Panda 4.0 Update Makes Quality Content Most Important For Google Search 

About the 20 May 2014, Google started rolling out their new Panda 4.0 algorithm update.

So, what is Panda 4.0 and how might this affect your search engine ranking results?

The following posts have been specifically selected to offer you an insight into what this Google update is aiming to achieve and also offers information on the winners and losers, now that Panda 4.0 has been around for just over a month.


Google Panda 4.0 update


Google Launches Panda 4.0 – SEW Wed, 21 May 2014 11:00:00 GMT

It’s official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update …

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A closer look at Google’s Panda 4.0 Update | FORWARD marketing Sat, 14 Jun 2014 13:23:59 GMT

Along with the Payday Loan Algorithm 2.0 update (which targeted queries like payday loans, insurance quotes and certain pornographic queries), Google also launched the Panda 4.0 update. Both updates caused a …

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Did Google Panda 4.0 Go After Press Release Sites? Thu, 29 May 2014 18:13:06 GMT

Nine days ago when Google released Panda 4.0 — which aims to filter out “thin” content from top rankings — we focused our attention on the big Winners. … The only way to really know if any update has hurt or helped you is to look at your search-driven traffic from Google, rather than particular rankings or lists like this, which have become popular after Google updates. If you’ve seen a significant increase, you’ve probably been rewarded by it. A big decrease?

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Google Panda 4 0–What You Need to Know – Viral Global News Tue, 24 Jun 2014 22:41:16 GMT

Find out some basic facts about the recent Google Panda 4.0 update.

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5 Tips to Help SERP Rank in Panda 4.0 Update | Salted Stone Tue, 24 Jun 2014 23:17:28 GMT

Google’s new Panda 4.0 update changed how some websites rank in SERP. Here are 5 tips to help your SEO thrive with Panda 4.0.

Read more …


The Latest on The Panda 4.0 Update – Business 2 Community Fri, 13 Jun 2014 16:30:30 GMT

It has been just over two weeks since Google quietly rolled out their Panda 4.0 update. When Panda was originally released in February of 2011, many websites experienced a huge drop in rankings and thus, traffic. Because …

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Google Update: Panda 4.0 Assessing the Effects 1 month on – Aspedia Tue, 24 Jun 2014 01:41:37 GMT

With it being just a little over a month since Google released their latest update on 20 May 2014, we studied the effects to rankings and how to get the most out of Panda 4.0.

Read more …


Panda 4.0 Update—Adhere to Best SEO Services & Practices Thu, 12 Jun 2014 13:00:20 GMT

Read about Panda 4.0, Google’s latest algorithm update, to learn good internet marketing strategy & the importance of professional SEO services & practices.

Read more …


It is now clear that Panda 4.0 was a major update that has had a negative effect on a number of websites.

As Google continually strives to deliver the best high quality content in their search results, further Panda updates are inevitable.

However, these updates should be viewed in a positive way. Providing you have followed the industry best practices for optimising your website, you have nothing to fear. In fact you may benefit from a rise in your search engine ranking results, compared to your competitors that may have tried to cut corners and have now been captured by the ever increasing size of the Google Panda Net!

If you would like to learn more about how you can optimise your website and improve your search engine ranking results, check out our FREE Online Website Analysis Tool, right now!

Professional SEO Services

Image courtesy of

Since the latest Google Penguin update at the end of May, the internet has been flooded with reports on how this major update has affected the ranking results of thousands of websites.

Whilst, inevitably, many of these stories are about the negative impact this update has had on many websites there are also many positive reports from users that have experienced an actual improvement in their organic Google listings.

Are you a winner or a loser?

It is now around two months since Google’s latest animal update went live and I thought it would be useful to review the current situation and provide some useful SEO tips and advice for those that are still struggling to recover their rankings.

Google Penguin – Wikipedia, the free encyclopedia

1 Naming the algorithm Update; 2 Penguin’s effect on Google search results; 3 The difference between Penguin and previous updates; 4 Google’s Penguin 

Read More……


Penguin 2.0 rolled out today – Matt Cutts

May 22, 2013 … This is the fourth Penguin-related launch Google has done, but … May 23, 2013 at 2:36 am ….. Anxiously awaiting the new Penguin 2 update.

