Why Is Keyword Research Important

Search Engine Keywords

Investing time in researching the right keywords to use for your online business is an extremely important part of the search optimisation process. Choosing the correct, highly targeted search engine keywords, provides the potential to produce significant amounts of traffic to your website, whilst poorly chosen keyword phrases will leave your website with barely any visitors at all.

Many website owners believe that they should automatically know which are the best web keywords to choose for their business. But unless you have a very good understanding of the many different search terms your potential customers maybe using to find your business, you should seriously consider investing some time and effort in a keyword research project.

Spending time on keyword research is vital, in order to identify the most effective web keywords

Spending time on research will enable you to identify the top performing  Search Engine Keywords that your potential customers are using when they search for your products or services. Being able to establish the average monthly search volumes for all of the web keywords relevant to your business and how much competition there is for any given search term is crucial information that will help you to target the best keyword phrases for your business.

Only use search terms that are directly related to your business

The Google Keywords that your potential customers are likely to use when searching for your products or services may not necessarily be the ones you would think of, especially if your business is one that uses a lot of industry jargon. Do not be tempted to use web keywords that do not relate to your business, just to bring in traffic. This style of keyword marketing will always backfire, because the customer traffic that is generated is not interested in the products your are offering.

Conducting a keyword research project will also give you an idea of how much competition there is likely to be for any given keyword phrase. It is important to know how many other websites are targeting the same Google keywords and how many people are searching for them. The most effective web keywords are those that have high monthly search volumes, but the least amount of competition. Compare each keyword’s popularity against the amount of other websites already using it. You should always include the most popular ones but focus on the Google keywords that have less competition.

Using the correct Google keywords will increase traffic to your site

There are many tools available that will help you find the right search engine keywords for your business. Google offers a free research tool and there are many others that provide both free and paid versions. Simply search online for “Keyword Research Tools”.

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Robert Smith

About Robert Smith

Professional internet marketing specialist, with over 10 years experience of helping companies to increase their online brand awareness, improve their search engine ranking results and develop profitable websites.

2 Responses to “Why Is Keyword Research Important”

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