Our regular Online Internet Marketing Digest, features a range of hand picked web marketing stories from the last few months. This is a great way for webmasters to keep up to date with the latest SEO and online marketing news.
View our hottest stories below.

Getonfast SEO Link BuildingToday’s tool is a special one because it can turn useful in numerous situations and processes, especially now that search marketers have to deal with dozens of sources and thousands of lines of (backlink) data.
If you are doing a link audit, for example, or auditing a possible penalty, you have to deal with at least a couple or more data sources:Google Webmaster Tools report (which is always quite messy with numerous repeated links per domain, new links when you download again, etc)
MajesticSEO or similar tools (because GWT list is often not enough)That’s where this neat tool comes in handy: URL List Cleaner ToolEasily merge lists from various locations / files: You can copy-paste into the input field or import numerous files (don’t forget to hold CTRL / CMD keys when choosing the files to import)
Easily clean the united list by keeping ALL unique URLs (to filter out repeating URLs that were recorded in a few lists you are merging)
Easily clean the merged list by keeping one LONGEST URL per domain (This comes very handy when you have many blog comments and your backlink ends up being repeated in /category/, /author/, /tag/ , etc pages while the real source is the POST page (which is usually the longest))
Easily clean the merged list by keeping one SHORTEST URL per domain (It’s easy when you have sitewide links and you only need to see home pages)Finally, see how cleaner your list has got with the handy URL counter…

Continue Reading On Search Engine Optimization, Google Optimization

google-checkmarkHigh rankings on Google and other search engines are influenced by on-page factors and off-page factors. Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. This week’s article helps you to optimize the on-page factors of your web pages.

Continue Reading On Free Weekly Search Engine Optimization SEO News

Some days ago, Google announced a new search algorithm. The new algorithm has the code name ‘Hummingbird’ and Google says that it should deliver better results than the previous algorithm. How does this influence the Google rankings of your website?

Continue Reading On Free Weekly Search Engine Optimization SEO News

Getonfast Pinterest ProfileUsing Pinterest to Leverage Marketing Efforts is a post by SEO expert Megan Fludd. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.Pinterest gives us an opportunity to market to fans and consumers like no other social media site does. According to Wishpond, nearly double the fans interact with brands or companies they like on Pinterest than they do on Facebook…

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Online Content Collective October 21, 2013 is a post by SEO expert Melanie Nelson. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.This week’s content collective covers a wide variety of topics as we discuss buyer personas, Penguin, and nofollow tags. These three practices have evolved quite a bit over time but are just as relevant as ever for SEO and online marketing…

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We hear a lot of talk about climate change and the devastating effects carbon pollution is having on the planet. From devastating storms to food insecurity caused by altered weather patterns, there’s no questioning that carbon pollution is leaving its toll on the planet.
It can be difficult, however, to figure out what you can do to help. Melting icebergs and massive tornados are forces much larger than one individual…

Continue Reading On Mashable!

Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.

Continue Reading On Search Engine Watch – Latest

Affordable Social Media Marketing ServicesTo learn more about how Social Media Marketing can help your online business, please check out the latest edition of our Social Media For Business Guide, which is updated on a monthly basis.

Check out the latest social media marketing news below.

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Lets You Edit Posts After Sharing on Web and Mobile: You now have the option to edit […]

Continue Reading On Social Media Examiner

6 Tips for Finding Prospects on LinkedIn

– socialmediaexaminer.com

LinkedIn-Button-3Are you using LinkedIn to connect with new leads and clients? Do you want to learn about social selling tactics on LinkedIn? Social selling is the use of social media to discover and connect with new leads and new clients. In this article, you’ll discover a 6-step process to find new leads and attract new […]

Continue Reading On Social Media Examiner

Do you have a social media plan? Are you wondering how to build a social media strategy for your business? To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show […]

Continue Reading On Social Media Examiner

The need for businesses and individuals to measure their activity on social media is constantly growing as the industry is becoming more mature. This measurement can be split into two types of data: the much buzzed-about big data as well as the relatively invisible small data.read more

Continue Reading On Social Media Today – The world’s best thinkers on social media

social-media-audience-pinterest-facebookI recently came across a study by VisionCritical which identified important factors for organizations to consider when trying to understand their social media consumers. The data was focused on their behavior and actions using different social platforms.read more

