Most websites fail to achieve high search engine ranking results because of badly chosen keywords. Identifying the correct keyword search terms to use on your website is absolutely crucial to the success of your online business.
There is no point selecting website keywords that have low search volumes
There is no point selecting keywords that have low search volumes as they will attract very few visitors to your website. Equally choosing search terms where there is already a high number of websites competing for those keywords is not a smart move. This will result in your website struggling to achieve a high placement on the search engines, simply because your site is competing with thousands of other websites for the same keywords.
Highly competitive keywords are likely to be used by thousands of different websites. By competing with these already established sites you will almost certainly struggle to achieve decent search engine ranking results. The ideal solution therefore is to identify keywords with reasonable search volumes but with a much lower number of websites competing for those keywords.
Keyword research should be the first step of any search engine optimisation project
Keyword Research is a vitally important aspect of any search engine optimisation campaign and is one of the most important aspects of Website Promotion. Extensive keyword research will help to identify the most relevant search terms used by potential customers and should be the first step of your Search Engine Optimisation Project.
It is worth test driving a number of different keyword research tools
Although the initial idea of keyword research can be daunting there is a wide range of excellent keyword research tools available, that will help you to identify the strongest performing search terms for your website. One of the most popular is the Google Adwords Keyword Research Tool. Currently this can be accessed directly, without the need to have an Adwords account, but Google have recently announced that this will be changing shortly and will only be available to Adwords account holders. It is worth test driving a number of different keyword research tools, as many of them work differently and provide different levels of data.
Most customers are likely to use search terms containing 2 or 3 keywords
Most customers are likely to use search terms containing 2 or 3 keywords when searching for a particular product or service. Therefore websites containing mainly single keywords are unlikely to produce high levels of search traffic. The use of single generic keywords is also more likely to produce a lot of non relevant traffic to a site. For example, if a customer uses the keyword “wine” they may be looking for red or white wine, or even a case of wine!
The more targeted website keyword phrases that can be identified the better, as this will enable the easy creation of keyword rich content which will not only improve search engine rankings but will also increase the number of visitors to your site. Your choice of website keywords needs to reviewed and refreshed as your website develops. For example, new website keywords will need to be identified to promote a new product or service.
Investing time in researching the right keywords to use for your online business is an extremely important part of the search optimisation process. Choosing the correct, highly targeted search engine keywords, provides the potential to produce significant amounts of traffic to your website, whilst poorly chosen keyword phrases will leave your website with barely any visitors at all.
Many website owners believe that they should automatically know which are the best web keywords to choose for their business. But unless you have a very good understanding of the many different search terms your potential customers maybe using to find your business, you should seriously consider investing some time and effort in a keyword research project.
Spending time on keyword research is vital, in order to identify the most effective web keywords
Spending time on research will enable you to identify the top performing Search Engine Keywords that your potential customers are using when they search for your products or services. Being able to establish the average monthly search volumes for all of the web keywords relevant to your business and how much competition there is for any given search term is crucial information that will help you to target the best keyword phrases for your business.
Only use search terms that are directly related to your business
The Google Keywords that your potential customers are likely to use when searching for your products or services may not necessarily be the ones you would think of, especially if your business is one that uses a lot of industry jargon. Do not be tempted to use web keywords that do not relate to your business, just to bring in traffic. This style of keyword marketing will always backfire, because the customer traffic that is generated is not interested in the products your are offering.
Conducting a keyword research project will also give you an idea of how much competition there is likely to be for any given keyword phrase. It is important to know how many other websites are targeting the same Google keywords and how many people are searching for them. The most effective web keywords are those that have high monthly search volumes, but the least amount of competition. Compare each keyword’s popularity against the amount of other websites already using it. You should always include the most popular ones but focus on the Google keywords that have less competition.
Using the correct Google keywords will increase traffic to your site
There are many tools available that will help you find the right search engine keywords for your business. Google offers a free research tool and there are many others that provide both free and paid versions. Simply search online for “Keyword Research Tools”.
If you found this article of interest, why not subscribe to our Blog by RSS Feed or Email and receive FREE Professional SEO Tips, direct to your inbox.
As always, please feel free to comment and share this information.
Keyword research is an extremely important part of the SEO Process.
To help you attract prospective customers to your site that are actively searching for your products or services, it’s important to make sure that your website is targeting the most relevant keywords. Selecting the correct type of search term is essential to generating a constant flow of targeted traffic, which can more easily be converted into valued clients. Making use of long tail keywords provides a powerful strategy for targeting potential buyers, especially if you are operating in a really competitive and saturated market sector. Long tail keywords are proven to rank a web site much more highly within the search engine ranking results, compared with more competitive and shorter keyword search terms.
Visitors utilising long tail keywords are more inclined to purchase from you
Keyword Researchdemonstrates that those who search the online market place by means of multi keyword search phrases are more likely to buy from the websites that they visit. Multi keyword search terms also tend to rank far more quickly in Google and other major search engines. These types of search phrases tend to comprise of three to four search terms that will be specific to the products or services that your website is marketing. These kinds of search terms are considerably more likely to generate product sales when compared with shorter keyword search terms. Long tail keyword searches are more targeted towards sales and making a purchase, whereas shorter keyword phrases are usually focused on end user research, prior to making a purchase.
