Title Tag Tips – How To Write A Killer Title Tag

Getonfast SEO Services

There are several important Meta Tags contained in your webpage’s header, but the most important is the Title Tag. This tag is not only important from an SEO perspective. It is also important for generating click-throughs and traffic to your website, as the content is displayed as the first line of your listing in the search engine results. A well written Title Tag can motivate a web user to click your link and enter your site, while a poorly written Title Tag can turn potential visitors away.

The Title Tag of a web page also appears at the top of a users browser window, as well as in the search engine listing results. Visitors may make a decision about your website based on this tag so if it is not effective, poorly written, or absent, your traffic will suffer. You therefore need to construct a compelling Title Tag that catches the readers eye and interest and gives them a reason to enter your website. Whilst other Meta Tags, such as Description Tags are also used by search engines, these are not as important as the Title Tag.

Each page of your website should contain a unique Title Tag

A great Title Tag should contain action words that create interest in your website. It should read like a mini advertisement for your Important site, a complete sentence that makes the reader stop and think. You should begin your Title Tag with a capital letter and follow with lower case letters and proper punctuation like a sentence, as it is easier to read. It is also good to create a sense of urgency, so that the reader feels as though they have to visit your website to solve a problem. Each page of your website should contain a Title Tag that is unique to the page.

Ensure your Title Tag contains targeted keywords

It is important to use targeted keywords in your Title Tag, but writing a tag that is just a series of keywords looks unprofessional and will not give readers a reason to visit your site. Keep your tag simple, short and attention grabbing but avoid ostentatious practices such as using all caps or multiple exclamation points. While a catchy Title Tag is best, having a boring one is still better than having none at all, so make sure your Title Tag says anything except untitled or a generic term such as home!

Title Tags and other well structured Meta Tags can serve as free marketing for your website and will also help to improve your web page optimisation for search engines. Make sure they are compelling to readers as well as containing keywords to help your website rank higher.

Useful title tag tips

Producing an effective keyword rich Title Tag is an important part of the SEO process and if done correctly will improve your search engine rankings.

In order to discover and control how search engines rate your website, please request your FREE Website Analysis report right now.

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https://www.facebook.com/getonfast.online.marketingAlmost any type of business can benefit from developing their social media profile.

Monitoring how businesses engage with social media is now also part of Google’s ranking algorithm and increasing your level of social media activity will help to improve your ranking results. Social media marketing can also help improve your online reputation, develop your trust and integrity and become more accessible to your customers.

Facebook is the most widely used social media website and currently has over 845 million active users, of which 57% are female and 43% male. More than 425 million users access their Facebook accounts via a mobile device. With over 50% using their Facebook account every day, this represents an extremely valuable platform for companies to develop a business presence to promote their brand.

Whilst creating a new Facebook Business page is a relatively simple process, promoting your page and developing regular visitor traffic can be a challenge, especially if you are using Facebook for the first time.

Below are my top 5 Facebook Business Page tips that will help you to promote a greater awareness of your business page and increase the number of visitors.

Facebook Business Page Tips:

1. Utilise existing relationships
Contact all of your customers, suppliers, family and friends and invite them to “Like” your new Facebook Business page.

2. Add a Facebook link to your website
Add a prominent link to your Facebook page from your website and ensure that the link is visible on every page.

3. Include a Facebook link in all of your email communications
Including a Facebook link in all of your general, day to day emails and any monthly newsletters will also help to promote your Facebook page.

4. Design a bespoke Facebook Business page
Make sure you brand your Facebook Business page with your company logo and utilise the various apps available to link to your blog and other social media profiles. Make sure that you post on a regular basis

5. Offer exclusive Facebook promotions
You may wish to consider offering exclusive Facebook promotions. This is a very effective method of social media marketing that will encourage visitors to Like your page and will help to increase your fan base.

Applying the above recommendations will enable your Facebook page to become a successful part of your overall Social Media Marketing strategy.

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New Google Analytics Mobile App

According to recent research, there are now more mobile phones in the UK than people and the number of people using Smartphones to search the internet is doubling every two months. It is predicted that in three years time the sale of Tablets will be larger than PC sales. 38% of UK tablet owners spend more time on their tablet than watching TV.

With this massive explosion in mobile internet usage, it comes as no surprise that Google have recently launched their new Google Analytics mobile app.

Amanda DiSilvestro from Highervisibility explains that it is no secret that analytics are key when it comes to developing a great mobile app. You want to know who is using your app, how long these people are reading a particular article, which aspects of the app are getting the most traction, and at what times and through what outlets these people made it to a certain webpage. Once you have all of this information gathered, you can analyze the information and improve your app based upon what really works for your audience. The best way to make this happen is, of course, Google Analytics.

