If you are struggling to achieve high search engine ranking results on Google and the other major search engines it is highly likely that your website has never been correctly optimised for the keywords that you wish to target.

This video explains the key factors that you need to get right in order to rank highly on Google and offers a great introduction into the benefits of search engine optimisation.

So, if you have ever wondered exactly how does SEO work then check out this useful SEO video right now!

For further information please visit our Search Engine Optimisation page. You may also wish to visit our SEO Analysis Report page and download our FREE report that will rate how well optimised your site currently is.

If you found this video helpful please feel free to share via your social media profiles.

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Although this very interesting article does seem to suggest that Google is attempting to kill SEO, I doubt if this is the end of Search Engine Optimisation as we know it!

There are a number of tried and proven SEO processes that are absolutely essential to achieving high search engine ranking results for your website and it would be difficult to imagine how these could be replaced by Google with alternative metrics that would enable them to determine the best websites to rank at the top of their search engine results page.

Read on and let me know what you think.

Is Googe Trying to Kill SEO? – Entrepreneur

Tue, 21 Jun 2016 14:22:18 GMT

Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giant’s motion to dismiss a case that could redefine how businesses engage in search engine optimization.

Google claims the plaintiff, e-ventures Worldwide LLC, engaged in “search engine manipulation” in order to cause its websites to be ranked higher in Google’s search results, stating that doing so was “bad behavior” that had to be deterred. Consequently, Google summarily de-indexed hundreds of the plaintiff’s websites without review or redress. The de-indexing was not based on algorithmic rules or webmaster guidelines, but rather, subjectively applied based on an anonymous tip from an unnamed third party.

The larger question here is chilling to virtually any small business which seeks a higher ranking, since Google’s own definition of search engine manipulation is vague and unpredictable. According to a brief filed by e-ventures’ attorney Alexis Arena at Flaster Greenberg PC, “Under Google’s definition, any website owner that attempts to cause its website to rank higher, in any manner, could be guilty of ‘pure spam’ and blocked from Google’s search results, without explanation or redress.”

What Is Search Engine Optimization / SEO

“It seemed as though I was personally targeted by Google,” said Jeev Trika, CEO of e-ventures Worldwide. “I would purchase a brand new domain and post nothing more than ‘bye bye world’ and within minutes, Google would de-index that domain too. So, Google’s argument that it was removing websites because they were violating Google webmaster guidelines falls flat. It was not about the website content, it was about targeting the website owner. The fact that Google targets people like this is not something that is consistent with their published policies, or what they tell the public.”

The brief notes that “search engine manipulation” includes anything done to a website to make it more visible on Google — and therefore virtually any business using generally accepted SEO Tactics (or any marketing tactics, for that matter) could be accused of manipulation, giving Google an excuse to de-list a website arbitrarily and outside of its algorithmic process, or as in the case of e-ventures Worldwide, de-index all of a website owner’s properties summarily. Should Google prevail, commonly used tactics such as title tags, incorporating keywords in headlines, incorporating legitimate backlinks, or even writing a daily blog would all be suspect. The outcome of this case could dramatically affect how virtually every business in the world does its online marketing.

Google is claiming First Amendment rights, stating that it is a publisher and free to publish or not publish anything it sees fit. How Google defines publishing is a bit of a stretch — they do publish a constantly evolving list of algorithmically-ranked links to websites, but that is by no means the same as operating as a media outlet which exercises editorial discretion. By journalistic definition, a SERP isn’t the same thing as an article — it’s just a mechanically ranked database. Google’s entire case however, rests on a First Amendment argument.

There is an important distinction being brought out in this case that goes far beyond the rights of e-ventures Worldwide, and calls into question the very nature of SEO and digital marketing. In previous cases, the courts have found that Google does indeed have First Amendment protection, but in those cases, the questions related to the rankings of a website, rather than deletion of websites simply because they were affiliated with a person or a company. Previous cases have held that, for example, if someone claims they should be ranked higher in the SERP than Google shows, Google prevails on First Amendment principles. “But, if Google bans 366 websites from all search results because they are affiliated with a particular person or company, then that is a very different thing than anything the courts have addressed previously,” said Alexis Arena, e-ventures Worldwide’s attorney.

SEO for startups in under 10 minutes

 

Google did not offer a response to our request for a comment, but they did provide a copy of their most recent June 1 legal filing, which attempted to reinforce their First Amendment claims and argue again for dismissal, again reinforcing its opinion that search engine results are “editorial opinions” and therefore qualify for First Amendment protection.