Continue Reading On Social Media Today – The world’s best thinkers on social media

Is your business or company struggling to find new customers? Do you know how to build your business network on social media? Before you can sell, you have to create a trusted relationship with your future customer. In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects […]

Continue Reading On Social Media Examiner

Social Booking ServicesWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo […]

Continue Reading On Social Media Examiner

Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.read more

Continue Reading On Social Media Today – The world’s best thinkers on social media

social-advocacy-politics
Have you ever been told not to use your phone during a speaking gig (usually they think you are checking email, not monitoring the audience)? Have you ever been in an audience that effectively changed the direction of a panel’s discussion using Twitter or other social media channel? read more

Continue Reading On Social Media Today – The world’s best thinkers on social media

Master paid, earned, and owned social media. Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Workshop, and Boot Camp passes available. Save up to $300 with Super Early Bird rates…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

If you would like more information on How To Use Social Media Effectively then we would recommend that you request a FREE copy of our social media marketing eBook, today!

If you have found this Social Media For Business Guide helpful, please also feel free to provide your comments below and share this information with your friends and colleagues.

Blog Management Services

Google are able to monitor how companies engage with social media and being able to supply Google with the social proof they now require will help to improve your search engine ranking results.

Now is the time to get Social!

There is strong evidence that many website owners are ignoring the Social media revolution, simply because they do not understand it. By following our monthly Social Media For Business Guide, you will be able to keep up to date with the latest trends that can help you to achieve higher listings in Google’s search results.

The following hand picked Social Media Marketing news items will help you to understand more about the issues, benefits and opportunities of developing a social media strategy for your business.

14 Social Media Tools Used by Marketing Pros

– socialmediaexaminer.com

Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your […]

Continue Reading On Social Media Examiner

SocialBookmarkingButtons2The San Francisco Giants have the most engaged fan base in Major League Baseball. They’re recognized as social media standouts in the sports world. But as recently as three years ago, they had no cohesive voice on social media and no social media strategy. The Giants were a traditional organization in a traditional sport. In […]

Continue Reading On Social Media Examiner

Getonfast Google PlusDo you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business? To learn how to get started with Google+ hangouts, I interview Brandee Sweesy for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. […]

Continue Reading On Social Media Examiner

This week I am happy to feature a coolest tool in our tools column: Analyze Social Signals and Google Authorship for the List of URLs – Free ToolIt’s simple to use but has some awesome functionality: provide the list of URLs, wait a bit and enjoy:Page-specific social media numbers:

  • Number of Facebook shares, comments and comments (as well as total) for each one
    Number of Tweets
    Number of Google plus ones

The tool will also find a verified author of each page and even find that author on Twitter, Facebook and Google plus…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat

Have you figured out how to engage on-the-go prospects and customers? Is more of your audience interacting with your business from their mobile phones? If you want to enhance your mobile marketing, then keep reading. I’ll show you three awesome tools that make mobile marketing easier. Why Mobile? Mobile is no longer something you can […]

Continue Reading On Social Media Examiner

How to Create a Great Customer Experience on Social Media

– feeds.feedburner.com/

The-Social-Customer-Salesforce-BlogCreating the right customer experience is vital for every company using social media, both for existing customers and potential customers. Make sure that your social media strategies engage and retain your existing customers, as well as attracting fans and converting them into new customers. Here’s how.

Continue Reading On Social Media Today – The world’s best thinkers on social media

What Social Channels are Good for B2B?

– feeds.feedburner.com/

I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. Hear what marketing professionals had to say about which social channels they prefer for B2B marketing.

Continue Reading On Social Media Today – The world’s best thinkers on social media

 

Social Media Tips, Strategies and Techniques

This is an excellent video to help you understand the benefits of Social Media Marketing.

Internet Marketing Wisbech

Check out our latest selection of the most recent internet marketing stories.

Each month we publish a selection of the hottest online marketing stories, hand picked to help you keep up to date with the latest website promotion and SEO news.