Read More……


Google’s Penguin 2.0 Algorithm: The Definitive Guide – Search …

Jul 8, 2013 While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here’s a 

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Google Penguin 2.0 Update [REVEALED] Google Penguin Update

Google Penguin 2.0 Update If you were afffected by Google Penguin 2.0 get in contact with us today.

Real Business – Google’s Penguin dents small business profits

Jul 12, 2013 Dubbed Penguin 2.0, this latest Google algorithm update was done with a single goal in mind: to serve up better, more relevant search results 

Read More……


SEO Changed Forever: Google Penguin Update and 4 Things to Do …

Jul 1, 2013 Learn about the Google Penguin update for SEO and what your business can do now.

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What Are The Best SEO Techniques After Google Penguin Update?

Jun 20, 2013 The latest Google update had affected many website’s SEO. What are the best SEO techniques to practice right now to boost ranking and 

Read More……


Google Penguin 2.0 – Prevention & Recovery Tips

Google penguin update was a scare for many of us in the SEO world. Now that it has been nearly six months since the initial Google Penguin Update.

So, are you a winner or a loser?

If your rankings have suffered over the last few months I hope that you have found this Google Penguin 2 update helpful and that you have found some useful SEO tips that will help you to recover.

Please feel free to comment of this post and share this article with your friends and colleagues.

Getonfast Google+ ProfileThe government is clearly on a mission to pursue multinational companies such as Google, Amazon, Starbucks and others, for operating what they believe are robust tax avoidance schemes, in order to reduce their corporation tax liability in the UK.

Whilst morally, it may seem unfair that these large global companies pay very little tax within UK, it would seem that legally, they are able to achieve this due to the loop holes in our tax laws.

Therefore is it fair that these companies have been branded as “evil”? Surely it is the politicians who make the law and any exploitation of tax avoidance loop holes are fair game.

The solution seems obvious to me!

The politicians should stop wasting time and money on expensive committees, stop wasting time on bully tactics and focus on closing these legal loop holes. Google and other companies will then be forced to pay the appropriate amount of corporation tax, if they wish to trade locally within the UK.

HMRC must fully investigate Google over tax, say MPs

HM Revenue and Customs should “fully investigate” Google after information from whistleblowers “undermined” the firm’s defence of its tax arrangements, a committee of MPs has said.

Google says that advertising sales take place in low-tax Ireland, not the UK.

But the Public Accounts Committee (PAC) said it had been told by ex-employees of the tech giant that UK-based staff are engaged in selling.

Google said it complies with all the tax rules in the UK.

The company generated $18bn (£11.5bn) in revenue from the UK between 2006 and 2011 and paid just $16m (£10m) in UK corporate taxes in the same period.

Companies pay corporation tax on their profits, not their sales. But the current debate revolves around the apparent ability of multinationals to move their profits from country to country with little obvious relationship to where the sales are generated.

The committee also said that confidence in HMRC had been weakened.

It said it was “extraordinary” that the tax authority did not challenge Google over “the complete mismatch between the company’s supposed structure and the substance of its activities”………..

Read more about should HMRC investigate Google over tax arrangements at BBC NEWS (Published 13/06/2013)

You may also be interested in these Channel 4 News videos:

Google boss struggles to persuade MPs no sales made in UK

Margaret Hodge on Google tax avoidance

So, what do you think – should HMRC investigate Google over tax arrangements?

Is the legal exploitation of our tax loop holes fair game, or not?

As always, please feel free to comment on this post and share this information with your friends and colleagues.

If you are struggling to achieve a high search engine ranking on Google, there maybe a problem with your website that you are not aware of. Why not take advantage of our FREE Website Analysis Report in order to identify how you can improve your search engine ranking results.

google logo

Image by velorowdy via Flickr

It has been quite a while since Google updated their Webmaster Guidelines and the recently announced update is long overdue, as the original guidelines did not accurately reflect Google’s current position on certain issues. Google have finally got to grips with this and have recently published updated guidelines and best practices for designing and marketing a successful website.

If you are not familiar with these guidelines then I would recommended that you read the complete, updated Webmaster Guidelines, as you will find it a useful resource of information.

