How Does SEO Work?

If you are struggling to achieve high search engine ranking results on Google and the other major search engines it is highly likely that your website has never been correctly optimised for the keywords that you wish to target.

This video explains the key factors that you need to get right in order to rank highly on Google and offers a great introduction into the benefits of search engine optimisation.

So, if you have ever wondered exactly how does SEO work then check out this useful SEO video right now!

For further information please visit our Search Engine Optimisation page. You may also wish to visit our SEO Analysis Report page and download our FREE report that will rate how well optimised your site currently is.

If you found this video helpful please feel free to share via your social media profiles.

Is Google Trying to Kill SEO?

SEO Agency

 

Although this very interesting article does seem to suggest that Google is attempting to kill SEO, I doubt if this is the end of Search Engine Optimisation as we know it!

There are a number of tried and proven SEO processes that are absolutely essential to achieving high search engine ranking results for your website and it would be difficult to imagine how these could be replaced by Google with alternative metrics that would enable them to determine the best websites to rank at the top of their search engine results page.

Read on and let me know what you think.

Is Googe Trying to Kill SEO? – Entrepreneur

Tue, 21 Jun 2016 14:22:18 GMT

Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giant’s motion to dismiss a case that could redefine how businesses engage in search engine optimization.

Google claims the plaintiff, e-ventures Worldwide LLC, engaged in “search engine manipulation” in order to cause its websites to be ranked higher in Google’s search results, stating that doing so was “bad behavior” that had to be deterred. Consequently, Google summarily de-indexed hundreds of the plaintiff’s websites without review or redress. The de-indexing was not based on algorithmic rules or webmaster guidelines, but rather, subjectively applied based on an anonymous tip from an unnamed third party.

The larger question here is chilling to virtually any small business which seeks a higher ranking, since Google’s own definition of search engine manipulation is vague and unpredictable. According to a brief filed by e-ventures’ attorney Alexis Arena at Flaster Greenberg PC, “Under Google’s definition, any website owner that attempts to cause its website to rank higher, in any manner, could be guilty of ‘pure spam’ and blocked from Google’s search results, without explanation or redress.”

What Is Search Engine Optimization / SEO

“It seemed as though I was personally targeted by Google,” said Jeev Trika, CEO of e-ventures Worldwide. “I would purchase a brand new domain and post nothing more than ‘bye bye world’ and within minutes, Google would de-index that domain too. So, Google’s argument that it was removing websites because they were violating Google webmaster guidelines falls flat. It was not about the website content, it was about targeting the website owner. The fact that Google targets people like this is not something that is consistent with their published policies, or what they tell the public.”

The brief notes that “search engine manipulation” includes anything done to a website to make it more visible on Google — and therefore virtually any business using generally accepted SEO Tactics (or any marketing tactics, for that matter) could be accused of manipulation, giving Google an excuse to de-list a website arbitrarily and outside of its algorithmic process, or as in the case of e-ventures Worldwide, de-index all of a website owner’s properties summarily. Should Google prevail, commonly used tactics such as title tags, incorporating keywords in headlines, incorporating legitimate backlinks, or even writing a daily blog would all be suspect. The outcome of this case could dramatically affect how virtually every business in the world does its online marketing.

Google is claiming First Amendment rights, stating that it is a publisher and free to publish or not publish anything it sees fit. How Google defines publishing is a bit of a stretch — they do publish a constantly evolving list of algorithmically-ranked links to websites, but that is by no means the same as operating as a media outlet which exercises editorial discretion. By journalistic definition, a SERP isn’t the same thing as an article — it’s just a mechanically ranked database. Google’s entire case however, rests on a First Amendment argument.

There is an important distinction being brought out in this case that goes far beyond the rights of e-ventures Worldwide, and calls into question the very nature of SEO and digital marketing. In previous cases, the courts have found that Google does indeed have First Amendment protection, but in those cases, the questions related to the rankings of a website, rather than deletion of websites simply because they were affiliated with a person or a company. Previous cases have held that, for example, if someone claims they should be ranked higher in the SERP than Google shows, Google prevails on First Amendment principles. “But, if Google bans 366 websites from all search results because they are affiliated with a particular person or company, then that is a very different thing than anything the courts have addressed previously,” said Alexis Arena, e-ventures Worldwide’s attorney.

