recognise that many website owners are struggling to get to grips with developing an effective Social Media Marketing Strategy, which is why we recommend reading our regular Social Media For Business Guide.
Each monthly edition of our guide includes the hottest social media news stories, that will help you to learn more about the many benefits of using social media to help market your online business.
Check out our latest social media news items below.
When did you last revisit your social profile on Twitter or Facebook? Do you want to maximize the impact of your social networking efforts? Basic housekeeping tasks are necessary for maintaining complete and engaging profiles. In this article, you’ll find 26 tips, an A-Z guide, with recommendations to help you get the most of your […]
A Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots.
Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from […]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Embedded Posts: Facebook’s Embedded Posts “make it possible for people to bring the most compelling, timely […]
As more and more brands jump on the social networks there is no shortage of tweets to read, Instagram photos to view, videos to watch and blog posts to learn from. But if you can’t answer the question of WHY, then it’s all for nothing, my friends. Give your audience a reason to care that you exist.
Is networking a big part of your job or business? Have you participated in or considered starting a discussion group? The good news is LinkedIn, Facebook and Google+ all offer options. In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both […]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces Sponsored Updates: LinkedIn is expanding its “content ecosystem with the launch of Sponsored Updates.” This allows companies […]
Jonathan Wichmann, Maersk Line head of social media, asks, “How do you measure being the most influential in this industry? If I would have asked management two years ago what they would have paid to attain that position, they wouldn’t have believed it could be done.” This is how it was done.
All your online speed and efficiency can come at a stiff price if your website, financial information, social media accounts, business or customer data fall victim to cyber thieves or troublemakers. Here are 10 tips from the cyber security experts at the Federal Communications Commission.
Social media marketing does not stop at simply publishing information; the real goal is to get people involved.All businesses should aim to get reactions and comments from their audience on the information they publish.
Google is able to monitor how often your content is being shared by other people and view this content sharing process as a massive vote of confidence in your online business.
Hopefully you will have learned something new from our Social Media For Business Guide. To be sure you do not miss future copies you may wish to sign up to our Blog. We will then notify you when an update has been published.
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Social media marketing enables you to promote your most valuable content
via social media channels that hold the power to make your content more visible
online. If most of your customers and prospects are spending a lot of time in
social media land, it is vitally important that your business should have a
presence there too.
In order to be effective in the new internetmarketing age, now is the time to seriously consider how to develop an effective Social Media Marketing Strategy.
Lack of social proof will affect your search engine ranking results
Google has also made major changes to their ranking algorithms and now
place far more importance on measuring your social media marketing activity.
Providing Google with this social proof is now essential in order to improve
your search engine ranking results.
If you are interested in learn more about how social media marketing can help you to develop your website our new free Social Media For Business Guidewill help you to demystify the benefits of using social media to market your business online.
The following is our hand picked selection of the latest social media
news stories.
Does your business have a social media strategy? According to research conducted by Constant Contact, over 50% of small businesses need help with social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media […]
For many, blogging is a business, whether it be full-time or part-time. As such, a blogger needs to take advantage of certain tools and resources to achieve the 3 M’s of Blogging — monetization, marketing, and (social) media.
It may be a slow death, but it’s coming…
Search engine advertising to landing pages, social media posts and mobile devices have bought about side door entry to websites and has all but put the nail in the coffin for home pages as the sole access point to a website.
Take the New York Times for example. According to a Nieman Labs report, while the site received more than half of its visitors through its homepage in 2011, in 2013 more than half of these visitors are entering the site through internal pages directly from search engines and post on Facebook/Twitter…
Are you wondering how your business can be more useful? Do you provide youtility? To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from […]
Twitter can be a great addition to your social media marketing program. Like any other marketing program, Twitter is only effective if you are an active participant. The following are 8 tips for active Twitter use:
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Video Now on Instagram: Instagram users now have another way to share stories: video. “When you go to […]
Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this article, you will find 26 topics, an A-Z guide, with key points […]
Staying on top of content and social media management can be tricky. It’s easy to get sucked in, resurfacing only after reading hundreds of headlines to find that hours of your day have disappeared.
So how can you avoid this?