So, if you are interested in reading the latest developments in the Online Marketing World, then our regular Online Internet Marketing Digest feature is for you.

best-brand-building-content-curation-examples-02_zps4bf410c3-300x225The overwhelming amount of information we have to deal with nowadays gave birth to a great concept: Content creation. The open nature of the web and how we communicate with this content is a unique force that has never been seen throughout history. But once the content has been created, what do you do with it? More importantly, how do we filter out the useless or irrelevant content while keeping the best?
This brings us to content curation, the next step in the evolution of information on the web…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat

Sometimes the captain can’t afford to go down with the ship, no matter the temptation or emotional investment. Every few weeks, I receive another hopeless phone call from another desperate webmaster. Since Penguin, I’ve seen more ships go down than I care to count. Websites that have delved…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

extrenal-internal-link-reportToday’s featured tool is quick and easy but it’s also so valuable:
Internal/External Link Analyzer Tool
The tool will crawl any web page and create a clear list of all external and internal links plus the anchor text for each link.Create a quick on-page link report!
Quickly see which links are nofollow
See links that have no anchor text (those might be hidden or overlooked)
See total number of internal versus external links on the page
Identify badly optimized or over-optimized (as much as I hate that word) links
Quickly go to any link
Hover over any link to see the full pathCheck out the previously reviewed tool: Compare on-Page SEO of Two or More Pages (Featured SEO Tool)…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat

Adwords Management ServiceGoogle’s new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. This is part of their campaign to connect data between AdWords, Analytics, and Webmaster Tools.

Continue Reading On Search Engine Watch – Latest

your-blog-or-mineBuzzFeed’s president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those funeral plans. Content marketers have plenty of reasons why company-owned blogs really are that great.

Continue Reading On Search Engine Watch – Latest

Unnatural Links to site – impacts links

Matt Cutts explains what it means if your site has a manual action labeled as “Unnatural links to your site—impacts links” and what you can do to fix it.

– youtube.com

Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note.

Continue Reading On Search Engine Watch – Latest

Mashable-New-Android-Phone-App
Come and get it: We just launched the new Mashable app for Android into full public release. If you have an Android phone, head over to Google Play and download it today.
What’s New
In the last week, we’ve added native Android sharing so you can share content from the Mashable app to any other app you’ve registered for sharing on your Android phone, like Facebook or Twitter, or via email or instant messaging…

Continue Reading On Mashable!

Affordable Link Building ServicesDeveloping the link popularity of your website is still an extremely important part of the SEO process and will help to improve your search engine ranking results. It is therefore important to understand the best link building methods that will work in 2013.

The old style link building methods, such as Directory and Forum listings are no longer effective as a result of the various changes to Google’s search algorithmn over the last 18 months or so.

The way that links were traditionally created, typically using keyword rich anchor text, is also no longer an effective link building method.

Google have forced a major change on the methods that now must be used, in order to build links to your site that have real ranking value and it is now more important than ever to create a link profile that appears to look as natural as possible.

Developing robust Social Media profiles now plays an important part in the link popularity contest and if you are not seen by Google to be engaging with Social Media sites on a regular basis, your site is likely to suffer in the search engine ranking results.

To understand more about the best link building methods for 2013, I would recommend that you review the following articles and videos:

 

 7 Link Building Techniques that might still work in 2013

Jun 7, 2013 … 7 Link Building Techniques that might still work in 2013 …. One of the best shortcuts to establish yourself as an authority in your niche is to start …

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Quality Link Building Techniques for 2013 – Clear Sky SEO | Clear

Quality Link Building Techniques for 2013. Over the last year, search The best way to get quality links is to create quality content. You want to produce 

Read More…..

3 Ethical SEO Link Building Methods  

 

Blow Your Competitions Away With SEO Link Building Techniques

Jun 19, 2013 … Finding the best search engine optimization methods? Start building quality backlinks back to your websites and blogs using SEO link building …

Read More…..

 

The Complete Guide To Penalization-Proof Link Building in 2013

May 28, 2013 … We don’t know which link building method that is now safe now, might be … Engines aim to implement eventually “May the best content win”.

Read More…..

 

HIGH QUALITY LINK BUILDING TECHNIQUES FOR QUALITY TRAFFIC AND INCREASED WEBSITE RANKINGS 

 

Link Building with the Experts – 2013 Edition – Sugarrae

Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions below: 

Read More…..

As I have stated previously, link building is still very important and influences your position in the search engine ranking results. The old link building methods no longer work and you need to follow the advice outlined in the various articles and videos above, to be successful in 2013.