The following is the official announcement from Google on the updated guidelines:

“Today we’re happy to announce an updated version of our Webmaster Quality Guidelines. Both our basic quality guidelines and many of our more specific articles like those on links schemes or hidden text) have been reorganized and expanded to provide you with more information about how to create quality websites for both users and Google.

The main message of our quality guidelines hasn’t changed: Focus on the user. However, we’ve added more guidance and examples of behavior that you should avoid in order to keep your site in good standing with Google’s search results”…

More at Google Webmaster Guidelines updated – Google Webmaster …

Important Google Webmaster Tools SEO Tips

According to Vanessa Fox at Search Engine Land, the main changes deal with updated  guidelines for rich snippets and link schemes, as follows:

If the rich snippets markup on a page is spammy, misleading, or otherwise abusive, our algorithms are much more likely to ignore the markup and render a text-only snippet. Keep in mind that, while rich snippets are generated algorithmically, we do reserve the right to take manual action (e.g., disable rich snippets for a specific site) in cases where we see actions that hurt the experience for our users.

Examples and details were added to several of the existing guidelines. For instance, the detail about link schemes had these examples added:

  • Text advertisements that pass PageRank
  • Links that are inserted into articles with little coherence, for example: most people sleep at night. you can buy cheap blankets at shops. a blanket keeps you warm at night. you can also buy a wholesale heater. It produces more warmth and you can just turn it off in summer when you are going on france vacation.
  • Low-quality directory or bookmark site links
  • Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472 car insurance
  • Widely distributed links in the footers of various sites
  • Forum comments with optimized links in the post or signature, for example: Thanks, that’s great info! – Paul pauls pizza san diego pizza best pizza san diego have been updated, the spirit behind them hasn’t changed.

Write great content for your audiences and don’t try to manipulate search engine algorithms….

More at Google Updates Their Webmaster Guidelines To Include Details On …

More Reading

You may also be interested in viewing the following short video which provides a basic insight into the topics covered by the Google Webmaster Guidelines. Note that the information contained in this video is prior to the the latest update.

As mentioned above it is extremely important that you understand and respect these Google Webmaster Guidelines as failure to comply may result in your website struggling to achieve high search engine ranking results or even worse being de-indexed from Google’s database! Therefore to protect your website development and Link Building efforts, please review the new guidelines as soon as possible.

If you found this blog post on Google Webmaster Tools SEO Tips, of interest, why not subscribe to our Blog by RSS Feed or Email and receive FREE Professional SEO Tips, direct to your inbox.

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A Pompeian Beauty, Blogging, after Raffaele Giannetti

Image by Mike Licht, via Flickr

According to the latest figures (April 2012), Google Plus now has over 170 million users. Compared to Facebook’s 800 million, Google Plus has a long way to go to play catch up.

However, considering that Google Plus only had 10 million users in July 2011, their rate of growth is very impressive. Viewed as a potential marketing channel for your website, Google Plus for Business should not be ignored and if you do not currently have a Google Plus business page, now is the time to seriously consider the devlopment of a Google Plus Social Media Marketing Strategy for your business.

In my opinion Google Plus for Business is a stronger marketing tool than Facebook, if only because your Google Plus posts are far more likely to show up in the main Google search results compared to your Facebook posts.

According to Brad and Debra Schepp from The Online Seller, “it’s no surprise that, by being on Google+, your online business will enjoy better Google rankings. Yes, Google apparently favors sites that link to its social networking site”., an online office supply retailer, started using Google+ for promotion and marketing soon after it launched. The move paid off, the company’s found.

Google’s search engine favors websites that are linked to Google+ pages, says Erik M. Fox of Shoplet’s marketing and business development group. That better exposure on Google alone seems to justify the time it takes to create a business profile.

If you are not on Google+ already, just sign up through Google’s home page by clicking on the +You hyperlink. Once you are signed up, click on the Pages link at the bottom left corner of your new profile page, and click on the red Create new page button.

You’ll find that setting up a Google+ page is no big deal if you’ve created online profiles before. But you do want to do as complete a job as possible, according to Marc Arner, who runs, which specializes in social media campaigns.

We make sure our clients Google+ page is filled to the max with information, pictures and videos relating to their business, Arner tells us. Google wants to see a full page.

