meta-tags

Ensuring that each page of your website contains unique, well crafted and search engine friendly Meta Tags, is a vitally important part of the Web Page Optimisation process.

Obviously, in my job, I review many websites each day and less than 20% contain correctly structured Meta Tags. Missing Title, Description and Keywords Tags are quite common and it is not unusual to see Keywords Tags stuffed with hundreds of individual keywords.

Things you should not do in your Title Meta Tags

  • Do not use generic web page titles such as “Untitled” or “New Page”.
  • Do not use web page titles that have no relation to the content on the page.
  • Do not repeat a keyword search term.
  • Do not use very long titles that do not help your users.
  • Do not stuff unnecessary keywords in your title tag.
  • Do not use the same title for more than one web page.
  • Do not use more than 10/12 indiviual words.

Things you should not do in your Description Meta Tags

  • Do not use descriptions that have no relation to the web page content.
  • Do not use generic descriptions such as “My web page” or “About Goldfish”.
  • Do not use descriptions that only contain a list of keywords.
  • Do not repeat the same keyword.
  • Do not copy the entire content of your web page to use as your description.
  • Do not use all capital letters.
  • Do not use the same description on more than one web page.
  • Do not use more than 30/40 individual words.

Things you should not do in your Keywords Meta Tags

  • Do not repeat exactly the same keyword.
  • Do not use capital letters.
  • Do not use spaces between keywords, separate only with commas.
  • Do not use more than 15/20 keywords.
  • Do not use the same list of keywords on every page.