SEO for startups in under 10 minutes

 

Google did not offer a response to our request for a comment, but they did provide a copy of their most recent June 1 legal filing, which attempted to reinforce their First Amendment claims and argue again for dismissal, again reinforcing its opinion that search engine results are “editorial opinions” and therefore qualify for First Amendment protection.

“Before Google refined their algorithm, getting on the first page of search results often could be achieved with tactics like keyword stuffing and artificial linking schemes, but those days are gone,” said Jeev Trika, CEO of e-ventures Worldwide. “Because of changes to Google’s algorithms, Internet entrepreneurs and Web publishers like myself now go the extra mile to provide websites and articles that are relevant, useful, and written to journalistic standards, and that has made the virtual world a better place.”

But, says Trika, Google has overstepped its bounds in invoking First Amendment rights to arbitrarily quash websites without review, on the basis of an unsubstantiated third party anonymous tip, and outside the realm of the Google algorithm. “Google’s actions deny businesses the basic right to market themselves in the digital economy,” said Trika. “Google in reality controls the market for Internet advertising, and must be held to a higher standard.”

Trika suggests “Google is not drawing a distinction between generally accepted search engine optimization techniques — such as simply creating and publishing outstanding articles and useful information — and what they refer to as search engine ‘manipulation.’ SEO is simply engaging in an ever-changing array of tactics to gain recognition — something businesses have done long before the Internet existed. By Google’s own definition of ‘manipulation,’ any company using header tags or incorporating keywords into headlines could be subject to arbitrary de-indexing.”

“Google’s business model isn’t, at the end of the day, providing a free search engine or publishing data, it’s selling advertisements,” said Trika. “The free search engine is merely a vehicle for doing so. Google has an economic reason to deny legitimate Web publishers who are promoting SEO placement in the SERPs so that they can sell more advertisements, but that type of anti-competitive action should not be protected by the First Amendment.”

Ever since the first advertisement appeared in the very first newspaper, companies have attempted to use marketing, advertising and public relations tactics to bring more attention to themselves. SEO is merely one more tool in this time-honored commercial tradition. The outcome of this case may well have a lasting effect on how companies move their marketing initiatives into the digital world.

Please feel free to comment on this important SEO News Article.

The Top Three KPIs for Measuring SEO Performance in 2016

SEO has changed dramatically over the past few years, and measuring success through key performance indicators isn’t as straightforward as it used to be. Not long ago, rankings and organic traffic were the primary indicators of SEO success. While rankings are still a good barometer of what’s happening with a site’s search visibility, they certainly don’t tell the whole story anymore….

Read More About This Highly Informative Article Here

Optimising your website for your targeted keywords is a vital part of the online marketing process. Check out the following for more useful SEO tips.

Messy Tags Are Destroying Your Blog
I hate to sound like your mom, but guys and gals, you need to clean up your tags on your blog. Here’s what I mean, you can combine all these tags into …
Read More…

RankBrain Explained, and How It Affects Marketing
Search Engine Optimization, or SEO, is the overall term employed for the act of getting your pages recognized by search engines and placed at or …
Read More…

Win A Free SEO Voucher Worth £75

To celebrate the launch of our new website we are giving away a free SEO voucher worth £75.

So, enter our competition right now and you could win our SEO package, designed to boost your website’s search engine ranking results.

Check out the details below and good luck!

Getonfast is an internet marketing and SEO specialist based in Sleaford, Lincolnshire. Our services our offered to local companies in Sleaford, Lincoln, Nottingham, Leicester, Peterborough, Cambridge and across the UK.

Getonfast SEO Services

Achieving a high search engine ranking result for your website is crucial because search engines deliver the majority of traffic for websites that are ranked on the first few pages of the search results for any given keyword.