Until just last week Google Analytics were available only on the desktop. After much anticipation, Google finally decided to make this information mobile by creating a set of reports now available through the Google Play store.

Google Analytics and Mobile Apps Analytics Explained

There are really two things that have occurred in relation to Google Analytics: The Google Analytics app and Mobile Apps Analytics. The Google Analytics app is pretty self-explanatory: It’s just like Google Analytics only in the form of a mobile app. You can see all of your different profiles and check your stats just as you would on a desktop.

The tool called Mobile Apps Analytics is a bit more interesting. This app was designed to help put mobile app data all in one place using Google Analytics. Below are a few features and benefits that both of the apps will offer:

  • Both the basic version as well as the premium version of the app is free. Although skeptics feel that this app will someday come at a cost, the developers are still offering it for free.
  • The apps will work well for iOS as well as Android; however a few features (such as the referral feature) are still only available to Android users.
  • The app allows users to switch easily between different screens through swipe technology. Because there are going to be so many reports available through the app (you can pull up reports from multiple profiles), this aspect is crucial to functionality and ease.

…More at A Look at Google Analytics Mobile App | HigherVisibility

Mashables Todd Wasserman explains what he believes is the motivation for launching the new Google Analytics mobile app:

Google’s motivation for providing such analytics for mobile is obvious: For the first time, customers began spending more time on mobile apps than the web last year, according to Flurry Analytics. Google itself is also putting more of its R&D behind mobile as evidenced by the introduction of Google Glass and the Nexus 7 Android tablet. However, this is a case in which Google’s role as an information provider trumps its mission to spread Android products. Since Google is providing metrics for iOS as well as Android, the company is in theory helping Apple app makers as much as it is helping Android developers. (The one gap in Mobile App Analytics is for referral traffic; such information isn’t available for iOS apps.)

One possible end game for Analytics is that Google will get developers to become so dependent on the information that they will at some point be able to charge for it. At the moment, though, there is no charge at all. There’s not even a premium version. Says Wang: “We really want to make [Mobile App Analytics] available and make it helpful for marketers to have the end-to-end information. We wanted to make sure we didn’t only focus on the platform we own to help them make the best decisions….More at Google Analytics Comes to Mobile Apps

It remains to be seen if the idea of using a mobile device to research your visitor traffic will become popular. Although I can appreciate the convenience of being able to track responses to my latest Google Adwords campaign whilst on the move, for any heavy duty analytical research, I think I would still prefer the convenience of my desktop PC and wide screen monitor!

To find out what people are saying on Twitter about this new app, please view the following Tweets:

Google Analytics Upgrades To Provide Relevant Mobile App Analytics via @apps_dev_news | @scoopit http://t.co/SQhLMROg

matmir (Mirco Mattarozzi) (@matmir) Sat Jul 14 2012

#Social #Analytics Social Media Update Google Analytics Mobile App & More | Social …: The best social media ti… http://t.co/WyxRwxFB

TheSocialMined (The Social Min(e)d ) (@TheSocialMined) Sat Jul 14 2012

Google Analytics Goes Mobile – Launches App Analytics. http://t.co/APKvtSpI

AaramShop (AaramShop) (@AaramShop) Sat Jul 14 2012

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Getinfast SEO Analysis

There are a vast range of SEO reports readily available online, that offer a free website analysis of your website. However, many of these automated programmes provide either, very basic details or worse still, unreliable information!

Choosing the best Online Website Analysis will enable you to learn and influence how search engines rate your website and will highlight search engine ranking issues that are fundamental to your online success.

The website SEO analysis that you ultimately select must be personalised for your site and provide in depth recommendations on how to make specific changes,  to make certain that your site is made as search engine friendly as possible.

To ensure that your website performs highly on Google, it will need to pass in excess of one hundred important ranking factors

It is well noted that one of the most vital ranking factors to structure properly is your Title Meta Tag. Even so, did you know that there are actually more than 100 equally essential search engine ranking elements?

The more professional seo report should be able to detect how many of these rating elements your website has passed and those aspects that have have failed.

Aside from simply showing the various parts of your web site that needs to be improved, your free website SEO analysis should also feature information describing precisely how to make improvements to your website, so as to strengthen your overall website ranking results.

Providing details on your social networking as well as your backlink building activity should also be crucial components that must be provided within your free website analysis report

A professional SEO report should also incorporate details regarding the link popularity of your website together with your level of social media marketing activity. These two elements have become crucial ranking components, which perform a leading role in acquiring improved search engine ranking results.

When looking for a reliable Website Analysis, make sure you use an established and experienced website optimisation company, who are able to offer a much more personalised and “human” analysis of what needs to be carried out to boost the optimisation of your web site and ultimately your search engine ranking results.

