Has your website been banned from Google’s search engine results or penalised in some way?
Learn how to submit a best practice “Google Reconsideration Request”.
If you are responsible for developing or maintaining a website, it is important that you familiarise yourself with the Google Webmaster Guidelines.
In particular you should pay close attention to their “Quality Guidelines” which detail some of the illicit practices that may lead to your site being removed entirely from the Google search engine results or otherwise penalised.
According to these guidleines the following practices will almost certainly result in your website being penalised by Google:
- Avoid hidden text or hidden links.
- Do not use cloaking or sneaky redirects.
- Do not send automated queries to Google.
- Do not load pages with irrelevant keywords.
- Do not create multiple pages, subdomains or domains with substantially duplicate content.
- Do not create pages with malicious behaviour, such as phishing or installing viruses, trojans or other badware.
- Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programmes with little or no original content.
- If your site participates in an affiliate programme, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
Although the above cover the most common forms of deceptive or manipulative behaviour, this is not a comprehensive list. Google states that they may respond negatively to other misleading practices not listed here, such as, tricking users by registering misspellings of well-known websites. It is not safe to assume that just because a specific deceptive technique has not been mentioned on this page, Google approves of it.
If your website is judged to be in violation of the editorial guidelines and has been removed from the Google index or penalised in some way, you will need to fix the violation issues and then submit a “Reconsideration Request”, to ask Google to reinstate or stop penalising your site.
What is a “Google Reconsideration Request”?
The following official Google video, featuring Rachel Searles and Brian White, from Google’s Search Quality Team, explains the process and provides tips on how to create a good, best practice “Reconsideration Request”.
The main tip from the video is that you should check the Google Webmaster Guidelines, before submitting your “Reconsideration Request”, if you are unsure why you have been penalised.
Rachel also mentions that you should include in your request all the changes that you have made to fix the problem, rather than just telling them that your site now follows the guidelines.
Brian states that you should not try and fool Google by submitting misleading information. This will not help your case, as your request will be reviewed by actual humans and if the information you provide is incorrect they will simply disregard your request for reconsideration.
If you are having issues with Google penalising your site, then I would recommend watching this video.
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