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Achieving a high search engine ranking result for your website is crucial because search engines deliver the majority of traffic for websites that are ranked on the first few pages of the search results for any given keyword.

The following tips will help to improve the online visibility of your site.

Identify your target market

The first step for effective SEO is to determine your target market. This step is crucial and one that is often overlooked by website owners. Your target market will ultimately determine the relevant keywords you should use to optimise your website. Once you know exactly who you are targeting it will become much easier to identify the best performing search terms for your website.

Select the top performing keywords for your website

The second step is to carefully select the keywords you will use to optimise each page of your website. There are plenty of Keyword Research Tools out there that can help you to choose the best keywords for your site. Investing time in keyword research will help you to identify how many people are searching, using a search term that relates to the products or services you are offering on your website. This will help you to decide which search phrases are best suited for your SEO project. Make sure the keywords that you choose are ones that your target market will be searching for as well as ones that receive a good amount of search traffic and have moderate to low competition.

Ensure that the content of your website contains your targeted keywords

Step three is to take what you have learned about your audience and the keywords you have selected and use this information to correctly optimise your web pages. The most important aspect of the optimisation process is your website’s content. Make sure that you use a unique search term a few times each web page. However each keyword must be relevant to the topic of a specific page. It is also important to ensure that your content is readable and engaging and suitable for both search engines and your website visitors.

Write unique meta tags for each web page

Step four relates to the optimisation of your website’s meta tags. You should add the relevant keywords to your Title and Description tags. Try to use complete sentences and copy that is engaging and makes sense, not just a list of keywords. It is also important to use unique keywords that are specific to the page that the tag describes. Don’t use the same descriptions and keywords for every page, as search engines and visitors will think every page is the same. See our article on How To Write A Killer Title Tag for further information.

Use targeted keywords in your H1, H2 and Image Alt tags

Step five is to use your targeted keyword phrases in your alt image tags, H1 and H2 headings, and as links to other pages in your site or external websites.

Investing time to optimise your website is a major part of the online marketing process and if done correctly will make a significant difference to your search engine ranking results.

To discover and control how search engines rate your website we recommend using our FREE Website Analysis Report Tool.

Free Website Analysis Report

Video: SEO for startups in under 10 minutes.

In simple terms, search engine optimisation or SEO is about making changes to the content of your web pages, to ensure that they are made as search engine friendly as possible. There are many individual elements of each web page that can be changed in order to improve the overall optimsation of your site.

To make your search engine optimisation project work for you, you need to consider adding unique, high quality content, on a regular basis. Including high quality material on your website is the very top recommendation that will help to improve your search engine ranking results. Also genuinely interesting content will be valued by your visitors and customers and can have a real impact on your website’s appeal and integrity.

Search Engine Optimisation is a task that you need to do on a regular basis

Search engine optimisation is not a seasonal chore or a set it and forget it task. You need to keep SEO in mind continuously, and commit a little time every day to tweaking your content for improved search engine positions. Whenever you add brand new material to your website you need to make sure that it is correctly optimised for your targeted keywords.

Did you know that Google has more than 150 different ranking factors that they utilise, to evaluate if your website deserves being on the top of their search lists? It is therefore important that you attempt to discover as many of these as possible and utilise them to your benefit.

Affordable SEO  Packages

When optimising your site for search engines, it is essential that you only make one or two modifications at a time. If you make too many changes at the same time you will find it difficult to identify which modification impacted favourably or detrimentally on your ranking results. It is also possible to make both good and bad changes, which cancel each other out, puzzling you even further.

Remember that you do not have to make use of every SEO technique in the book for your website to achieve high rankings. Many website owners fall into the trap of filling their websites with every kind of SEO tactic, without actually considering if it fits with their website or if they even have to include any more optimisation. Google is able to detect over optimised websites and your position in their search results will be penalised if they detect over optimisation of your web pages.

Help to improve your SEO results by choosing the right keywords

Choosing the best performing keywords for your website is vitally important. Consider utilising the Google AdWords Keyword Planner Tool to enhance the efficiency of your targeted keywords, from an SEO perspective. By utilising this tool you can search for specific keywords or enter a certain URL to identify the best keywords for your SEO project. Choosing the most efficient keywords will help to improve your search engine ranking results and boost your sales. SEO Reseller Plan

When aiming to enhance the optimisation of your internet site, always remember to label your images correctly, as these count in the search engine results. Make certain to use image names that your customers may be using to search for your product or service. When selling a specific item, make certain to include relevant keywords for that item in the image name. This will increase the chance that your images may get listed in the Google image search engine results.