“Before Google refined their algorithm, getting on the first page of search results often could be achieved with tactics like keyword stuffing and artificial linking schemes, but those days are gone,” said Jeev Trika, CEO of e-ventures Worldwide. “Because of changes to Google’s algorithms, Internet entrepreneurs and Web publishers like myself now go the extra mile to provide websites and articles that are relevant, useful, and written to journalistic standards, and that has made the virtual world a better place.”

But, says Trika, Google has overstepped its bounds in invoking First Amendment rights to arbitrarily quash websites without review, on the basis of an unsubstantiated third party anonymous tip, and outside the realm of the Google algorithm. “Google’s actions deny businesses the basic right to market themselves in the digital economy,” said Trika. “Google in reality controls the market for Internet advertising, and must be held to a higher standard.”

Trika suggests “Google is not drawing a distinction between generally accepted search engine optimization techniques — such as simply creating and publishing outstanding articles and useful information — and what they refer to as search engine ‘manipulation.’ SEO is simply engaging in an ever-changing array of tactics to gain recognition — something businesses have done long before the Internet existed. By Google’s own definition of ‘manipulation,’ any company using header tags or incorporating keywords into headlines could be subject to arbitrary de-indexing.”

“Google’s business model isn’t, at the end of the day, providing a free search engine or publishing data, it’s selling advertisements,” said Trika. “The free search engine is merely a vehicle for doing so. Google has an economic reason to deny legitimate Web publishers who are promoting SEO placement in the SERPs so that they can sell more advertisements, but that type of anti-competitive action should not be protected by the First Amendment.”

Ever since the first advertisement appeared in the very first newspaper, companies have attempted to use marketing, advertising and public relations tactics to bring more attention to themselves. SEO is merely one more tool in this time-honored commercial tradition. The outcome of this case may well have a lasting effect on how companies move their marketing initiatives into the digital world.

Please feel free to comment on this important SEO News Article.

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Achieving a high search engine ranking result for your website is crucial because search engines deliver the majority of traffic for websites that are ranked on the first few pages of the search results for any given keyword.

The following tips will help to improve the online visibility of your site.

Identify your target market

The first step for effective SEO is to determine your target market. This step is crucial and one that is often overlooked by website owners. Your target market will ultimately determine the relevant keywords you should use to optimise your website. Once you know exactly who you are targeting it will become much easier to identify the best performing search terms for your website.

Select the top performing keywords for your website

The second step is to carefully select the keywords you will use to optimise each page of your website. There are plenty of Keyword Research Tools out there that can help you to choose the best keywords for your site. Investing time in keyword research will help you to identify how many people are searching, using a search term that relates to the products or services you are offering on your website. This will help you to decide which search phrases are best suited for your SEO project. Make sure the keywords that you choose are ones that your target market will be searching for as well as ones that receive a good amount of search traffic and have moderate to low competition.

Ensure that the content of your website contains your targeted keywords

Step three is to take what you have learned about your audience and the keywords you have selected and use this information to correctly optimise your web pages. The most important aspect of the optimisation process is your website’s content. Make sure that you use a unique search term a few times each web page. However each keyword must be relevant to the topic of a specific page. It is also important to ensure that your content is readable and engaging and suitable for both search engines and your website visitors.

Write unique meta tags for each web page

Step four relates to the optimisation of your website’s meta tags. You should add the relevant keywords to your Title and Description tags. Try to use complete sentences and copy that is engaging and makes sense, not just a list of keywords. It is also important to use unique keywords that are specific to the page that the tag describes. Don’t use the same descriptions and keywords for every page, as search engines and visitors will think every page is the same. See our article on How To Write A Killer Title Tag for further information.

Use targeted keywords in your H1, H2 and Image Alt tags

Step five is to use your targeted keyword phrases in your alt image tags, H1 and H2 headings, and as links to other pages in your site or external websites.

Investing time to optimise your website is a major part of the online marketing process and if done correctly will make a significant difference to your search engine ranking results.

To discover and control how search engines rate your website we recommend using our FREE Website Analysis Report Tool.

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Video: SEO for startups in under 10 minutes.

In simple terms, search engine optimisation or SEO is about making changes to the content of your web pages, to ensure that they are made as search engine friendly as possible. There are many individual elements of each web page that can be changed in order to improve the overall optimsation of your site.