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Adds New Features on Homepage : LinkedIn introduces two new features “to your productivity toolkit: ‘Who’s Viewed […]
Do you live and breath social media marketing? Everyday 24/7? Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professionals that deliver cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus?…Please visit Search Engine Land for the full article.
A large proportion of your existing and potential new customers are currently using social media to promote their online businesses. Therefore, if you have not already done so, now is the time to reach out to them via this incredibly cost effective marketing channel and develop a Social Media Marketing strategy for your website.
In addition to developing a stronger awareness of your brand and the products and services you offer online, your level of social media marketing activity will also help to improve your search engine ranking results, as Google now includes “social proof” as a major part of their ranking algorithm.
How to use social media to change the way you market online
To help you to understand why it is important for you to develop a successful social media marketing strategy check out this useful Social Media For Business Guide, which includes the latest social media news items affecting your business.
View the latest, hand picked, social media news items below:
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Launches Verified Pages and Profiles: The new verified Pages are “to help people find the authentic accounts […]
The Giants not only lead the pack when it comes to social innovation and engagement, but they’re the OG’s when it comes to implementing it – they were among the first teams to adopt Instagram and Google+, quickly recognizing the wide demographic of their quirky, rabid fan-base.
There is an epidemic sweeping the social world. It is silent, unforgiving, and is responsible for many social media marketer’s downfall: fluff content. Fluff content is super conceptual information that is hard to actually put into action.
Time and time again, social networks put up their defenses to ward off competition from opposing social platforms. Some of those online battles are detailed in this Game of Thrones-themed infographic from social-media management tool HootSuite, which turned Facebook, Twitter, Google, YouTube, LinkedIn, Tumblr and Pinterest into GOT houses.
SEE ALSO: Create Your Own Game of Thrones Coat of Arms With HBO Tool | Voyage to 10 ‘Game of Thrones’ Cities on Travel Site KayakBONUS: ‘Game of Thrones’ Traveling ExhibitHomepage image and infographic courtesy of Hootsuite Read more…
Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a […]
Did you miss Social Media Marketing World in April? Or perhaps you were there but weren’t able to attend all the sessions you would have liked to. In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event. Here’s what they had to say. #1: […]
Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast. More About This Show The Social […]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will […]
Unfortunately, no matter how hard you try, you can no longer run away from social media. Don’t know how to use social media effectively for customer service? Here are 5 great examples for you to follow.
Are you looking for ways to engage with your employees and your local community? Are you using social media to create awareness for the services you offer? Keep reading as I reveal how a nursing home used social media to build a loyal local community. Nursing Homes and Social Media? Nursing homes, assisted-living facilities and […]
In order to be effective in the new internetmarketing age, now is the time to seriously consider how to develop an effective social media marketing strategy.
Lack of social proof can affect your Google ranking results
Google places a high level of importance on measuring your social media marketing activity. Providing Google with this social proof is now essential, in order to improve your search engine ranking results.
If you are interested to learn more about how you can use social media to increase the number of visitors to your website we recommend downloading our FREE Social Media Marketing Report which will help you to demystify the benefits of using social media to market your online business.
The following is our hand picked selection of the latest social media news stories for April.
Twitter can help your company increase engagement, build or expand your following, gain influence and attract new business. Encourage your CEO and other high-ranking executives to contribute to your company presence on Twitter. Getting high-level executives involved can help them connect to their market, foster new connections and nurture relationships with prospects, clients, content writers and industry influencers.
Have your social media activities spiraled out of control? Are you looking for tools to simplify the management of your social media marketing? Would you like better insight into your audience or the ability to compare your social activities against the competition? These are some of the capabilities you’ll discover in the five social media […]
Do you rely on your computer for business? Is your computer and data secure? To learn more about ways to protect yourself and your business, this episode of the Social Media Marketing podcast gives you insight into the subject. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed […]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing […]
NBA centre Jason Collins made history yesterday by coming out as the first openly gay player at a top-level US professional team. He declared his sexuality in an article for Sports Illustrated, saying “I’m a 34-year-old NBA center. I’m black. And I’m gay.” The sports world united in their support for the player, with many NBA stars and athletes from other sports expressing their support on Twitter…
Is your audience responding to your social activities? Have you integrated the right calls to action into your social media strategy? A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take. Here are seven steps for crafting […]
Social media monitoring tools without integrated analytics are like a hammer without a nail. In this special episode of the On the Record…Online podcast, Netvibes CEO Freddy Mini (@freddymini) explains why.
