How To Make A Successful Website

Video: How To Build A Successful Website

Everyone wants to have a successful website that is ranked highly on Google and the other major search engines. However, many website owners do not understand how to effectively structure their sites, to ensure online success. If you wish to achieve high search engine ranking results then your website must have all the right ingredients.

Website Accessibility

The search engine spiders must be able to crawl your web pages in order to index them. If the search engines cannot access your web pages then they will be unable to include your content in their database and your site will be ignored.

It is important that your web server does not return any error codes when the search engines visit your web pages. If your server returns an error code it is unlikely that the search engines will be able to index your site.

In addition, make sure that the HTML code of your web pages does not contain any errors that may prevent search engines from indexing your website.

The content of your web pages must make sense to search engines. Do not rely heavily on images, videos or Flash to present the main content of your web pages, as search engines have great difficulty in understanding this type of material.

Site and information architecture

Affordable Business Website Design ServicesYour website should have good site architecture to make sure that it is not just a collection of random web pages. The pages of your website should be related and they should show search engines that your site is relevant to a specific topic.

This is very important because most major search engines use latent semantic indexing in their ranking algorithms and are able to understand a wide range of different keywords that are associated with a particular topic. Using a broad range of associated (LSI) keywords within your content will help to improve the search results for your primary targeted keywords.

Your site should also have good navigation architecture so that both search engines and human visitors know where they are within your site, on any page of your site.

Choosing the best keywords

Investing time in keyword research and choosing the best performing search terms for your website is one of the most important parts of the Search Engine Optimisation process. Selecting the right keywords will determine whether or not your SEO strategy will be successful.

From an SEO perspective it is best to focus on 2 or 3 word keyword phrases. One word keywords are less likely to convert to a sale and they are also much more competitive.

Web Page Content

Websites that only offer articles and affiliate links, that can be found on dozens of other sites, will have a hard time achieving high search engine rankings.

It is extremely important that you produce high quality and unique content for your website. If you are an expert in a specialist field, write as much as possible about that particular topic. Creating a broad range of interesting articles will help you to establish your online brand as an authority in your chosen field. You will also be building a valuable resource of information that your clients will be keen visit on a regular basis.

Link popularity

Developing the Link Popularity of your website is still an important part of the SEO process. It is impossible to achieve high rankings on the major search engines without having a good supply of high quality one way links, pointing to your website. Only build links from web pages that are relevant to your product or service. The more relevant the link page, the more valuable the link will be in helping to improve your search engine rankings.

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Best Link Building Methods For 2013

Affordable Link Building ServicesDeveloping the link popularity of your website is still an extremely important part of the SEO process and will help to improve your search engine ranking results. It is therefore important to understand the best link building methods that will work in 2013.

The old style link building methods, such as Directory and Forum listings are no longer effective as a result of the various changes to Google’s search algorithmn over the last 18 months or so.

The way that links were traditionally created, typically using keyword rich anchor text, is also no longer an effective link building method.

Google have forced a major change on the methods that now must be used, in order to build links to your site that have real ranking value and it is now more important than ever to create a link profile that appears to look as natural as possible.

Developing robust Social Media profiles now plays an important part in the link popularity contest and if you are not seen by Google to be engaging with Social Media sites on a regular basis, your site is likely to suffer in the search engine ranking results.

To understand more about the best link building methods for 2013, I would recommend that you review the following articles and videos:

 

 7 Link Building Techniques that might still work in 2013

Jun 7, 2013 … 7 Link Building Techniques that might still work in 2013 …. One of the best shortcuts to establish yourself as an authority in your niche is to start …

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Quality Link Building Techniques for 2013 – Clear Sky SEO | Clear

Quality Link Building Techniques for 2013. Over the last year, search The best way to get quality links is to create quality content. You want to produce 

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3 Ethical SEO Link Building Methods  

 

Blow Your Competitions Away With SEO Link Building Techniques

Jun 19, 2013 … Finding the best search engine optimization methods? Start building quality backlinks back to your websites and blogs using SEO link building …

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The Complete Guide To Penalization-Proof Link Building in 2013

May 28, 2013 … We don’t know which link building method that is now safe now, might be … Engines aim to implement eventually “May the best content win”.

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HIGH QUALITY LINK BUILDING TECHNIQUES FOR QUALITY TRAFFIC AND INCREASED WEBSITE RANKINGS 

 

Link Building with the Experts – 2013 Edition – Sugarrae

Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions below: 

Read More…..

As I have stated previously, link building is still very important and influences your position in the search engine ranking results. The old link building methods no longer work and you need to follow the advice outlined in the various articles and videos above, to be successful in 2013.

Developing stronger Social Media Profiles should be an important part of your internet marketing strategy. However, if you do not really understand the difference between a Tweet and a Like, why not give us call and we will be delighted to explain!

We hope that you have found this Best Link Building Methods For 2013 article useful. Please feel free to comment below and share this information with your friends and colleagues.

 

Highly affordable search engine optimisation solutions

Sometimes it is necessary to delete a page from your website either permanently of temporarily. When this happens it is important that you provide specific instructions to the search engines, in order to protect your Page Rank and back link profile. If you do not follow the correct procedure for this, then you will lose all of the ranking collateral and link popularity for the deleted page.

You can protect the Page Rank and Link Popularity of a specific web page by implementing a Meta Redirect. However, it is important to ensure that you set up the correct type of redirect to ensure that this does not have a negative impact on your rankings and prevent out of date web pages from passing on their full ranking and link popularity value.

There are three primary types of redirect:

301 Redirect

This type of redirect informs the search engines that your web page has been permanently redirected to a new URL. This is commonly used when redesigning websites and when web pages have been permanently deleted. The key benefit for this type of redirect is that it transfers all of the historical ranking authority including Page Rank and back links to your new URL. 301 redirects are considered to be the most SEO friendly.

302 Redirect

This type of redirect informs the search engines that your web page has been temporarily suspended. It is commonly used when it is necessary to make major changes that requires a web page to be suspended for a period of time. 302 redirects do not transfer Page Rank, link popularity, or any other SEO value to alternative URL’s.

Meta Refresh Javascript Redirect

A Javascript redirect involves placing a snippet of Javascript code in the header of your website which redirects users to a new page after a specified number of seconds. Search engines do not like this form of redirect as it can be subject to abuse.

The actual code that is used to create these redirects will depend on your website/server configuration. It is therefore recommended that you seek further advice from your web designer on how to do this.

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