Business benefits of Google+

Being a Google+ member has other advantages as the site has some pretty cool features. One is Circles, which makes keeping all your contacts organized simple, and even kind of fun. Once you’ve imported your various lists of connections, you drag and drop them into Circles of your choice (e.g., vendors, new customers, etc.). That way, you can really zero in on your markets with targeted communications.

Another compelling feature is Hangouts, a feature that lets you easily set up and hold video hangouts or business meetings, anytime, anywhere, Google says.

Google hangouts are a great way to offer online customer service as well as question and answer opportunities for your customers says Curtis Howe, whose company, GHS (for Got Help Services) manages social media accounts and strategy for businesses. He recommends to his clients that they have a Google+ account, and the availability of hangouts is one reason why.

It helps keep things personal and shows you pay attention to your customers, he tells us….

More at Should Your Online Business Be on Google Plus? | The Online Seller

One of the most valuable benefits offered by Google Plus is the ability to set up “Circles”. This allows you to set up individual categories for all your business contacts and followers. Understanding how to manage your “Stream” is also important, in order to be able to promote your online business successfully.

Setting Up Your Circles

One of the key features of Google Plus is its circles, and it is important to use those circles effectively. If you are setting up your site for business, one of the first things you will want to do is rename the circles from their default names. The existing circle names are aimed primarily at personal users, and as such they may not be appropriate for a small business.

Renaming a circle is easy  just click the Circles button, then double-click each circle name and choose Rename. You can use any name you like for your circles  just choose professional titles and you should be fine.

If you already maintain a mailing list of clients and contacts, you can use that list to invite people to join your Google Plus page and become part of your circles. Sending a link to your email list works well  just make sure that everyone on the list has opted in to receiving messages from your company.

Once people are following your site, they can invite others to follow you as well. That is the power of social media  and it is present in Google Plus just like it is with Facebook. As your circles grow and more people join, you can begin to reach out to those followers with special offers, discounts and other enticements designed to grow your business.

You can also use Google Plus to reach out to others, adding them to your circles and allowing them to add you back to theirs. This kind of organic growth can be quite valuable, whether your primary customer base is consumers or other businesses.

Understanding the Stream

One of the most powerful parts of Google Plus in terms of business use is the Stream. The Stream is the main messaging center for Google Plus, and it is where you can post pictures, videos, links and other information. You can use this section to post information about your business, as well as links to new products and special offers.

As you get used to using Google Plus, you will no doubt think of all kinds of things to add to the Stream. Each time your company adds a new product or offers a new service, you can head over to the Stream to tell everyone in your circles all about it. You can also use the stream to offer special deals to those who refer new customers to your store. That not only gets you new business it helps your Google Plus site become more visible as well….

More at Using Google Plus to Grow Your Business-What You Need to Know

If you are interested in learning more about how Google Plus for Business can help you to promote your local business, check out this helpful video.

How to set up your Google Plus local business page

There is no doubt that the Google Plus user base will continue to grow at a fast pace, Google are forecasting in excess of 250 million users, by the end of 2012. As Google continues to develop the integration of Google Plus posts into their main stream search results, the benefits of using this relatively new marketing channel to promote your online business should be an important part of your Search Engine Optimisation and social media marketing strategy, that should not be ignored.

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New Google Analytics Mobile App

According to recent research, there are now more mobile phones in the UK than people and the number of people using Smartphones to search the internet is doubling every two months. It is predicted that in three years time the sale of Tablets will be larger than PC sales. 38% of UK tablet owners spend more time on their tablet than watching TV.

With this massive explosion in mobile internet usage, it comes as no surprise that Google have recently launched their new Google Analytics mobile app.

Amanda DiSilvestro from Highervisibility explains that it is no secret that analytics are key when it comes to developing a great mobile app. You want to know who is using your app, how long these people are reading a particular article, which aspects of the app are getting the most traction, and at what times and through what outlets these people made it to a certain webpage. Once you have all of this information gathered, you can analyze the information and improve your app based upon what really works for your audience. The best way to make this happen is, of course, Google Analytics.

Until just last week Google Analytics were available only on the desktop. After much anticipation, Google finally decided to make this information mobile by creating a set of reports now available through the Google Play store.