Oh, Google…it has grown up so fast. It seems like only yesterday it was a tiny project launched by Larry Page and Sergey Brin. It went from a single search engine to the largest internet conglomerate in the world, dominating the web entirely.
They have their hand in social media and networking, shopping, travel, academia…really, you would be hard pressed to find anything online they have not been involved with in some way, directly or indirectly…
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces LinkedIn Contacts and App: “LinkedIn Contacts, a smarter way to stay in touch with your most […]
Pinterest is quickly becoming one of the most popular social media sites ever made. It is unique in its design and was the first true hit for the social photo format. Imitators have come and gone, and many others exist with less success. Even the demographic is shifting from being almost entirely women to including quite a few men, and marketers have been going nuts with the possibilities of using the site to their advantage…
There are incredible opportunities available for businesses that utilise the power of social media.
Therefore, as a business owner, you need to understand that a large percentage of your customers and prospects are actively using social media. If you have not already done so, now is the time to reach out to them via this highly cost effective marketing channel and start to develop your Social Media Marketing Strategy.
Apart from helping you to develop your brand and establishing a greater awareness of your products and services online, your level of social media activity will also help to improve your search engine ranking results, as Google is now including “social proof” as part of their latest ranking algorithm update.
Using social media to change the way you market online
To help you to understand why it is important for you to develop a successful social media marketing strategy take a look at our Social Media For Business Guide, which includes the latest social media news items affecting your business. This helpful guide is published on a monthly basis and is jam packed with the latest social media stories.
View the hottest, hand picked, social media news items below.
I am a huge fan of Social Media Today and I thought it would be extremely interesting to find out about the growth and development of this great website, so I reached out to co-founder and CEO Robin Fray Carey who awesomely agreed to answer a few questions.
Do you blog? Are you active on social media? Have you integrated your blogging with your social activities? Blogging can help you improve your social media marketing. In this post, you’ll discover four tips to enhance your social media efforts using your business blog. #1: Share Your Blog Posts in Your Social Status Updates Not […]
An insider’s tour of the 2013 Geneva Motor Show, and what was hot in social media for top automotive brands. How the best exhibitors not only engage the onsite guests, but also used social media to reach hundreds, even thousands of people who never attended the physical event.
Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy? Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? In this post, you’ll find 26 tips, an […]
The fact is we live in a world where a person’s life can be catalogued via social media from the first ultrasound image to the first step to the first date. Parents are using social media to share their parenting moments without really thinking about the fact that they are also creating an online record of their child’s life as well as their own.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Gets A New Look: Pinterest has added “a few new things to the close-up view of pins […]
With all that has changed in the face of the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain.
Twitter could be the best way ever for a brand listen to and react to its customers. But sadly some brands and their social media strategy approach are missing opportunities. Real data on the best time to tweet and what to measure can be found in this infographic.
Twitter has recently reported that 250,000 users have had their user names and passwords stolen, as a result of a very sophisticated attack on their servers.
A quarter of a million Twitter users have had their accounts compromised in the latest of a string of high-profile internet security breaches.
“Twitter’s information security director Bob Lord said about 250,000 users’ passwords had been stolen, as well as usernames, emails and other data.
Affected users have had passwords invalidated and have been sent emails informing them.
Mr Lord said the attack “was not the work of amateurs”.He said it appeared similar to recent attacks on the New York Times and the Wall Street Journal.
The US newspapers reported that their computer systems had been breached by China-based hackers.
Twitter has 200 million active users.
Mr Lord said in a blog post Twitter had discovered unauthorised attempts to access data held by the website, including one attack that was identified and stopped moments after it was detected.”
Read More Here……………….
Although Twitter has stated that all affected users have been sent emails informing them of the attack, users should be extra diligent, to ensure that any emails that appear to have been sent by Twitter are legitimate.
It is highly likely that this unfortunate incident will prompt a spate of spam emails from spammers “phishing” for sensitive information. Therefore users should be very cautious about responding to any emails requesting personal information.