To make your search engine optimisation project work for you, you need to consider adding unique, high quality content, on a regular basis. Including high quality material on your website is the very top recommendation that will help to improve your search engine ranking results. Also genuinely interesting content will be valued by your visitors and customers and can have a real impact on your website’s appeal and integrity.

Search Engine Optimisation is a task that you need to do on a regular basis

Search engine optimisation is not a seasonal chore or a set it and forget it task. You need to keep SEO in mind continuously, and commit a little time every day to tweaking your content for improved search engine positions. Whenever you add brand new material to your website you need to make sure that it is correctly optimised for your targeted keywords.

Did you know that Google has more than 150 different ranking factors that they utilise, to evaluate if your website deserves being on the top of their search lists? It is therefore important that you attempt to discover as many of these as possible and utilise them to your benefit.

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When optimising your site for search engines, it is essential that you only make one or two modifications at a time. If you make too many changes at the same time you will find it difficult to identify which modification impacted favourably or detrimentally on your ranking results. It is also possible to make both good and bad changes, which cancel each other out, puzzling you even further.

Remember that you do not have to make use of every SEO technique in the book for your website to achieve high rankings. Many website owners fall into the trap of filling their websites with every kind of SEO tactic, without actually considering if it fits with their website or if they even have to include any more optimisation. Google is able to detect over optimised websites and your position in their search results will be penalised if they detect over optimisation of your web pages.

Help to improve your SEO results by choosing the right keywords

Choosing the best performing keywords for your website is vitally important. Consider utilising the Google AdWords Keyword Planner Tool to enhance the efficiency of your targeted keywords, from an SEO perspective. By utilising this tool you can search for specific keywords or enter a certain URL to identify the best keywords for your SEO project. Choosing the most efficient keywords will help to improve your search engine ranking results and boost your sales. SEO Reseller Plan

When aiming to enhance the optimisation of your internet site, always remember to label your images correctly, as these count in the search engine results. Make certain to use image names that your customers may be using to search for your product or service. When selling a specific item, make certain to include relevant keywords for that item in the image name. This will increase the chance that your images may get listed in the Google image search engine results.

Developing the link popularity of your website is still a very important part of the Search Engine Optimisation Process. However, structuring your anchor text correctly is also extremely important. Having all of your links using the same or similar anchor text will not appear natural to Google or any of the other major search engines. If the search engines detect an unnatural link building profile, they will simply ignore your links and all of your hard work and effort will have been a waste of time! It is therefore vital that you to mix up your anchor text by including the URL of your website and the brand name of your business, rather than simply focussing on the keyword that you are promoting.

You should also consider using Google Analytics to track and gather information about your website visitors habits. This will offer huge quantities of extremely helpful information about the traffic on your website. You will have the ability to see where the viewers of your website have actually originated from, exactly how long they are remaining on your website and exactly what it is that they are doing on your website. We hope that you have found this “what is search engine optimisation” article interesting and informative. Please feel free to share this post with your friends and colleagues.

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SEO (Search Engine Optimisation) is the process of fine tuning your website in order to improve your search engine ranking results on Google and other major search engines.

By utilising various SEO techniques you can help search engines to identify which keywords are relevant to your site, and improve the position of your free listings, when those keywords are entered by a potential customer, searching for the products or services that your provide.

It’s a good idea to have at least the Home Page of your website professionally optimised and ideally all of your main product pages should be optimised for a range of unique keyword phrases.

So, how exactly can you improve your SEO results?

Finding the best performing keywords that are relevant to your business, requires careful Keyword Research. Your chosen keywords should have a reasonable level of search volume on the major search engines. However, you should also try and avoid using really competitive keywords with high search volumes, as these will be more difficult to rank for.

How do I choose good keywords?

Choosing the right keywords for your site is crucial. You should ask several questions including:

  • What is the average monthly search volume for any given keyword?
  • How many websites compete for those keywords?
  • What is the profile and link popularity of your competition?
  • Is the existing link popularity of your website powerful enough to compete on popular keywords?

Where do I position the keywords I wish to target?

The places where you can use keywords to best effect are as follows:

  • Within your domain name
  • Within the Title Tag of each page
  • Within your other Meta Tags
  • Page headings and section headings using H1, H2, H3 tags
  • Within the primary body text of each page
  • Images using Image tags (ALT tags)

It is important to recognise that only plain text “typed” words can be understood by search engines. Words that are included within a picture or image won’t be readable to them. Flash animation and video also falls into this category; while being fine for humans to view, search engines won’t see any text within.