Google Analytics and Mobile Apps Analytics Explained

There are really two things that have occurred in relation to Google Analytics: The Google Analytics app and Mobile Apps Analytics. The Google Analytics app is pretty self-explanatory: It’s just like Google Analytics only in the form of a mobile app. You can see all of your different profiles and check your stats just as you would on a desktop.

The tool called Mobile Apps Analytics is a bit more interesting. This app was designed to help put mobile app data all in one place using Google Analytics. Below are a few features and benefits that both of the apps will offer:

  • Both the basic version as well as the premium version of the app is free. Although skeptics feel that this app will someday come at a cost, the developers are still offering it for free.
  • The apps will work well for iOS as well as Android; however a few features (such as the referral feature) are still only available to Android users.
  • The app allows users to switch easily between different screens through swipe technology. Because there are going to be so many reports available through the app (you can pull up reports from multiple profiles), this aspect is crucial to functionality and ease.

…More at A Look at Google Analytics Mobile App | HigherVisibility

Mashables Todd Wasserman explains what he believes is the motivation for launching the new Google Analytics mobile app:

Google’s motivation for providing such analytics for mobile is obvious: For the first time, customers began spending more time on mobile apps than the web last year, according to Flurry Analytics. Google itself is also putting more of its R&D behind mobile as evidenced by the introduction of Google Glass and the Nexus 7 Android tablet. However, this is a case in which Google’s role as an information provider trumps its mission to spread Android products. Since Google is providing metrics for iOS as well as Android, the company is in theory helping Apple app makers as much as it is helping Android developers. (The one gap in Mobile App Analytics is for referral traffic; such information isn’t available for iOS apps.)

One possible end game for Analytics is that Google will get developers to become so dependent on the information that they will at some point be able to charge for it. At the moment, though, there is no charge at all. There’s not even a premium version. Says Wang: “We really want to make [Mobile App Analytics] available and make it helpful for marketers to have the end-to-end information. We wanted to make sure we didn’t only focus on the platform we own to help them make the best decisions….More at Google Analytics Comes to Mobile Apps

It remains to be seen if the idea of using a mobile device to research your visitor traffic will become popular. Although I can appreciate the convenience of being able to track responses to my latest Google Adwords campaign whilst on the move, for any heavy duty analytical research, I think I would still prefer the convenience of my desktop PC and wide screen monitor!

To find out what people are saying on Twitter about this new app, please view the following Tweets:

Google Analytics Upgrades To Provide Relevant Mobile App Analytics via @apps_dev_news | @scoopit

matmir (Mirco Mattarozzi) (@matmir) Sat Jul 14 2012

#Social #Analytics Social Media Update Google Analytics Mobile App & More | Social …: The best social media ti…

TheSocialMined (The Social Min(e)d ) (@TheSocialMined) Sat Jul 14 2012

Google Analytics Goes Mobile – Launches App Analytics.

AaramShop (AaramShop) (@AaramShop) Sat Jul 14 2012

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Did you know that it is now possible to link your Google Analytics account to your Google Webmaster Tools account?

Google-Analytics-LogoGoogle have recently launched this really useful feature that will enable users to access their Analytics account profiles from within their Webmaster account. Additionally, users can also view their “Referring Pages” analytics report, from within their Google Webmaster Tools Account. This information can be accessed via the “Links To Your Site” page and provides a clearer picture of your overall traffic volume. Users can also access their Google Analytics Dashboard directly from within their Webmaster account.

If you are not familiar with Google Webmaster Tools, please review the following blog post “Using Google Webmaster Tools To Improve Your Search Engine Optimisation Results“. This will explain the benefits of the various tools available to you and provides a link to the Webmaster account page, where you can sign up for a free account.

This is how to link your Google Analytics account to your Google Webmaster Tools account:

  • After logging in to your Webmaster account, click on the Manage option for a particular site and then click on Google Analytics profile.
  • Select the analytics profile you wish to associate with your site and save.

Click Here for more information on how to link your Google Analytics account to your Google Webmaster Tools account.

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By registering your website with Google Webmaster Tools you will obtain useful information on how Google perceives your website. You will be able to identify any potential problems with your sites navigation and overall design structure. This will enable you to make appropriate changes to your website, in order to improve your search engine optimisation results. Google provide their Google Webmaster Tools for free, you simply need to sign up and follow the verification process.