To check if your Twitter account has been hacked, simply log into your Twitter account as normal, if you experience a problem accessing your account, then you should try and reset your email address and password.
Please feel free to comment if your found this blog post on what to do if your Twitter account has been hacked, helpful.
How Can I Create A Search Engine Friendly Navigation Structure For My Website?
Your website’s navigation structure is an extremely important element of the search engine optimisation process. If your website’s navigation structure is poorly designed then Google and the other search engines will struggle to index all of your web pages.
The search engines use automated software to crawl your site and rely on the navigation links embedded in your code, to move from page to page.
There are two main elements to consider when designing your website’s navigation structure........
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How Can I Use Google Webmaster Tools To Improve My Search Engine Optimisation Results?
By registering your website with Google Webmaster Tools you will obtain useful information on how Google perceives your website. You will be able to identify any potential problems with your sites navigation and overall design structure. This will enable you to make appropriate changes to your website, in order to improve your search engine optimisation results........
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What Are The Benefits Of Using A Free Website Analysis Report?
One of the main benefits is to help you to improve your sites search engine ranking results. For a website to be ranked highly in the major search engines, such as Google, more than a hundred individual ranking factors are considered. A comprehensive website audit report will help you determine which areas of your website meet the required guidelines and in which areas you need to make improvements.....
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Why Do I Need A Mobile Website?
Have you ever visited a website utilising your smart phone, only to find that the site loading time seemed to take ages? In that case, you are already aware how frustrating this can be. This is exactly what your customers and prospects experience with your site, if you have not implemented a mobile phone website design strategy for your business......
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Where Can I Get More Information On The Benefits Of Developing A Mobile Website?
Our FREE mobile website design report explains the benefits of why it is important to create a mobile optimised website for your business.
Also included is a wide range of mobile internet usage statistics to help you to properly evaluate this important website development opportunity.....
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How Can I Use Pinterest To Promote My Business?
If you are not familiar with Pinterest then the following articles and videos on How To Use Pinterest To Promote Your Business will help you to gain a better understanding of the benefits offered by this major social media marketing channel.
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What Are The Main Advantages Of Utilising Long Tail Keywords?
Making use of long tail keywords provides a powerful strategy for targeting potential buyers, especially if you are operating in a really competitive and saturated market sector. Long tail keywords are proven to rank a web site much more highly within the search engine ranking results, compared with more competitive and shorter keyword search terms........
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Why Is Keyword Research Important?
Most websites fail to achieve high search engine ranking results because of badly chosen keywords. Identifying the correct keyword search terms to use on your website is absolutely crucial to the success of your online business.....
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What Can Google See On My Website?
The Google robot does not see web pages as you can see them in your browser. Google cannot see colours, graphics or images including Flash generated images and videos. The Google robot can only see text, which it will extract from your web page HTML code........
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How Can I Improve My Web Page Content?
The more relevant text based content that exists on a web page, the better. This is because search engine spiders will analyse this text in order to understand the topic, content and relationship with other web pages. Not only is more text important from a search engine ranking perspective, it is also of value to your websites visitors.
The following top 5 web page content ideas will help you to improve your web pages:.....
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What Is Search Engine Optimisation?
In simple terms, search engine optimisation or SEO is about making changes to the content of your web pages, to ensure that they are made as search engine friendly as possible. There are many individual elements of each web page that can be changed in order to improve the overall optimsation of your site. To make your search engine optimisation project work for you, you need to consider adding unique, high quality content, on a regular basis.
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What Are The Best Link Building Methods?
Google have forced a major change on the methods that now must be used, in order to build links to your site that have real ranking value and it is now more important than ever to create a link profile that appears to look as natural as possible.....
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I recently came across a study by VisionCritical which identified important factors for organizations to consider when trying to understand their social media consumers. The data was focused on their behavior and actions using different social platforms.read more
As more and more brands jump on the social networks there is no shortage of tweets to read, Instagram photos to view, videos to watch and blog posts to learn from. But if you can’t answer the question of WHY, then it’s all for nothing, my friends. Give your audience a reason to care that you exist.
The company gained its billionth user in October 2012.