Developing the link popularity of your website is still a very important part of the Search Engine Optimisation Process. However, structuring your anchor text correctly is also extremely important. Having all of your links using the same or similar anchor text will not appear natural to Google or any of the other major search engines. If the search engines detect an unnatural link building profile, they will simply ignore your links and all of your hard work and effort will have been a waste of time! It is therefore vital that you to mix up your anchor text by including the URL of your website and the brand name of your business, rather than simply focussing on the keyword that you are promoting.

You should also consider using Google Analytics to track and gather information about your website visitors habits. This will offer huge quantities of extremely helpful information about the traffic on your website. You will have the ability to see where the viewers of your website have actually originated from, exactly how long they are remaining on your website and exactly what it is that they are doing on your website. We hope that you have found this “what is search engine optimisation” article interesting and informative. Please feel free to share this post with your friends and colleagues.

Professional Internet Marketing-Peterborough

Check out our regular Online Internet Marketing Digest feature, which showcases this months top digital marketing stories.This regular feature is published every month and is designed to provide you with the latest search engine optimisation and Website Promotion developments that affect your online business.

Your can view this month’s collection of the hottest, hand picked, internet marketing news stories below.

blog-topics
11 Amazing Tools For Generating Blog Topic Ideas is a post by SEO expert Shay Wright. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.A blog has no doubt become an integral part of any successful website these days. If you own a website and haven’t started a blog for it yet, it’s time to start. If you have been hesitant to start a blog (or don’t update your blog regularly) because you just can’t think of any good topics to write about, that’s not a good excuse…

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Online-Content-Collective
SEO.com Online Content Collective, July 22, 2013 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.Have you ever asked someone for a bit of information, which they happily provide, but then remember something else that you probably ought to know? Of course, that will then lead them to think of something else that’s just as important, and then to something else after that…

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Google launched its $35 Chromecast device today that allows users to stream their Chrome tabs and videos to their TVs from virtually every popular platform. In addition, Google is also launching the Google Cast SDK for developers on iOS, Android and Chrome, which will allow them to enable their apps to stream right to their users TVs. The new SDK, which is officially in beta (or “preview,” as Google calls it), will be available later today…

Continue Reading On COPY TEST – Techcrunch

Adwords Management ServiceThe moment that everyone has been waiting for is finally here! Today, Google announced that the new integration of AdWords for the Google Analytics is officially here. Finally, everyone who has been having a hard time trying to integrate their Google Adwords account with their Google Analytics account are in luck. This is because Google is officially offering more effective support in regards to linking the two accounts together…

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Zurker: a Marketing Study

– seochat.com

By Terri Wells
Social networks face an uphill struggle when competing against Facebook. Few networks know this quite as well as Zurker. Now eighteen months old, the site welcomes a growing number of members, but has faced a serious struggle simply to get the word out.
You can read my original piece on Zurker, written in February of last year. Then, the social network was less than two months old, and offered its members a unique proposition: own the network to which you belong…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat

Internet Video Marketing Services-Wisbech

Check out our Online Internet Marketing Digest which showcases this months top web marketing stories.This regular feature is published every month and is designed to provide you with the most up to date Web Marketing Information, all in one place.

Your can view this months collection of the hottest, hand picked, internet marketing news stories below.

How to Turn Your Failed Tests into Winners!

– searchenginewatch.com/

Business-Executives-Running-A-Race
Change can by terrifying. But great testing results can sometimes be a result of a series of bad or “failed” tests. Embrace test failures as a necessary part of the process. Only then will you have the courage to try, try again, and succeed.

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Recently, I was asked to run an estimate of traffic opportunity for a multinational sports franchise in which I modeled their current global traffic against brand visibility growth opportunities. However, I also identified that to make the estimate relevant, I needed to quantify the traffic more…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

Google-PenguinAt the recent SXSW event, Matt Cutts, the head of Google’s search spam team, announced that Google’s Penguin algorithm updates would undergo some major changes in 2013. So take this as your official warning!
Cutts claimed that the Penguin algorithm update in 2013 is going to be so large that it is likely to be the most talked about algorithm update that Google makes all year. In fact, Cutts says that the search quality team has been working very diligently on this update which is going to be extremely significant to Google…

