Affordable Social Media Marketing ServicesTo learn more about how Social Media Marketing can help your online business, please check out the latest edition of our Social Media For Business Guide, which is updated on a monthly basis.

Check out the latest social media marketing news below.

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Lets You Edit Posts After Sharing on Web and Mobile: You now have the option to edit […]

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6 Tips for Finding Prospects on LinkedIn

– socialmediaexaminer.com

LinkedIn-Button-3Are you using LinkedIn to connect with new leads and clients? Do you want to learn about social selling tactics on LinkedIn? Social selling is the use of social media to discover and connect with new leads and new clients. In this article, you’ll discover a 6-step process to find new leads and attract new […]

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Do you have a social media plan? Are you wondering how to build a social media strategy for your business? To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show […]

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The need for businesses and individuals to measure their activity on social media is constantly growing as the industry is becoming more mature. This measurement can be split into two types of data: the much buzzed-about big data as well as the relatively invisible small data.read more

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social-media-audience-pinterest-facebookI recently came across a study by VisionCritical which identified important factors for organizations to consider when trying to understand their social media consumers. The data was focused on their behavior and actions using different social platforms.read more

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Is your business or company struggling to find new customers? Do you know how to build your business network on social media? Before you can sell, you have to create a trusted relationship with your future customer. In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects […]

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Social Booking ServicesWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo […]

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Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.read more

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social-advocacy-politics
Have you ever been told not to use your phone during a speaking gig (usually they think you are checking email, not monitoring the audience)? Have you ever been in an audience that effectively changed the direction of a panel’s discussion using Twitter or other social media channel? read more

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Master paid, earned, and owned social media. Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Workshop, and Boot Camp passes available. Save up to $300 with Super Early Bird rates…Please visit Search Engine Land for the full article.

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If you would like more information on How To Use Social Media Effectively then we would recommend that you request a FREE copy of our social media marketing eBook, today!

If you have found this Social Media For Business Guide helpful, please also feel free to provide your comments below and share this information with your friends and colleagues.

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There are incredible opportunities available for businesses that utilise the power of social media.

Therefore, as a business owner, you need to understand that a large percentage of your customers and prospects are actively using social media. If you have not already done so, now is the time to reach out to them via this highly cost effective marketing channel and start to develop your Social Media Marketing Strategy.

Apart from helping you to develop your brand and establishing a greater awareness of your products and services online, your level of social media activity will also help to improve your search engine ranking results, as Google is now including “social proof” as part of their latest ranking algorithm update.

Using social media to change the way you market online

To help you to understand why it is important for you to develop a successful social media marketing strategy take a look at our Social Media For Business Guide, which includes the latest social media news items affecting your business. This helpful guide is published on a monthly basis and is jam packed with the latest social media stories.

View the hottest, hand picked, social media news items below.

I am a huge fan of Social Media Today and I thought it would be extremely interesting to find out about the growth and development of this great website, so I reached out to co-founder and CEO Robin Fray Carey who awesomely agreed to answer a few questions.

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Blog-2Do you blog? Are you active on social media? Have you integrated your blogging with your social activities? Blogging can help you improve your social media marketing. In this post, you’ll discover four tips to enhance your social media efforts using your business blog. #1: Share Your Blog Posts in Your Social Status Updates Not […]

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An insider’s tour of the 2013 Geneva Motor Show, and what was hot in social media for top automotive brands. How the best exhibitors not only engage the onsite guests, but also used social media to reach hundreds, even thousands of people who never attended the physical event.

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Social-Media-2Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy? Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? In this post, you’ll find 26 tips, an […]

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baby_social_media_todayThe fact is we live in a world where a person’s life can be catalogued via social media from the first ultrasound image to the first step to the first date. Parents are using social media to share their parenting moments without really thinking about the fact that they are also creating an online record of their child’s life as well as their own.

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Gets A New Look: Pinterest has added “a few new things to the close-up view of pins […]

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With all that has changed in the face of the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain.

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Twitter Best Practices for Brands

– feeds.feedburner.com/

Twitter could be the best way ever for a brand listen to and react to its customers. But sadly some brands and their social media strategy approach are missing opportunities. Real data on the best time to tweet and what to measure can be found in this infographic.
maximizing-your-tweets-infographic

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Getonfast Social BookmarksSocial media marketing enables you to promote your most valuable content via social media channels that hold the power to make your content more visible online. If most of your customers and prospects are spending a lot of time in social media land, it is vitally important that your business should have a presence there too.