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Link Popularity Specialist

Contextual link building is a highly effective link building strategy and research shows that Google values these type of links more highly, as they appear far more natural than a web page containing nothing more than a simple list of one way links. The reason contextual link building is so powerful is because the links are placed inside the relevant body text area of a web page rather than appearing out of context, as separate standalone one way links.

Contextual link building is more difficult than building traditional one way links, but can be achieved by writing blog comments and producing keyword rich articles, that include a couple of embedded links within the content. These articles should then be submitted to the various social media websites rather than specialist article directories, who do not allow embedded links within the main content.

The main reasons why contextual link building is more powerful than standalone One Way Links, are as follows:

  • Contextual links are placed within the body text and are surrounded by other content
  • Contextual links look more natural to Google and the other main search engines, such as Yahoo and Bing
  • Contextual links carry more weight than traditional standalone one way links.
  • Contextual links do not get removed over time and are considered a more permanent type of one way link.
  • Contextual links will help to improve the number of visitors to your website

By developing a contextual link building strategy you will find that the overall link popularity of your website will improve dramatically along with your search engine ranking results.

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It is extremely important that in addition to the Home Page of your website, all of your main internal web pages are also indexed by Google. It is quite common for brand new websites or poorly promoted sites to have numerous internal web pages that have never been indexed by Google or any of the other major search engines. This means that your website in unable to deliver its full potential and will fail to be listed for all of your targeted keywords, as the search engines will only have limited information about your website, contained in their database

Below are my top 5 tips that will help you improve the number of web pages indexed in Google and other major search engines such as Bing, Yahoo and Ask.

1. Create an XML sitemap

Create an XML sitemap for your website, to include all of your web pages and submit this to Google and the other search engines. An XML sitemap provides a standard way of organising your web pages that is easily understood by the search engines. They will be able to find your XML sitemap file on your server and use the data to navigate to each page of your website. This will enable them to find all of the relevant data faster and more efficiently.

You can create an XML sitemap from scratch or use one of the many online tools, such as XML-Sitemaps.com, that will automatically generate a sitemap for you. For further information on the benefits of using an XML sitemap for your website see Google’s Webmaster Guidelines.

It is important that your sitemap is updated each time new pages are added to your website.

2. Use Google Webmaster Tools

If you have not already done so, I would recommend registering your website with Google’s Webmaster Tools. These tools provide an easy way to submit your XML sitemap to Google and also allow you to monitor the indexing status of your web pages.

3. Develop a robust internal page link structure

The internal linking structure of your website will determine how successfully Google indexes your web pages.

Google’s spiders navigate your site by finding the relevant links that enable them to move from page to page. It is therefore extremely important that all your web pages can be easily found through your internal linking structure.

As mentioned above, the easiest way to solve internal linking issues is to create an XML sitemap, which should contain links to all of the pages on your website.

4. Build back links to your internal web pages

When developing a link building strategy, many people fall into the trap of focusing solely on building external One Way Links to their Home Page. In order to improve the indexing of your internal web pages it is also important that you build one way links to all of these pages. As more of your internal web pages get indexed by Google and the other search engines, the more likely it is that you will appear in the organic listings, for your targeted keywords.

5. Create and promote fresh content on a regular basis

Adding new and fresh content to your website, on a regular basis, will encourage Google’s spider bots to return to your website on a more frequent basis.

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Getonfast Website Advertising Agency

In addition to the keyword bid price, Google Adwords uses a quality score to determine the overall position of your ads in the search engine results.

Generally, a high quality score will reduce your cost per click rate and improve the position of your ads in the ranking results. Therefore it is important to understand how the Google Adwords quality score works and how you can improve it.

Google Adwords quality score

The formula behind Google’s quality score contains a number of key components which are used to determine your ranking, as follows:

  • The historical click through rate of your keyword and ad combination
  • The historical click through rate of your display URL
  • The historical click through rate of all keywords and ads in your account
  • The quality and relevance of your ad content
  • The quality of your landing page, which must contain original content that is easy to navigate
  • The loading time of your landing page
  • The relevance of your keyword and ad to the search query

The click through rate of your ad and keyword combination together with the quality of your landing page are believed to be the most important factors, which determine your quality score.

How to improve your Google Adwords quality score

A good way to improve your quality score is to create multiple ads using different titles and calls to action. You can then test these ads to determine which one works best from both a quality score and conversion perspective.

As mentioned above, landing page load times is one of the quality score factors. It is therefore very important to ensure that your landing page will load as fast as possible as Google will give preference to ads which have faster landing pages.

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Hitwise UK recently published a new report which confirms the benefit of creating and developing a Facebook business page to improve online awareness of your product or service and your brand.