Developing stronger Social Media Profiles should be an important part of your internet marketing strategy. However, if you do not really understand the difference between a Tweet and a Like, why not give us call and we will be delighted to explain!

We hope that you have found this Best Link Building Methods For 2013 article useful. Please feel free to comment below and share this information with your friends and colleagues.

 

Free Website Analysis Report

The are many websites that now offer to produce a free website analysis report for your site. They offer this service to companies that want to improve their online presence. The benefits of using a Free Website Analysis Report are varied and this makes them a very important part of the internet marketing process. The quality of these reports and the information provided by the various companies offering this service will vary considerably. Some of these reports are likely to be very basic and others may even provide the wrong information. It is therefore essential that you select a website health check company that has a proven track record in the latest search engine optimisation techniques, in order to obtain reliable information that will provide the best results.

The main benefits of using a free website analysis report include the following:

One of the main benefits is to help you to improve your sites search engine ranking results. For a website to be ranked highly in the major search engines, such as Google, more than a hundred individual ranking factors are considered. A comprehensive website audit report will help you determine which areas of your website meet the required guidelines and in which areas you need to make improvements. This information is extremely helpful to you as it will enable you to easily identify those areas of your site that need improving, to get your site ranked highly.

A comprehensive website audit report should also help you to improve customer conversions, once you start receiving regular traffic to your site. This is different from helping you to achieve high rankings in Google. Here you are told about the various ways that you could make your website more user friendly. Users always want a site that they can navigate through easily without having a lot of hurdles. This type of report will tell which areas your website has failed and may even provide recommendations that will help you to find a solution to that problem. If you are unable to make the changes the report recommends, an internet marketing specialist will be able to do it for you, for a small fee.

A website has to be marketed effectively online for it to be successful. A reliable website audit report should also provide you with online marketing strategies that can make your internet business more successful. These strategies will differ from one business to another and so the report will only give you the internet marketing strategies that are most suited to your business. You are also told which online marketing techniques will work against you, so you are able to avoid them. The report should also teach you on the various ways to make your website more search engine friendly.

Using social media to improve your search engine ranking results

Social Media Marketing is now a very important part of the internet marketing process. A good website audit report will provide you with detailed information on how your social networking is crucial to the success of your businesses. They will also provide you with details of your back linking and whether you need to improve on it. Social networking and back linking are very crucial in ensuring that you make the most out of the resources that are your disposal. These two elements have become some of the leading factors in the ranking of websites. A free website analysis report that shows you what aspects you need to improve with regards to these two elements will be very beneficial to you.

We hope that you have found this internet marketing article interesting and useful.

Please feel free to comment and share this information with your friends and colleagues.

How To Use Social Media For Business

The online business world can no longer afford to dismiss or avoid the social media force that is gaining momentum every day. Online businesses are stumbling over one another trying to figure out the most effective  social media strategy. It is a simple fact that many will give up before they ever fully understand the dynamics at play.

Using social media marketing to increase your sales!

We recognise that many website owners are struggling to get to grips with developing an effective Social Media Marketing Strategy, which is why we recommend reading our regular Social Media For Business Guide.

Each monthly edition of our guide includes the hottest social media news stories, that will help you to learn more about the many benefits of using social media to help market your online business.

Check out our latest social media news items below.

26 Tips to Enhance Your Social Media Profiles

– socialmediaexaminer.com

SocialBookmarkingButtons2When did you last revisit your social profile on Twitter or Facebook? Do you want to maximize the impact of your social networking efforts? Basic housekeeping tasks are necessary for maintaining complete and engaging profiles. In this article, you’ll find 26 tips, an A-Z guide, with recommendations to help you get the most of your […]

Continue Reading On Social Media Examiner

A Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots.

Continue Reading On Social Media Today – The world’s best thinkers on social media

FacebookAre you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from […]

Continue Reading On Social Media Examiner

Getonfast Facebook ProfileWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Embedded Posts: Facebook’s Embedded Posts “make it possible for people to bring the most compelling, timely […]

Continue Reading On Social Media Examiner

why question in metal typeAs more and more brands jump on the social networks there is no shortage of tweets to read, Instagram photos to view, videos to watch and blog posts to learn from. But if you can’t answer the question of WHY, then it’s all for nothing, my friends. Give your audience a reason to care that you exist.