The following tips will help to improve the online visibility of your site.

Identify your target market

The first step for effective SEO is to determine your target market. This step is crucial and one that is often overlooked by website owners. Your target market will ultimately determine the relevant keywords you should use to optimise your website. Once you know exactly who you are targeting it will become much easier to identify the best performing search terms for your website.

Select the top performing keywords for your website

The second step is to carefully select the keywords you will use to optimise each page of your website. There are plenty of Keyword Research Tools out there that can help you to choose the best keywords for your site. Investing time in keyword research will help you to identify how many people are searching, using a search term that relates to the products or services you are offering on your website. This will help you to decide which search phrases are best suited for your SEO project. Make sure the keywords that you choose are ones that your target market will be searching for as well as ones that receive a good amount of search traffic and have moderate to low competition.

Ensure that the content of your website contains your targeted keywords

Step three is to take what you have learned about your audience and the keywords you have selected and use this information to correctly optimise your web pages. The most important aspect of the optimisation process is your website’s content. Make sure that you use a unique search term a few times each web page. However each keyword must be relevant to the topic of a specific page. It is also important to ensure that your content is readable and engaging and suitable for both search engines and your website visitors.

Write unique meta tags for each web page

Step four relates to the optimisation of your website’s meta tags. You should add the relevant keywords to your Title and Description tags. Try to use complete sentences and copy that is engaging and makes sense, not just a list of keywords. It is also important to use unique keywords that are specific to the page that the tag describes. Don’t use the same descriptions and keywords for every page, as search engines and visitors will think every page is the same. See our article on How To Write A Killer Title Tag for further information.

Use targeted keywords in your H1, H2 and Image Alt tags

Step five is to use your targeted keyword phrases in your alt image tags, H1 and H2 headings, and as links to other pages in your site or external websites.

Investing time to optimise your website is a major part of the online marketing process and if done correctly will make a significant difference to your search engine ranking results.

To discover and control how search engines rate your website we recommend using our FREE Website Analysis Report Tool.

Free Website Analysis Report

How To Make A Successful Website

Video: How To Build A Successful Website

Everyone wants to have a successful website that is ranked highly on Google and the other major search engines. However, many website owners do not understand how to effectively structure their sites, to ensure online success. If you wish to achieve high search engine ranking results then your website must have all the right ingredients.

Website Accessibility

The search engine spiders must be able to crawl your web pages in order to index them. If the search engines cannot access your web pages then they will be unable to include your content in their database and your site will be ignored.

It is important that your web server does not return any error codes when the search engines visit your web pages. If your server returns an error code it is unlikely that the search engines will be able to index your site.

In addition, make sure that the HTML code of your web pages does not contain any errors that may prevent search engines from indexing your website.

The content of your web pages must make sense to search engines. Do not rely heavily on images, videos or Flash to present the main content of your web pages, as search engines have great difficulty in understanding this type of material.

Site and information architecture

Affordable Business Website Design ServicesYour website should have good site architecture to make sure that it is not just a collection of random web pages. The pages of your website should be related and they should show search engines that your site is relevant to a specific topic.

This is very important because most major search engines use latent semantic indexing in their ranking algorithms and are able to understand a wide range of different keywords that are associated with a particular topic. Using a broad range of associated (LSI) keywords within your content will help to improve the search results for your primary targeted keywords.

Your site should also have good navigation architecture so that both search engines and human visitors know where they are within your site, on any page of your site.

Choosing the best keywords

Investing time in keyword research and choosing the best performing search terms for your website is one of the most important parts of the Search Engine Optimisation process. Selecting the right keywords will determine whether or not your SEO strategy will be successful.

From an SEO perspective it is best to focus on 2 or 3 word keyword phrases. One word keywords are less likely to convert to a sale and they are also much more competitive.

Web Page Content

Websites that only offer articles and affiliate links, that can be found on dozens of other sites, will have a hard time achieving high search engine rankings.