In order to be effective in the new internetmarketing age, now is the time to seriously consider how to develop an effective Social Media Marketing Strategy.

Lack of social proof will affect your search engine ranking results

Google has also made major changes to their ranking algorithms and now place far more importance on measuring your social media marketing activity.
Providing Google with this Social Proof is now essential in order to improve your search engine ranking results.

If you are interested in learn more about how social media marketing can help you to develop your website our new Social Media For Business Guide will help you to demystify the benefits of using social media to market your online business. This useful guide will be updated on a regular basis.

The following is our hand picked selection of the latest social media news stories.

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The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media platform clamoring for attention. The demands on…Please visit Search Engine Land for the full article.

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Google-NewsWelcome to our weekly edition of what’s hot in social media news.To help you stay up to date with social media, here are some of the news items that caught our attention.What’s New This Week? Google+ Rolls Out Communities: With this new feature, you can create public or private membership communities with discussion threads and integration with other Google+ features such as Hangouts. With Google+ Communities there’s now a gathering place for your passions…

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An overview of major citation neighborhoods for local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites as well as tips on how you can best take advantage of each and rank better.

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receptionist
No matter which networks your brand prefers, here are a few regular activities and processes that will help your company, and your customers, get the most out of customer service on social media.

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Pinterest has given businesses the ability to create business-specific accounts.Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers.Pinterest should be an important part of your B2B or B2C social media marketing strategy.This article will show you what you need to know to set up a Pinterest Business account.Differences Between Personal and Business Accounts. Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of…

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My Social Media Predictions for 2013

– feeds.feedburner.com/

As we end 2012, we can all agree that social media and it’s implications are here to stay. As the Internet matures, social media is playing a bigger and more far-reaching role than ever before. Here’s where I think it will go in 2013.

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Social Media has once again proven that it is a fundamental business objective for companies who want to increase their brand exposure. In the food industry this is no different. A recent survey from Forrester Research discovered that over ninety percent of food industry executives agree that social media has completely changed the way consumers interact with their brand.

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How to Split Test Your Twitter Marketing

– socialmediaexaminer.com

Getonfast Twitter Social Profile
Would you like to improve your Twitter marketing?Are you testing to see what gives you the best results? Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate. However, implementing split tests on your website alone is short-sighted!  In fact, you can harness the power of split testing to generate valuable information about your target audience and their overall engagement with your brand on social media websites…

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There are incredible opportunities available for businesses that utilise the power of social media.

Therefore, as a business owner, you need to understand that a large percentage of your customers and prospects are actively using social media. If you have not already done so, now is the time to reach out to them via this highly cost effective marketing channel and start to develop your Social Media Marketing strategy.

Apart from helping you to develop your brand and establishing a greater awareness of your products and services online, your level of social media activity will also help to improve your search engine ranking results, as Google is now including “social proof” as part of their latest ranking algorithm update.

Using social media to change the way you market online

To help you to understand why it is important for you to develop a successful social media marketing strategy we are launching our Social Media For Business Guide, which includes the latest social media news items affecting your business. This helpful guide will be updated on a regular basis and will jam packed with the latest social media stories.

View the hottest, hand picked, social media news items below.

GavellThe week that was in social media law: Google’s $22.5 million settlement with the FTC over its misuse of data from Apple’s Safari users, the social media line between teacher as educator and teacher as individual, and the recent Facebook privacy data use policy change that gives the social network essentially unlimited use of your data, as it sees fit.

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Whilst many of us still use social media for commercial purposes, there are growing signs that social science is taking off in a big way, none more so than in predicting and mitigating the spread of infection.

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If you are interested in learning more about how Facebook can help you to market your business, the please check out this great video on Facebook marketing strategies for small business.

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The online business world can no longer dismiss or avoid the social media force gaining momentum each day.

Online businesses are stumbling over one another trying to figure out the social media code. It is a simple fact that many will give up before they ever fully understand the dynamics at play.

Using social media marketing to increase your sales!

However the savvy business owner will also recognise that, if used correctly, social media marketing can help to develop a brand, increase website traffic and ultimately, increase sales!

We recognise that many website owners are struggling to get to grips with developing an effective Social Media Marketing Strategy, which is why we have decided to introduce a new regular feature on our blog, the Social Media For Business Guide.

Each edition of our guide will include the latest social media news stories that will help you to learn more about the many benefits of using social media to help market your online business.

Check out our latest social media news items below.

By emphasising a campaign orientated approach, it creates a mindset that social media is another advertising platform. The campaign approach is understandable in advertising because you generally only have a budget to do a few campaigns a year.

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Getonfast Facebook Social ProfileJust ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The conversion measurement tool is a welcome and much-anticipated addition to their social advertising suite.

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Social Media Morning Report

– feeds.feedburner.com/

Facebook might make you crazy, Firefox goes social, Twitter takes on Instagram, and more.

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Welcome to our weekly edition of what’s hot in social media news.To help you stay up to date with social media, here are some of the news items that caught our attention.What’s New This Week? Pinterest Rolls Out Business Accounts: Pinterest now offers a set of free tools and resources for businesses. There are new terms of service for businesses. To set up your Pinterest business account, go here…

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­Google AnalyticsDo you have a grip on your social traffic? Measuring your social media impact can be overwhelming. A tried-and-true favorite social media measurement tool is Google Analytics. Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics. Here’s how to measure your social media traffic using Google Analytics. Identify where your social traffic comes from, Google Analytics can help you understand the user’social networks and their physical location…

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The online reputation can be a very superficial as it depends on something as subjective as our tendency to prejudice (positive or negative).

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Do you struggle to create and promote videos? Are you wondering how to make videos that go viral? To learn about the creative process of coming up with video ideas and making them happen, I interview Mark Malkoff for this episode of the Social Media Marketing podcast. More about this show. The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing…

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While many individuals (both customers and business owners) are familiar with the far-reaching arms of social media, Voice over Internet Protocol (VoIP) is a great system for improving your customer service handling, communications between employees, and saving money on your overall business expenses.

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MKTG_eblast_10172012bWhen you consider contemporary customer service, social media has become the star of the show. With brands directly connected to their fans through Facebook and Twitter, a new company + consumer relationship has truly taken off. It’s time to take your social media to new heights and deliver digital service to your consumer that is out of this world.

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Social media has changed the way news is gathered and reported. In this video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.

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Check out this helpful video explaining what is Google Plus for Business and why is it important for your Google Map location?

 

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We have been aware that engaging with social media can influence your search engine ranking results for quite some time now. Google have made various statements about how they are increasingly monitoring social media, culminating in the announcement of their new +1 social feature.

So, now it is official, what are the best ways to capitalise on using social media, to improve your search engine rankings?

1. Develop Your Social Media Profiles

A large percentage of social media sites will allow you to create a profile about you and your company, including a link back your website. Developing your social media profiles on Twitter, Facebook, Linkedin and many more social media websites offer great link building opportunities and will also help to create a greater awareness of your products and services.

2. Leverage Your Content

Creating quality content will attract other websites to link to you naturally. Engaging with social media enables you to attract these type of links more easily and it is the many distribution possibilities offered by social media, that makes it such an important part of your SEO strategy.

There are many different ways to leverage your content for social media; some of the primary methods are as follows:

  • Issue regular new blog posts containing high quality content
  • Promote your new content on Twitter on a regular basis
  • Establish a Facebook business page and post your content on your wall
  • Create a Linkedin account and add regular new content
  • Promote your content via various social bookmarking accounts

3. Engage In Online Conversations

Social Media as the name suggests is all about being social. By participating in online conversations you will develop valuable social signals that will help to improve your search engine rankings.

Examples of some of the ways that you can get involved in online conversations are as follows:

  • Retweet news you read on Twitter and add in your opinion
  • Get involved in an industry discussion on Linkedin
  • Comment on issues and provide advice on relevant industry forums
  • Comment on relevant blog posts
  • Share information via a relevant Facebook business page

It is important to remember that when engaging in online conversations you should remain professional, knowledgeable and authentic at all times.

There are many other ways to use social media, that will help to boost your SEO efforts and ultimately your search engine rankings on Google and other major search engines.

If you found this Social Media post helpful, why not download our FREE Social Media Marketing Report, right now!

As ever, please feel free to comment on this post