Continue Reading On Social Media Today – The world’s best thinkers on social media

Is networking a big part of your job or business? Have you participated in or considered starting a discussion group? The good news is LinkedIn, Facebook and Google+ all offer options. In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both […]

Continue Reading On Social Media Examiner

Getonfast LinkedIn ProfileWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces Sponsored Updates: LinkedIn is expanding its “content ecosystem with the launch of Sponsored Updates.” This allows companies […]

Continue Reading On Social Media Examiner

Jonathan Wichmann, Maersk Line head of social media, asks, “How do you measure being the most influential in this industry? If I would have asked management two years ago what they would have paid to attain that position, they wouldn’t have believed it could be done.” This is how it was done.

Continue Reading On Social Media Today – The world’s best thinkers on social media

Internet-security

 

All your online speed and efficiency can come at a stiff price if your website, financial information, social media accounts, business or customer data fall victim to cyber thieves or troublemakers. Here are 10 tips from the cyber security experts at the Federal Communications Commission.

Continue Reading On Social Media Today – The world’s best thinkers on social media

 

Social media marketing does not stop at simply publishing information; the real goal is to get people involved.  All businesses should aim to get reactions and comments from their audience on the information they publish.

Google is able to monitor how often your content is being shared by other people and view this content sharing process as a massive vote of confidence in your online business.

For more information on How To Use Social Media For Your Business please download a FREE copy of our social media marketing report right now!

Hopefully you will have learned something new from our Social Media For Business Guide. To be sure you do not miss future copies you may wish to sign up to our Blog. We will then notify you when an update has been published.

We would love to receive your feedback, so please feel free to comment and also share this information with your friends and contacts.

Professional Internet Marketing-Peterborough

Check out our regular Online Internet Marketing Digest feature, which showcases this months top digital marketing stories.This regular feature is published every month and is designed to provide you with the latest search engine optimisation and Website Promotion developments that affect your online business.

Your can view this month’s collection of the hottest, hand picked, internet marketing news stories below.

blog-topics
11 Amazing Tools For Generating Blog Topic Ideas is a post by SEO expert Shay Wright. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.A blog has no doubt become an integral part of any successful website these days. If you own a website and haven’t started a blog for it yet, it’s time to start. If you have been hesitant to start a blog (or don’t update your blog regularly) because you just can’t think of any good topics to write about, that’s not a good excuse…

Continue Reading On SEO.com

Online-Content-Collective
SEO.com Online Content Collective, July 22, 2013 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.Have you ever asked someone for a bit of information, which they happily provide, but then remember something else that you probably ought to know? Of course, that will then lead them to think of something else that’s just as important, and then to something else after that…

Continue Reading On SEO.com

Google launched its $35 Chromecast device today that allows users to stream their Chrome tabs and videos to their TVs from virtually every popular platform. In addition, Google is also launching the Google Cast SDK for developers on iOS, Android and Chrome, which will allow them to enable their apps to stream right to their users TVs. The new SDK, which is officially in beta (or “preview,” as Google calls it), will be available later today…

Continue Reading On COPY TEST – Techcrunch

Adwords Management ServiceThe moment that everyone has been waiting for is finally here! Today, Google announced that the new integration of AdWords for the Google Analytics is officially here. Finally, everyone who has been having a hard time trying to integrate their Google Adwords account with their Google Analytics account are in luck. This is because Google is officially offering more effective support in regards to linking the two accounts together…

Continue Reading On ineedhits

Zurker: a Marketing Study

– seochat.com

By Terri Wells
Social networks face an uphill struggle when competing against Facebook. Few networks know this quite as well as Zurker. Now eighteen months old, the site welcomes a growing number of members, but has faced a serious struggle simply to get the word out.
You can read my original piece on Zurker, written in February of last year. Then, the social network was less than two months old, and offered its members a unique proposition: own the network to which you belong…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat

Affordable Keyword Research Service

Most websites fail to achieve high search engine ranking results because of badly chosen keywords. Identifying the correct keyword search terms to use on your website is absolutely crucial to the success of your online business.

There is no point selecting website keywords that have low search volumes

There is no point selecting keywords that have low search volumes as they will attract very few visitors to your website. Equally choosing search terms where there is already a high number of websites competing for those keywords is not a smart move. This will result in your website struggling to achieve a high placement on the search engines, simply because your site is competing with thousands of other websites for the same keywords.

