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It has been quite a while since Google updated their Webmaster Guidelines and the recently announced update is long overdue, as the original guidelines did not accurately reflect Google’s current position on certain issues.Â Google have finally got to grips with this and have recently published updated guidelines and best practices for designing and marketing a successful website.
If you are not familiar with these guidelines then I would recommended that you read the complete, updated Webmaster Guidelines, as you will find it a useful resource of information.
The following is the official announcement from Google on the updated guidelines:
“Today we’re happy to announce an updated version of our Webmaster Quality Guidelines. Both our basic quality guidelines and many of our more specific articles like those on links schemes or hidden text) have been reorganized and expanded to provide you with more information about how to create quality websites for both users and Google.
The main message of our quality guidelines hasn’t changed: Focus on the user. However, we’ve added more guidance and examples of behavior that you should avoid in order to keep your site in good standing with Google’s search results”…
Important Google Webmaster Tools SEO Tips
According to Vanessa Fox at Search Engine Land, the main changes deal with updated guidelines for rich snippets and link schemes, as follows:
If the rich snippets markup on a page is spammy, misleading, or otherwise abusive, our algorithms are much more likely to ignore the markup and render a text-only snippet. Keep in mind that, while rich snippets are generated algorithmically, we do reserve the right to take manual action (e.g., disable rich snippets for a specific site) in cases where we see actions that hurt the experience for our users.
Examples and details were added to several of the existing guidelines. For instance, the detail about link schemes had these examples added:
- Text advertisements that pass PageRank
- Links that are inserted into articles with little coherence, for example: most people sleep at night. you can buy cheap blankets at shops. a blanket keeps you warm at night. you can also buy a wholesale heater. It produces more warmth and you can just turn it off in summer when you are going on france vacation.
- Low-quality directory or bookmark site links
- Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472 car insurance
- Widely distributed links in the footers of various sites
- Forum comments with optimized links in the post or signature, for example: Thanks, that’s great info! – Paul pauls pizza san diego pizza best pizza san diego have been updated, the spirit behind them hasn’t changed.
Write great content for your audiences and don’t try to manipulate search engine algorithms….
- Google Webmaster Guidelines Update: Cracking Down on Rich …
- Official Google Webmaster Central Blog: Rich snippets guidelines
- The Must-Know Changes To Google’s Webmaster Guidelines …
You may also be interested in viewing the following short video which provides a basic insight into the topics covered by the Google Webmaster Guidelines. Note that the information contained in this video is prior to the the latest update.
As mentioned above it is extremely important that you understand and respect these Google Webmaster Guidelines as failure to comply may result in your website struggling to achieve high search engine ranking results or even worse being de-indexed from Google’s database! Therefore to protect your website development and Link Building efforts, please review the new guidelines as soon as possible.
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