According to the Hitwise Report, each new Facebook fan is worth an additional 20 visits to your website, over the course of a year!

The UK based study analysed data for the top 100 online retailers within the Hitwise shopping and classified section and compared this data with the total number of fans each brand had on their Facebook business page. The end result was that each Facebook fan created an extra 20 website visits.

The study also analysed the likelihood of customers searching for a specific brand after visiting the companies Facebook business page. The study established that Topshop outperformed their competitors, with over 50% of their customers more likely to search for the Topshop brand after a visit to Facebook, compared with traditional search results via the major search engines.

Other major UK retailers also experienced similar results. The Index column in the chart below details the likelihood of searching for a particular brand after visiting the companies Facebook business page.

This data is excellent news for website owners, as it helps to place a value on the effort required to market and maintain a Facebook business page.

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Getonfast Social Media Agency

We have been aware that engaging with social media can influence your search engine ranking results for quite some time now. Google have made various statements about how they are increasingly monitoring social media, culminating in the announcement of their new +1 social feature.

So, now it is official, what are the best ways to capitalise on using social media, to improve your search engine rankings?

1. Develop Your Social Media Profiles

A large percentage of social media sites will allow you to create a profile about you and your company, including a link back your website. Developing your social media profiles on Twitter, Facebook, Linkedin and many more social media websites offer great link building opportunities and will also help to create a greater awareness of your products and services.

2. Leverage Your Content

Creating quality content will attract other websites to link to you naturally. Engaging with social media enables you to attract these type of links more easily and it is the many distribution possibilities offered by social media, that makes it such an important part of your SEO strategy.

There are many different ways to leverage your content for social media; some of the primary methods are as follows:

  • Issue regular new blog posts containing high quality content
  • Promote your new content on Twitter on a regular basis
  • Establish a Facebook business page and post your content on your wall
  • Create a Linkedin account and add regular new content
  • Promote your content via various social bookmarking accounts

3. Engage In Online Conversations

Social Media as the name suggests is all about being social. By participating in online conversations you will develop valuable social signals that will help to improve your search engine rankings.

Examples of some of the ways that you can get involved in online conversations are as follows:

  • Retweet news you read on Twitter and add in your opinion
  • Get involved in an industry discussion on Linkedin
  • Comment on issues and provide advice on relevant industry forums
  • Comment on relevant blog posts
  • Share information via a relevant Facebook business page

It is important to remember that when engaging in online conversations you should remain professional, knowledgeable and authentic at all times.

There are many other ways to use social media, that will help to boost your SEO efforts and ultimately your search engine rankings on Google and other major search engines.

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Copywriter 2The copy on each of your web pages should be created to serve two specific purposes.

Firstly, your copy must be engaging and compelling for the reader. If your web copy is really interesting it will encourage your visitors to remain on your site for longer and also visit additional pages within your site.

Secondly, your copy must be properly optimised for the relevant keywords you wish to target and made as search engine friendly as possible. This will ensure that your web pages receive the maximum exposure to potential customers searching for the products or services that you offer.

Here are my top 6 SEO copywriting tips that will help you to improve your websites copy and rank more highly on Google and the other major search engines such as Yahoo and Bing:

1) Keyword Research

Conducting some form of keyword research will help you to identify the top performing keywords to target on each page of your website. This is absolutely crucial to the success of your SEO copywriting project. See our Keyword Research blog post on our sister site, for more information on the importance of investing time in keyword research for search engine success.

2) Use H1, H2 or H3 Tags for your main headings

Make sure that your main headings are placed within H1, H2 or H3 tags and that the heading text contains your important keywords. Search engines place greater importance on keywords contained within these tags.

3) Use bold text to emphasise keywords

When you emphasise a keyword with bold text, again search engines will place greater importance on these keywords.

4) Internal linking

Create Links within your copy to other pages of your site which contain relevant information. This will benefit your visitors and increase the amount of time they spend on your site.

5) Use a minimum of 400 words per page

Try and write a minimum of 400 words per page and more if possible. Content is king as far as the search engines are concerned and the more text the better. The greater the amount of text on a page the easier it is to optimise for your targeted keywords. This will also help in avoiding any keyword density penalties.

6) Optimise your images

Search engines do not see images on a web page. However it is possible to embed text within your images that will be seen by the search engines, by using image Alt tags.

The easiest way to write high quality, search engine friendly web copy is to use your common sense more than anything and get the balance right between optimising your pages for your targeted keywords and creating compelling copy that will engage your visitors. If your SEO copywriting project can achieve this, you will create a website that not only ranks highly in the search engine ranking results, but also entices quality visitors that are more likely to convert into paying customers.

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