Highly competitive keywords are likely to be used by thousands of different websites. By competing with these already established sites you will almost certainly struggle to achieve decent search engine ranking results. The ideal solution therefore is to identify keywords with reasonable search volumes but with a much lower number of websites competing for those keywords.

Keyword research should be the first step of any search engine optimisation project

Keyword Research is a vitally important aspect of any search engine optimisation campaign and is one of the most important aspects of Website Promotion. Extensive keyword research will help to identify the most relevant search terms used by potential customers and should be the first step of your Search Engine Optimisation Project.

It is worth test driving a number of different keyword research tools

Although the initial idea of keyword research can be daunting there is a wide range of excellent keyword research tools available, that will help you to identify the strongest performing search terms for your website. One of the most popular is the Google Adwords Keyword Research Tool. Currently this can be accessed directly, without the need to have an Adwords account, but Google have recently announced that this will be changing shortly and will only be available to Adwords account holders. It is worth test driving a number of different keyword research tools, as many of them work differently and provide different levels of data.

Most customers are likely to use search terms containing 2 or 3 keywords

Most customers are likely to use search terms containing 2 or 3 keywords when searching for a particular product or service. Therefore websites containing mainly single keywords are unlikely to produce high levels of search traffic. The use of single generic keywords is also more likely to produce a lot of non relevant traffic to a site. For example, if a customer uses the keyword “wine” they may be looking for red or white wine, or even a case of wine!

The more targeted website keyword phrases that can be identified the better, as this will enable the easy creation of keyword rich content which will not only improve search engine rankings but will also increase the number of visitors to your site. Your choice of website keywords needs to reviewed and refreshed as your website develops. For example, new website keywords will need to be identified to promote a new product or service.

For further information on keyword research please check out the following video – Keyword Research Done The Right Way.

Keyword Research should play a significant role in your website promotion and if used correctly will make a significant difference in any online business.

We hope that you have found this article helpful. Please feel free to comment and share this information with your friends and work colleagues.

Professional SEO Services

Image courtesy of www.linksmanagement.com

Since the latest Google Penguin update at the end of May, the internet has been flooded with reports on how this major update has affected the ranking results of thousands of websites.

Whilst, inevitably, many of these stories are about the negative impact this update has had on many websites there are also many positive reports from users that have experienced an actual improvement in their organic Google listings.

Are you a winner or a loser?

It is now around two months since Google’s latest animal update went live and I thought it would be useful to review the current situation and provide some useful SEO tips and advice for those that are still struggling to recover their rankings.

Google Penguin – Wikipedia, the free encyclopedia

1 Naming the algorithm Update; 2 Penguin’s effect on Google search results; 3 The difference between Penguin and previous updates; 4 Google’s Penguin 

Read More……

 

Penguin 2.0 rolled out today – Matt Cutts

May 22, 2013 … This is the fourth Penguin-related launch Google has done, but … May 23, 2013 at 2:36 am ….. Anxiously awaiting the new Penguin 2 update.

Read More……

 

Google’s Penguin 2.0 Algorithm: The Definitive Guide – Search …

Jul 8, 2013 While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here’s a 

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Google Penguin 2.0 Update [REVEALED] Google Penguin Update

Google Penguin 2.0 Update http://zamuraiblogger.com/contact If you were afffected by Google Penguin 2.0 get in contact with us today.

Real Business – Google’s Penguin dents small business profits

Jul 12, 2013 Dubbed Penguin 2.0, this latest Google algorithm update was done with a single goal in mind: to serve up better, more relevant search results 

Read More……

 

SEO Changed Forever: Google Penguin Update and 4 Things to Do …

Jul 1, 2013 Learn about the Google Penguin update for SEO and what your business can do now.

Read More……

 

What Are The Best SEO Techniques After Google Penguin Update?

Jun 20, 2013 The latest Google update had affected many website’s SEO. What are the best SEO techniques to practice right now to boost ranking and 

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Google Penguin 2.0 – Prevention & Recovery Tips

Google penguin update was a scare for many of us in the SEO world. Now that it has been nearly six months since the initial Google Penguin Update.

So, are you a winner or a loser?

If your rankings have suffered over the last few months I hope that you have found this Google Penguin 2 update helpful and that you have found some useful SEO tips that will help you to recover.

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