What is Keyword Density and why is it important?

Your keyword density is a measure of how many times a keyword is used on a specific page of your website. If it’s too low you may not be found against that keyword, and if it’s too high you may be penalised for “spamming”.

Keyword density is expressed as a percentage of the keyword based on calculating the total number of all words present on the page. For each keyword or key phrase you use, you should aim for a density of around 4%.

Are there any SEO Tips that could offer a short-cut to high listings?

Absolutely not! In the old days the use of certain “SEO tricks” may have helped a site’s search engine ranking results.

Some of the tricks were simple – using irrelevant keywords to draw in extra traffic, excessive repetition of keywords, white keywords on a white background and so on – while others were more sophisticated.

Search engines have been around long enough now to learn about these tricks and using them may get you banned at any time, particularly on leading search engines such as Google.

Search Engine Optimisation (SEO) is a complex topic and it can take several months to establish if the changes you have made to your website have helped to improve your SEO results. It is therefore important that you try to get it right first time!

To discover and control how search engines rate your website please request your FREE Web Site Analysis Report, right now!

We hope that you have found this article explaining how to improve your SEO results useful and informative. Please feel free to comment and share this information with your friends and colleagues.

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Check out our Online Internet Marketing Digest which showcases this months top web marketing stories.This regular feature is published every month and is designed to provide you with the most up to date Web Marketing Information, all in one place.

Your can view this months collection of the hottest, hand picked, internet marketing news stories below.

How to Turn Your Failed Tests into Winners!

– searchenginewatch.com/

Business-Executives-Running-A-Race
Change can by terrifying. But great testing results can sometimes be a result of a series of bad or “failed” tests. Embrace test failures as a necessary part of the process. Only then will you have the courage to try, try again, and succeed.

Continue Reading On Search Engine Watch – Latest

Recently, I was asked to run an estimate of traffic opportunity for a multinational sports franchise in which I modeled their current global traffic against brand visibility growth opportunities. However, I also identified that to make the estimate relevant, I needed to quantify the traffic more…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

Google-PenguinAt the recent SXSW event, Matt Cutts, the head of Google’s search spam team, announced that Google’s Penguin algorithm updates would undergo some major changes in 2013. So take this as your official warning!
Cutts claimed that the Penguin algorithm update in 2013 is going to be so large that it is likely to be the most talked about algorithm update that Google makes all year. In fact, Cutts says that the search quality team has been working very diligently on this update which is going to be extremely significant to Google…

Continue Reading On ineedhits

Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you’re a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

bing-2013-logo-featured-300x142Bing has announced support for HTML5 pushState as a way to implement AJAX on a site in a way that enables Bing to crawl and index the URLs and content. As Google has supported this implementation since early 2012, site owners finally have an AJAX option that can be crawled and indexed by both major…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

Free Mobile Phone Web Design Report
T-Mobile is finally getting the iPhone 5— the last major carrier to do so.
The company announced during a press event in New York City on Tuesday the iPhone 5 is finally coming to T-Mobile, for a $99.99 down payment and $20 for each month (for 24 months). Although it will be available without a contract, customers can subscribe to its LTE network.
Meanwhile, the iPhone 4 can be purchased for a down payment of $14…

Continue Reading On Mashable!

Google-NewsGoogle’s Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best results.

Continue Reading On Search Engine Watch – Latest

Getonfast YouTube ChannelMany people wouldn’t think there is a link between SEO and videos on your website. In fact, the two are very much related. Especially with the popularity of YouTube, video is more important than ever in getting your message across. Search engine crawlers see multimedia elements on a webpage as more diverse, as opposed to just text, so this helps to boost your SEO efforts. Of course, the video description, tags, and title all need to keep your site’s SEO in mind, too…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat

Internet Marketing Peterborough

If you are an online business owner searching for up to date information on how to improve your search engine rankings, then our regular Friday Internet Marketing Digest is exactly what your need.

Each week we will bring you the latest search engine optimisation and Web Marketing News, to keep you informed on the latest trends and topics that may affect your website.

Check out this weeks hand picked selection below.

google-penguin-webspam-sheriffOther than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google’s Penguin updates have much, much more going on below the surface.