It is extremely important that you produce high quality and unique content for your website. If you are an expert in a specialist field, write as much as possible about that particular topic. Creating a broad range of interesting articles will help you to establish your online brand as an authority in your chosen field. You will also be building a valuable resource of information that your clients will be keen visit on a regular basis.

Link popularity

Developing the Link Popularity of your website is still an important part of the SEO process. It is impossible to achieve high rankings on the major search engines without having a good supply of high quality one way links, pointing to your website. Only build links from web pages that are relevant to your product or service. The more relevant the link page, the more valuable the link will be in helping to improve your search engine rankings.

We hope that you have this article on How To Make a Successful Website both helpful and informative.

Please help to spread the word and share this information with your friends and colleagues.

What Is Search Engine Optimisation?

Video: SEO for startups in under 10 minutes.

In simple terms, search engine optimisation or SEO is about making changes to the content of your web pages, to ensure that they are made as search engine friendly as possible. There are many individual elements of each web page that can be changed in order to improve the overall optimsation of your site.

To make your search engine optimisation project work for you, you need to consider adding unique, high quality content, on a regular basis. Including high quality material on your website is the very top recommendation that will help to improve your search engine ranking results. Also genuinely interesting content will be valued by your visitors and customers and can have a real impact on your website’s appeal and integrity.

Search Engine Optimisation is a task that you need to do on a regular basis

Search engine optimisation is not a seasonal chore or a set it and forget it task. You need to keep SEO in mind continuously, and commit a little time every day to tweaking your content for improved search engine positions. Whenever you add brand new material to your website you need to make sure that it is correctly optimised for your targeted keywords.

Did you know that Google has more than 150 different ranking factors that they utilise, to evaluate if your website deserves being on the top of their search lists? It is therefore important that you attempt to discover as many of these as possible and utilise them to your benefit.

Affordable SEO  Packages

When optimising your site for search engines, it is essential that you only make one or two modifications at a time. If you make too many changes at the same time you will find it difficult to identify which modification impacted favourably or detrimentally on your ranking results. It is also possible to make both good and bad changes, which cancel each other out, puzzling you even further.

Remember that you do not have to make use of every SEO technique in the book for your website to achieve high rankings. Many website owners fall into the trap of filling their websites with every kind of SEO tactic, without actually considering if it fits with their website or if they even have to include any more optimisation. Google is able to detect over optimised websites and your position in their search results will be penalised if they detect over optimisation of your web pages.

Help to improve your SEO results by choosing the right keywords

Choosing the best performing keywords for your website is vitally important. Consider utilising the Google AdWords Keyword Planner Tool to enhance the efficiency of your targeted keywords, from an SEO perspective. By utilising this tool you can search for specific keywords or enter a certain URL to identify the best keywords for your SEO project. Choosing the most efficient keywords will help to improve your search engine ranking results and boost your sales. SEO Reseller Plan

When aiming to enhance the optimisation of your internet site, always remember to label your images correctly, as these count in the search engine results. Make certain to use image names that your customers may be using to search for your product or service. When selling a specific item, make certain to include relevant keywords for that item in the image name. This will increase the chance that your images may get listed in the Google image search engine results.

Developing the link popularity of your website is still a very important part of the Search Engine Optimisation Process. However, structuring your anchor text correctly is also extremely important. Having all of your links using the same or similar anchor text will not appear natural to Google or any of the other major search engines. If the search engines detect an unnatural link building profile, they will simply ignore your links and all of your hard work and effort will have been a waste of time! It is therefore vital that you to mix up your anchor text by including the URL of your website and the brand name of your business, rather than simply focussing on the keyword that you are promoting.

You should also consider using Google Analytics to track and gather information about your website visitors habits. This will offer huge quantities of extremely helpful information about the traffic on your website. You will have the ability to see where the viewers of your website have actually originated from, exactly how long they are remaining on your website and exactly what it is that they are doing on your website. We hope that you have found this “what is search engine optimisation” article interesting and informative. Please feel free to share this post with your friends and colleagues.