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Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you’re a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

bing-2013-logo-featured-300x142Bing has announced support for HTML5 pushState as a way to implement AJAX on a site in a way that enables Bing to crawl and index the URLs and content. As Google has supported this implementation since early 2012, site owners finally have an AJAX option that can be crawled and indexed by both major…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

Free Mobile Phone Web Design Report
T-Mobile is finally getting the iPhone 5— the last major carrier to do so.
The company announced during a press event in New York City on Tuesday the iPhone 5 is finally coming to T-Mobile, for a $99.99 down payment and $20 for each month (for 24 months). Although it will be available without a contract, customers can subscribe to its LTE network.
Meanwhile, the iPhone 4 can be purchased for a down payment of $14…

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Google-NewsGoogle’s Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best results.

Continue Reading On Search Engine Watch – Latest

Getonfast YouTube ChannelMany people wouldn’t think there is a link between SEO and videos on your website. In fact, the two are very much related. Especially with the popularity of YouTube, video is more important than ever in getting your message across. Search engine crawlers see multimedia elements on a webpage as more diverse, as opposed to just text, so this helps to boost your SEO efforts. Of course, the video description, tags, and title all need to keep your site’s SEO in mind, too…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat

Getonfast-Wisbech

If you are searching for up to date online marketing information, then you have come to the right place.

Our regular Internet Marketing Digest contains the top news stories from the Search Engine Optimisation and website promotion world

Check out our selection of the most interesting news items below.

IllumiRoom Turns Your Entire Living Room Into a TV ScreenOur TV sets are getting bigger and bigger and with ever greater resolutions. But what if the screen isn’t enough anymore though? That’s the idea behind Microsoft’s latest idea, a technology that turns the room around your TV into an extension of it.
IllumiRoom uses a Kinect sensor and a projector “to blur the lines between on-screen content and the environment we live in allowing us to combine our virtual and physical worlds,” as Microsoft puts it the project’s official site…

Continue Reading On Mashable! »

This is perhaps the biggest search news to break so far in 2013! Google’s main rival in Russian, Yandex, has built a secret search engine for Facebook.
Yandex is Russia’s biggest search engine and has lent its support Facebook by producing a voice-activated visual search engine codenamed Wonder. According to TechCrunch, Wonder is a mobile app that allows people to ask what businesses friends have visited and what content they’ve consumed…

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Developing a good hypothesis should always be informed by some degree of knowledge, irrespective of any certainty around what the outcome may be. Here is how you can create a hypothesis for your ad copy test and components to quickly improve it.

Continue Reading On Search Engine Watch – Latest »

The phrase Big Data is everywhere. Not a day passes without the release of another report that describes the extent to which Big Data is influencing how we do business. But, what exactly is Big Data? What does Big Data mean in the context of digital marketing? How can we be more effective search…Please visit Search Engine Land for the full article.

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SEOButtonTransparentWhether you call yourself an SEO, SEM, inbound marketer, online marketing specialist, or any one of a number of terms, your ultimate goal is the same: increasing sales or conversions for your clients. To do this, you need to bring a host of skill sets to bear. Sometimes, the skills of a historian come in handy.This thought crossed my mind after reading Mike Fleming’s excellent post for Search Engine Guide on the various professional an inbound marketer must, er, employ…

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he Ten Commandments Of Pinterest is a post by SEO expert Hilary Biggart. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.Pinterest is escalating. If it isn’t part of your business internet marketing strategy, you could be falling behind. Don’t believe me? Here are some interesting statistics that make the case for Pinterest being a valuable asset for your internet marketing strategy: How about brand awareness? Pinterest users have increased 145% since January …

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After the whole Insta-gate incident where we saw a lot of back and forth about whether Facebook-owned, popular photo sharing app Instagram was losing users, today a report has come out that claims user attrition at an even bigger target: Facebook itself.
According to an article in the Guardian, the social network lost some 600,000 users in December in the UK, the sixth-biggest market for Facebook by subscribers…

If you are interested in learning how to avoid a range of common website mistakes, download a FREE copy of our Fatal Website Mistakes Report right now!

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If you are an online business owner searching for up to date information on how to improve your search engine rankings, then our regular Friday Internet Marketing Digest is exactly what your need.

Each week we will bring you the latest search engine optimisation and Web Marketing News, to keep you informed on the latest trends and topics that may affect your website.

Check out this weeks hand picked selection below.

google-penguin-webspam-sheriffOther than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google’s Penguin updates have much, much more going on below the surface.