Continue Reading On searchenginewatch.com

google-to-offer-music-and-movies-to-google-tv-owners-in-europe-7318d0b985
Google will start offering Google Play music and movies to Google TV owners in the UK, Germany and France starting November 13, the company has announced.
Google previously announced the service will also be available in Canada and Australia on that date as well, but that hasn’t happened. Google has apologized for that announcement, adding it’s bringing Google Play to more countries “all the time…

Continue Reading On mashable.com

Getonfast Facebook Business PageSocial media juggernaut Facebook has begun to test an exciting new service that will allow local, small businesses to offer free Wi-Fi to followers after checking in with the social network.
During this test, Facebook will supply the wireless routers to be used for the endeavor, though the businesses themselves will provide the Internet access. When Facebook users check into a particular location on Facebook, they will get a redirect to Facebook’s main business page, allowing them to continue to browse the Internet for no additional charges…

Continue Reading On ineedhits.com

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SEO Tips From Industry Experts: An Infographic And Ebook is a post by SEO expert iGoByDoc. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
Recently, our friends at Hubspot reached out to me and asked if we would like to be a part of a new ebook they were putting together called SEO Tips From Industry Experts and of course I said absolutely, we would love to!
Our topic to cover was Mastering On-Page SEO and for this we had our VP of Client Services, Greg Shuey provide the content…

Continue Reading On feedburner.com

Google-NewsIn a recently active Google Webmaster Help forum thread, Google’s Trends Analyst John Mueller warned webmasters that it will take more than a single tweak made to their website to have any positive impact on their Google ranking.
Google’s notoriously tough search engine algorithm forces users to keep finding different ways to optimize their websites in the hope of snagging that prized top ranking…

Continue Reading On ineedhits.com

Priceline is a public company that owns several other travel brands, including Booking.com, Agoda.com, Cheaptickets.com, Rentalcars.com and a few other travel sites. You can now add leading travel search engine Kayak.com to that list. Priceline announced that it was buying the travel site for $1.8…Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com

Google-Adwords

Anyone who works in interactive advertising can testify to the tedium that often accompanies even the seemingly-simplest of campaign changes. That’s the problem Google is trying to address in its latest AdWords feature bulk editing. The feature is being rolled out in a few accounts…Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com

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Many websites fail to achieve high positions in the search engine ranking results due to poorly optimised web pages.

By following our Free Search Engine Optimisation Tips you can help search engines to decide which keywords are relevant to your website, and improve your rankings when those keywords are entered by a potential customer.

Free search engine optimisation tips

The following free search engine optimisation tips will help you to improve your search engine ranking results:

Choosing the correct keywords, that have high search volumes, is crucial. We see so many websites that have fallen into the trap of using keywords that have extremely low search volumes, due to lack of Keyword Research. There is no point in achieving a high listing on Google or any of the other major search engines, for a keyword that nobody is searching for. These types of keywords will produce zero traffic for your site.

Make sure that you choose the right keywords. Invest time in keyword research in order to identify the best performing keywords for your website, based on search volume and the number of websites competing for a specific keyword. The strongest performing keywords are those with a high search volume and low competition.

Identify your top performing keyword and make sure this is used in your Title Meta Tag. Use a maximum of 10 words in this tag. Most search engines will use this as the title for your listings.

Write a Description Meta Tag that is enticing and informative to search engine users. Make sure that your primary keyword is included in your description. Most search engines will use this description for your listings in their ranking results.

Do not use more than 25 to 35 keywords in your Keywords Meta Tag. Keywords must be separated by commas, without any spaces.

Make sure the main body text of each web page contains your targeted keywords. It is important to ensure that the keyword density for each word is between 3% to 5% of the overall keywords used on each page. If it is higher than this, you may be penalised by the search engines. There are many online tools that will allow you to check the keyword density of your web pages.

Do not try and fool search engines by using tricks such as excessive use of keywords or white text on a white back ground, in an attempt to hide keywords. Search engines have been around long enough to be aware of these tricks and using them may get your website banned.

Ensure that Image Alt Tags are used to optimise your images and that the text contains your targeted keywords.

Search engines are only capable of recognising static text on a web page, therefore excessive use of graphics, animated Flash files or images should be avoided.

You may also find this search engine optimisation video for startups, produced by Google Webmaster Help, of interest.

If you found this free search engine optimisation tips blog post of interest, why not subscribe to our Blog by RSS Feed or Email and receive FREE Professional SEO Tips, direct to your inbox.

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