Once your website has started to generate a certain amount of data you will be able to analyse a wide range of statistics and information relating to your sites performance. By utilising this data you will be able to finely tune your website and increase your chances of achieving higher search engine ranking results.

The following are my top 5 essential settings, which you should pay particular attention to.

Upload a Google XML Sitemap to your server

This will help to ensure that Google indexes all of the individual pages of your website; this can be found under Site Configuration/Sitemaps.

Uploading an XML Sitemap will provide Google with a detailed map of your website, which will help them to crawl all of your web pages. This is especially important for bigger websites that have a large number of brand and product pages and is an established Search Engine Optimisation practice.

Set Your Geographic Target

This will help to improve your local search engine ranking results and can be found under Site Configuration/Settings.

Setting your geographic target will help Google to understand the particular country or region you are targeting. This is a very important setting, so please ensure that it is correct for your website.

Review Google’s HTML suggestions

Rectifying any HTML suggestions highlighted by Google will help to improve your position in the search engine listings and can be found under Diagnostics/HTML Suggestions

Google’s HTML suggestions will include any issues that they have found when they were crawling your website. These may includes duplicate or missing Meta Tag information as well as any problems encountered when attempting to index your content.

Review Your Sitelinks

This will help to improve the click through rates to your core pages and can be found under Site Configuration/Sitelinks

Sitelinks are links to a website’s internal pages that may be listed in the search results. Google automatically generates these links for some websites, however these can be modified using the webmaster tools.

Monitor Your Web Page Loading Times

The speed of your web page loading times will help to improve both your search engine ranking results and customer satisfaction. This data can be found under Labs/Site Performance

Google now uses your web page loading speed as one of their many ranking factors, it is therefore important to ensure that your web pages are loading as fast as possible.

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Getonfast SEO PackagesGoogle has recently launched Place Search and updated the way their local search results are displayed on the main web results page. As an example, try a local search for “carpet cleaning manchester” and you will see how the new layout is now displayed.

According to Google “Today we’re introducing Place Search, a new kind of local search result that organizes the world’s information around places. We’ve clustered search results around specific locations so you can more easily make comparisons and decide where to go.”

The original style of presentation for local searches, which consisted of a small map and a number of local listings positioned to the right of the map image, has now gone. The map has now been moved to the right hand side of the page, above the Adwords paid advertising and floats down the page, as users scroll down. Surprisingly, as you scroll down the page, the Adwords paid advertising disappears behind the map image, which always stays in view.

Established organic listings now pushed further down the page

In most cases the local searchresults are displayed at the top of the main page, below the top Adwords Listings. This results in the main organic listings being automatically pushed further down the page! Our tests have shown that sometimes a limited number of organic listings may appear at the top of the page, before the local search listings, but this does not happen very often.

The new Place Search results now display the physical address and telephone number for each company, together with links to their Google Places profile page and any customer reviews. We have also noticed that links to some third party sites, referencing or having user reviews, about a particular website, are sometimes displayed below the main local listing. Place Search becomes active automatically, when Google’s algorithm detects that a user is searching for local information. Google’s database will then group and list the corresponding local information on the search result page. This represents a major shift by Google towards placing a greater emphasis on local search results with a richer and more informative presentation.

So, what does the new Google Place Search mean for your business?

Well, if you are a Google Adwords advertiser I imagine that you are not going to be impressed with the way your paid for advertising rapidly disappears, as the user scrolls down the page!

I imagine that businesses are also not going to be impressed with being forced further down the page, in favour of the local search results. Especially if you have invested a lot of time, effort and money in optimising your site, in order to achieve a page one organic listing!

Local companies are the outright winner

Clearly, local companies are the outright winner and the launch of Google Place Search is sure to put a smile on the face of many local businesses.

If you do not currently have a local Google Places page, then it is definitely time to get one! For those with a Google Places page, here are some important things to consider:

  • Include plenty of details on your Google Places profile page, as these will now assume much greater importance.
  • Encourage your customers to leave comments on your Google Places profile page, as these have now become more important than ever.
  • Reviews from your customers and other local directories such as Yelp will show up in your Google Place Search listing, therefore you should ensure that you create as many local business directory profiles as possible.
  • The number of positive reviews you receive will also influence your overall position in the local search results.

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As ever, please feel free to comment on this post.