Keyword research is extremely important in deciding on the most effective long tail keywords to use on your site. For instance, the search term â€œmusicâ€ is extremely competitive and very generic, compared to using more targeted, multi word search terms that will generate potential visitors, who are seeking exactly what your website is offering. There is no point competing with big businesses over a generic keyword phrase such as â€œmusicâ€, when it’s possible to focus on more precise long tail keywords, that are designed to appeal to potential buyers, that will be willing to spend money with you.
Keyword research is an important aspect of the search engine optimisation process
Keyword research is very important for the success of your web page optimisation strategy. Choosing the most appropriate Website Keywordswill create the maximum volume of targeted visitors to your site and will help to improve your position in the search engine ranking results. Selecting less relevant search terms, which are not as highly targeted towards your products or services, will result in a much lower customer conversion ratio.
Investing time in keyword research enables you to understand the relevant long tail keywords that your potential customers are utilising and will provide you with the greatest amount of targeted on-line traffic.
If you found this post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Internet Marketing information, direct to your in box.
As ever, please feel free to comment on this post.
Our Most Asked Questions (click to reveal answer)
How Can I Use Google Webmaster Tools To Improve My Search Engine Optimisation Results?
By registering your website with Google Webmaster Tools you will obtain useful information on how Google perceives your website. You will be able to identify any potential problems with your sites navigation and overall design structure. This will enable you to make appropriate changes to your website, in order to improve your search engine optimisation results........
Can You Supply A FREE Personalised SEO Report For My Website?
Our FREE personalised, 50 page SEO report, analyses over 100 search engine ranking factors that are vital to the success of your website . Our report will tell you which factors your site has passed and which elements you have failed, together with an overall search engine ranking score for your site......
What Is The Difference Between A 301 And A 302 Redirect?
Sometimes it is necessary to delete a page from your website either permanently of temporarily. When this happens it is important that you provide specific instructions to the search engines, in order to protect your Page Rank and back link profile. If you do not follow the correct procedure for this, then you will lose all of the ranking collateral and link popularity for the deleted page........
How Can I Optimise My Website For Local Search Terms?
If you wish to rank highly in Google and other search engines for local search terms, it is important that your website is optimised to target a range of local keyword phrases, that are relevant for your business.
Local search terms are usually made up of a generic keyword with the addition of a local town or region.
The following top local search engine optimisation tips will help you to achieve top Google organic listings for your chosen local keyword search terms.........
Why Do I Need A Mobile Website?
Have you ever visited a website utilising your smart phone, only to find that the site loading time seemed to take ages? In that case, you are already aware how frustrating this can be. This is exactly what your customers and prospects experience with your site, if you have not implemented a mobile phone website design strategy for your business......
How Can I Check My Website Browser Compatibilty?
It is important to understand that not everyone uses the same web browser. Whilst there are a large number of Internet Explorer users, there are also a high percentage of people using alternative web browsers such as Firefox, Chrome, Safari and others. It is therefore extremely important that your website displays correctly across all web browsers.....
What Are The Main Advantages Of Utilising Long Tail Keywords?
Making use of long tail keywords provides a powerful strategy for targeting potential buyers, especially if you are operating in a really competitive and saturated market sector. Long tail keywords are proven to rank a web site much more highly within the search engine ranking results, compared with more competitive and shorter keyword search terms........
How Can I Optimise My Videos?
Video search engine optimisation should be an important part of any online video marketing strategy and understanding how to harness the power of video search engine optimisation is a worthwhile investment of time, for any website owner........
What Are Meta Tags On A Website?
Meta tags provide important information for search engines and are contained in the head section of your webpage’s HTML source code. Meta Tags cannot be seen by visitors to your website, but are used by search engines to identify information on the specific topics of a web page. Although your website’s code may include a wide range of different tags, there are three important meta tags that search engines use to obtain information about the content of your website.....
How Can I Create A Search Engine Friendly Navigation Structure For My Website?
Your website’s navigation structure is an extremely important element of the search engine optimisation process. If your website’s navigation structure is poorly designed then Google and the other search engines will struggle to index all of your web pages.
The search engines use automated software to crawl your site and rely on the navigation links embedded in your code, to move from page to page.
There are two main elements to consider when designing your website’s navigation structure........
How Can I Improve My Website Loading Speed
The speed at which your individual web pages load in a browser is extremely important and a slow loading web page can affect your search engine ranking results.
As broadband internet connection speeds have improved, your website visitors have become more demanding and have a high expectation of fast web page loading times. Your visitors are no longer prepared to wait for a slow web page to load up. It is therefore important to monitor your website loading speeds and fix any issues that are preventing it from loading, as fast as possible.
How Can I Use Social Media To Develop My Search Engine Ranking Results?
We have been aware that engaging with social media can influence your search engine ranking results for quite some time now. Google have made various statements about how they are increasingly monitoring social media, culminating in the announcement of their new +1 social feature.
So, now it is official, what are the best ways to capitalise on using social media, to improve your search engine rankings?.......