Continue Reading On searchenginewatch.com

google-to-offer-music-and-movies-to-google-tv-owners-in-europe-7318d0b985
Google will start offering Google Play music and movies to Google TV owners in the UK, Germany and France starting November 13, the company has announced.
Google previously announced the service will also be available in Canada and Australia on that date as well, but that hasn’t happened. Google has apologized for that announcement, adding it’s bringing Google Play to more countries “all the time…

Continue Reading On mashable.com

Getonfast Facebook Business PageSocial media juggernaut Facebook has begun to test an exciting new service that will allow local, small businesses to offer free Wi-Fi to followers after checking in with the social network.
During this test, Facebook will supply the wireless routers to be used for the endeavor, though the businesses themselves will provide the Internet access. When Facebook users check into a particular location on Facebook, they will get a redirect to Facebook’s main business page, allowing them to continue to browse the Internet for no additional charges…

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SEO Tips From Industry Experts: An Infographic And Ebook is a post by SEO expert iGoByDoc. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
Recently, our friends at Hubspot reached out to me and asked if we would like to be a part of a new ebook they were putting together called SEO Tips From Industry Experts and of course I said absolutely, we would love to!
Our topic to cover was Mastering On-Page SEO and for this we had our VP of Client Services, Greg Shuey provide the content…

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Google-NewsIn a recently active Google Webmaster Help forum thread, Google’s Trends Analyst John Mueller warned webmasters that it will take more than a single tweak made to their website to have any positive impact on their Google ranking.
Google’s notoriously tough search engine algorithm forces users to keep finding different ways to optimize their websites in the hope of snagging that prized top ranking…

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Priceline is a public company that owns several other travel brands, including Booking.com, Agoda.com, Cheaptickets.com, Rentalcars.com and a few other travel sites. You can now add leading travel search engine Kayak.com to that list. Priceline announced that it was buying the travel site for $1.8…Please visit Search Engine Land for the full article.

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Google-Adwords

Anyone who works in interactive advertising can testify to the tedium that often accompanies even the seemingly-simplest of campaign changes. That’s the problem Google is trying to address in its latest AdWords feature bulk editing. The feature is being rolled out in a few accounts…Please visit Search Engine Land for the full article.

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Many websites fail to achieve high positions in the search engine ranking results due to poorly optimised web pages.

By following our Free Search Engine Optimisation Tips you can help search engines to decide which keywords are relevant to your website, and improve your rankings when those keywords are entered by a potential customer.

Free search engine optimisation tips

The following free search engine optimisation tips will help you to improve your search engine ranking results:

Choosing the correct keywords, that have high search volumes, is crucial. We see so many websites that have fallen into the trap of using keywords that have extremely low search volumes, due to lack of Keyword Research. There is no point in achieving a high listing on Google or any of the other major search engines, for a keyword that nobody is searching for. These types of keywords will produce zero traffic for your site.

Make sure that you choose the right keywords. Invest time in keyword research in order to identify the best performing keywords for your website, based on search volume and the number of websites competing for a specific keyword. The strongest performing keywords are those with a high search volume and low competition.

Identify your top performing keyword and make sure this is used in your Title Meta Tag. Use a maximum of 10 words in this tag. Most search engines will use this as the title for your listings.

Write a Description Meta Tag that is enticing and informative to search engine users. Make sure that your primary keyword is included in your description. Most search engines will use this description for your listings in their ranking results.

Do not use more than 25 to 35 keywords in your Keywords Meta Tag. Keywords must be separated by commas, without any spaces.

Make sure the main body text of each web page contains your targeted keywords. It is important to ensure that the keyword density for each word is between 3% to 5% of the overall keywords used on each page. If it is higher than this, you may be penalised by the search engines. There are many online tools that will allow you to check the keyword density of your web pages.

Do not try and fool search engines by using tricks such as excessive use of keywords or white text on a white back ground, in an attempt to hide keywords. Search engines have been around long enough to be aware of these tricks and using them may get your website banned.

Ensure that Image Alt Tags are used to optimise your images and that the text contains your targeted keywords.

Search engines are only capable of recognising static text on a web page, therefore excessive use of graphics, animated Flash files or images should be avoided.

You may also find this search engine optimisation video for startups, produced by Google Webmaster Help, of interest.

If you found this free search engine optimisation tips blog post of interest, why not subscribe to our Blog by RSS Feed or Email and receive FREE Professional SEO Tips, direct to your inbox.

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