How To Improve Your SEO Results

Getonfast Web Marketing Services

SEO (Search Engine Optimisation) is the process of fine tuning your website in order to improve your search engine ranking results on Google and other major search engines.

By utilising various SEO techniques you can help search engines to identify which keywords are relevant to your site, and improve the position of your free listings, when those keywords are entered by a potential customer, searching for the products or services that your provide.

It’s a good idea to have at least the Home Page of your website professionally optimised and ideally all of your main product pages should be optimised for a range of unique keyword phrases.

So, how exactly can you improve your SEO results?

Finding the best performing keywords that are relevant to your business, requires careful Keyword Research. Your chosen keywords should have a reasonable level of search volume on the major search engines. However, you should also try and avoid using really competitive keywords with high search volumes, as these will be more difficult to rank for.

How do I choose good keywords?

Choosing the right keywords for your site is crucial. You should ask several questions including:

  • What is the average monthly search volume for any given keyword?
  • How many websites compete for those keywords?
  • What is the profile and link popularity of your competition?
  • Is the existing link popularity of your website powerful enough to compete on popular keywords?

Where do I position the keywords I wish to target?

The places where you can use keywords to best effect are as follows:

  • Within your domain name
  • Within the Title Tag of each page
  • Within your other Meta Tags
  • Page headings and section headings using H1, H2, H3 tags
  • Within the primary body text of each page
  • Images using Image tags (ALT tags)

It is important to recognise that only plain text “typed” words can be understood by search engines. Words that are included within a picture or image won’t be readable to them. Flash animation and video also falls into this category; while being fine for humans to view, search engines won’t see any text within.

What is Keyword Density and why is it important?

Your keyword density is a measure of how many times a keyword is used on a specific page of your website. If it’s too low you may not be found against that keyword, and if it’s too high you may be penalised for “spamming”.

Keyword density is expressed as a percentage of the keyword based on calculating the total number of all words present on the page. For each keyword or key phrase you use, you should aim for a density of around 4%.

Are there any SEO Tips that could offer a short-cut to high listings?

Absolutely not! In the old days the use of certain “SEO tricks” may have helped a site’s search engine ranking results.

Some of the tricks were simple – using irrelevant keywords to draw in extra traffic, excessive repetition of keywords, white keywords on a white background and so on – while others were more sophisticated.

Search engines have been around long enough now to learn about these tricks and using them may get you banned at any time, particularly on leading search engines such as Google.

Search Engine Optimisation (SEO) is a complex topic and it can take several months to establish if the changes you have made to your website have helped to improve your SEO results. It is therefore important that you try to get it right first time!

To discover and control how search engines rate your website please request your FREE Web Site Analysis Report, right now!

We hope that you have found this article explaining how to improve your SEO results useful and informative. Please feel free to comment and share this information with your friends and colleagues.

Free Website Analysis Report

The are many websites that now offer to produce a free website analysis report for your site. They offer this service to companies that want to improve their online presence. The benefits of using a Free Website Analysis Report are varied and this makes them a very important part of the internet marketing process. The quality of these reports and the information provided by the various companies offering this service will vary considerably. Some of these reports are likely to be very basic and others may even provide the wrong information. It is therefore essential that you select a website health check company that has a proven track record in the latest search engine optimisation techniques, in order to obtain reliable information that will provide the best results.

The main benefits of using a free website analysis report include the following:

One of the main benefits is to help you to improve your sites search engine ranking results. For a website to be ranked highly in the major search engines, such as Google, more than a hundred individual ranking factors are considered. A comprehensive website audit report will help you determine which areas of your website meet the required guidelines and in which areas you need to make improvements. This information is extremely helpful to you as it will enable you to easily identify those areas of your site that need improving, to get your site ranked highly.

A comprehensive website audit report should also help you to improve customer conversions, once you start receiving regular traffic to your site. This is different from helping you to achieve high rankings in Google. Here you are told about the various ways that you could make your website more user friendly. Users always want a site that they can navigate through easily without having a lot of hurdles. This type of report will tell which areas your website has failed and may even provide recommendations that will help you to find a solution to that problem. If you are unable to make the changes the report recommends, an internet marketing specialist will be able to do it for you, for a small fee.

A website has to be marketed effectively online for it to be successful. A reliable website audit report should also provide you with online marketing strategies that can make your internet business more successful. These strategies will differ from one business to another and so the report will only give you the internet marketing strategies that are most suited to your business. You are also told which online marketing techniques will work against you, so you are able to avoid them. The report should also teach you on the various ways to make your website more search engine friendly.

Using social media to improve your search engine ranking results

Social Media Marketing is now a very important part of the internet marketing process. A good website audit report will provide you with detailed information on how your social networking is crucial to the success of your businesses. They will also provide you with details of your back linking and whether you need to improve on it. Social networking and back linking are very crucial in ensuring that you make the most out of the resources that are your disposal. These two elements have become some of the leading factors in the ranking of websites. A free website analysis report that shows you what aspects you need to improve with regards to these two elements will be very beneficial to you.

We hope that you have found this internet marketing article interesting and useful.

Please feel free to comment and share this information with your friends and colleagues.

Internet Maarketing Kings Lynn

If you are searching for the latest internet marketing news or want to read this weeks hot stories from the online marketing world, then our regular Online Internet Marketing Digest feature is for you.

Each month we bring you a round up of the most important topics that will help you to develop a successful online business.

The folowing is a selection of our hand picked, top Website Promotion and SEO stories for May.

Best Google Jokes

– seochat.combest-google-jokes-01a_zps758f504f

I make a lot of jokes about Bing, I have to admit it. The gist is that it is a wannabe search engine that will never make it as the number one choice. Unfair? Probably, but I would argue that 1) I don’t care, and 2) It is still the truth. Besides, it is not like Bing will ever see this…it couldn’t find it! See what I did there?
But it is really only right of me to give Google the same shots…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat »

The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.

Continue Reading On Search Engine Watch – Latest »

Over the various updates Facebook has moved from a simple communication tool to something much larger, allowing users to have more control over their accounts. This includes their friends feed, which only shows a certain number of posts from friends that you can specify. All of this is worked out using EdgeRank, a site-specific algorithm that filters through posts to decide whether or not they are important enough to match the specifications you have given each user or page…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat »

Why-your-business-should-be-on-foursquare-now
Why Your Business Should Be On Foursquare Now! is a post by SEO expert Darin Berntson. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.This is not your parents Foursquare.
Remember the days playing this in school? Foursquare means business now!
Nor is this another rendition of Kick-The-Can!
This, ladies and gentlemen, is one of my favorite SoLoMo (Social Local Mobile) apps out there, and as a business it should be one of yours too! Let me ask you something…
Do you have a local business that thrives on needing new walk-in customers, and a business that values, more than life itself, repeat customers?
If you answered yes, and you better have, Foursquare is an application that you should deploy and use to help market your business immediately…

Continue Reading On SEO.com Blog »

At the Webby Awards this week, Steve Wilhite, father of the Graphics Interchange Format, used his five-word acceptance speech to end a popular debate: It’s pronounced “JIF,” not “GIF.” Unsurprisingly, this outraged many Internet users.
SEE ALSO: More Sunday ComicsIn this comic, our friends Nitrozac and Snaggy at The Joy of Tech illustrate a different position — that neither is wrong, exactly…

Continue Reading On Mashable! »

Google Analytics LogoGoogle has recently released a new analytics tool to help businesses know just how customers decide to purchase from their website and how long that takes.
What Google has released is called the Customer Journey to Online Purchase and this new interactive tool is revolutionary in how it collects customer habits to better help you serve your business and customer needs.
The tool describes in great detail how customers interact online…

Continue Reading On ineedhits »

Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users.

Continue Reading On Search Engine Watch – Latest »

google-street-view-the-simpsons-1369101470-600x337

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Bathroom Signs: Source: Google+ Bike To Work Day At Google Germany:…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine »