If you are struggling to achieve high search engine ranking results on Google and the other major search engines it is highly likely that your website has never been correctly optimised for the keywords that you wish to target.

This video explains the key factors that you need to get right in order to rank highly on Google and offers a great introduction into the benefits of search engine optimisation.

So, if you have ever wondered exactly how does SEO work then check out this useful SEO video right now!

For further information please visit our Search Engine Optimisation page. You may also wish to visit our SEO Analysis Report page and download our FREE report that will rate how well optimised your site currently is.

If you found this video helpful please feel free to share via your social media profiles.

Welcome to our latest selection of the most recent online marketing stories and essential SEO tips.

Learn how to increase the awareness of your online brand and improve the number of visitors to your website.

Each month we publish a selection of the hottest internet marketing articles, hand picked to help you keep up to date with the latest website promotion and SEO news.

So, if you are interested in reading the latest developments in the online marketing world, then this regular feature is for you.

Check out our special Google RankBrain feature at the bottom of this post.

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How To Set Up An Influencer Marketing Campaign

“Some people hold a higher place of influence so when we are faced with a purchasing decision, we turn to these influencers to guide us. And brands are beginning to pick up on this as a marketing avenue.

If executed properly, an influencer marketing campaign can have a positive and powerful affect on a brand. But in order for all the pieces of the campaign to fall in place, it needs to be executed properly, and the first step is setting it up for success.

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10 SEO Questions to Ask Yourself in 2016

“Any good SEO will tell you that website performance is a huge factor in getting ranked. In fact, it pays to spend time and money to ensure your page load time is as fast as it can be.

Why is this important? User engagement. If your website loads too slowly, users will give up and go elsewhere. Your bounce rate will increase. And Google won’t rank you as highly in the SERPs if your performance stinks.

This is even more of an issue on mobile. The same page will typically load even slower on a smartphone or tablet than it will on a desktop. And users are more impatient, meaning that you are truly leaving traffic off the table by ignoring performance.

There are several ways to know if your website is too slow. You can have a speed test run, check Google Search Console for the average load time, or get an SEO professional to analyze it for you. I recommend the latter if you want to be sure you do it right and get professional assistance to fix anything they find.”

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Essential SEO Tips

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Make the Most of Your Local SEO Campaign

“There is a lot about search engine optimization (SEO) for you to learn. Many people read articles online about SEO and they feel like they have become professionals in the field. Well, this is a feeling someone gets when they have understood something extensively. You feel like you can educate others about it. This is good but then, there is always something more for you to learn. As a matter of fact, this cannot be any more real for SEO. There is a lot of information online about SEO that makes people feel like that they have learnt everything about the topic. Sadly, a majority of the articles online about SEO are usually about organic SEO.”

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3 Effective SEO Software Options That Will Save You Thousands of Dollars

“One of the biggest and most costly mistakes business owners make when it comes to choosing the right SEO software is choosing the right solution that best suits your business at the right time.

Not all businesses are at the same stage in growth. When it comes to implementing SEO for a new start-up your business will need to focus on the fundamentals of SEO by starting with the websites structure itself, setting up social media accounts and starting your blog. In this case a simple, basic SEO software will be perfectly antiquate while other more established sites might need a significantly more robust solution to ramp up an Off Page campaign, monitor on-page activity and site analytics.

The trick for every business owner is knowing which SEO software solution will best fill their needs now and which will be more beneficial later. With so many options out there here are 3 inexpensive solutions to consider when choosing the best SEO software for you.”

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Google Rank Brain Feature

Check out these additional stories to understand more about the Google RankBrain algorithm and how it could effect your website:

For further information also check out the following videos:

Googlicious – Google’s ‘RankBrain’ artificial intelligence for search is better than humans

Google RankBrain Artificial Intelligence

If you have enjoyed reading our collection of the latest SEO Tips, please feel free to provide your comments below and share this information with your friends and colleagues.

Getonfast is a specialist online marketing company offering a wide range of affordable SEO, Keyword Research, Website Banner Advertising, Social Media Marketing and Video Marketing services.

Why not request a copy of our FREE Local SEO Report right now!

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Achieving a high search engine ranking result for your website is crucial because search engines deliver the majority of traffic for websites that are ranked on the first few pages of the search results for any given keyword.

The following tips will help to improve the online visibility of your site.

Identify your target market

The first step for effective SEO is to determine your target market. This step is crucial and one that is often overlooked by website owners. Your target market will ultimately determine the relevant keywords you should use to optimise your website. Once you know exactly who you are targeting it will become much easier to identify the best performing search terms for your website.

Select the top performing keywords for your website

The second step is to carefully select the keywords you will use to optimise each page of your website. There are plenty of Keyword Research Tools out there that can help you to choose the best keywords for your site. Investing time in keyword research will help you to identify how many people are searching, using a search term that relates to the products or services you are offering on your website. This will help you to decide which search phrases are best suited for your SEO project. Make sure the keywords that you choose are ones that your target market will be searching for as well as ones that receive a good amount of search traffic and have moderate to low competition.

Ensure that the content of your website contains your targeted keywords

Step three is to take what you have learned about your audience and the keywords you have selected and use this information to correctly optimise your web pages. The most important aspect of the optimisation process is your website’s content. Make sure that you use a unique search term a few times each web page. However each keyword must be relevant to the topic of a specific page. It is also important to ensure that your content is readable and engaging and suitable for both search engines and your website visitors.

Write unique meta tags for each web page

Step four relates to the optimisation of your website’s meta tags. You should add the relevant keywords to your Title and Description tags. Try to use complete sentences and copy that is engaging and makes sense, not just a list of keywords. It is also important to use unique keywords that are specific to the page that the tag describes. Don’t use the same descriptions and keywords for every page, as search engines and visitors will think every page is the same. See our article on How To Write A Killer Title Tag for further information.

Use targeted keywords in your H1, H2 and Image Alt tags

Step five is to use your targeted keyword phrases in your alt image tags, H1 and H2 headings, and as links to other pages in your site or external websites.

Investing time to optimise your website is a major part of the online marketing process and if done correctly will make a significant difference to your search engine ranking results.

To discover and control how search engines rate your website we recommend using our FREE Website Analysis Report Tool.

Free Website Analysis Report

Video: SEO for startups in under 10 minutes.

In simple terms, search engine optimisation or SEO is about making changes to the content of your web pages, to ensure that they are made as search engine friendly as possible. There are many individual elements of each web page that can be changed in order to improve the overall optimsation of your site.

To make your search engine optimisation project work for you, you need to consider adding unique, high quality content, on a regular basis. Including high quality material on your website is the very top recommendation that will help to improve your search engine ranking results. Also genuinely interesting content will be valued by your visitors and customers and can have a real impact on your website’s appeal and integrity.

Search Engine Optimisation is a task that you need to do on a regular basis

Search engine optimisation is not a seasonal chore or a set it and forget it task. You need to keep SEO in mind continuously, and commit a little time every day to tweaking your content for improved search engine positions. Whenever you add brand new material to your website you need to make sure that it is correctly optimised for your targeted keywords.

Did you know that Google has more than 150 different ranking factors that they utilise, to evaluate if your website deserves being on the top of their search lists? It is therefore important that you attempt to discover as many of these as possible and utilise them to your benefit.

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When optimising your site for search engines, it is essential that you only make one or two modifications at a time. If you make too many changes at the same time you will find it difficult to identify which modification impacted favourably or detrimentally on your ranking results. It is also possible to make both good and bad changes, which cancel each other out, puzzling you even further.

Remember that you do not have to make use of every SEO technique in the book for your website to achieve high rankings. Many website owners fall into the trap of filling their websites with every kind of SEO tactic, without actually considering if it fits with their website or if they even have to include any more optimisation. Google is able to detect over optimised websites and your position in their search results will be penalised if they detect over optimisation of your web pages.

Help to improve your SEO results by choosing the right keywords

Choosing the best performing keywords for your website is vitally important. Consider utilising the Google AdWords Keyword Planner Tool to enhance the efficiency of your targeted keywords, from an SEO perspective. By utilising this tool you can search for specific keywords or enter a certain URL to identify the best keywords for your SEO project. Choosing the most efficient keywords will help to improve your search engine ranking results and boost your sales. SEO Reseller Plan

When aiming to enhance the optimisation of your internet site, always remember to label your images correctly, as these count in the search engine results. Make certain to use image names that your customers may be using to search for your product or service. When selling a specific item, make certain to include relevant keywords for that item in the image name. This will increase the chance that your images may get listed in the Google image search engine results.

Developing the link popularity of your website is still a very important part of the Search Engine Optimisation Process. However, structuring your anchor text correctly is also extremely important. Having all of your links using the same or similar anchor text will not appear natural to Google or any of the other major search engines. If the search engines detect an unnatural link building profile, they will simply ignore your links and all of your hard work and effort will have been a waste of time! It is therefore vital that you to mix up your anchor text by including the URL of your website and the brand name of your business, rather than simply focussing on the keyword that you are promoting.

You should also consider using Google Analytics to track and gather information about your website visitors habits. This will offer huge quantities of extremely helpful information about the traffic on your website. You will have the ability to see where the viewers of your website have actually originated from, exactly how long they are remaining on your website and exactly what it is that they are doing on your website. We hope that you have found this “what is search engine optimisation” article interesting and informative. Please feel free to share this post with your friends and colleagues.

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Many websites fail to achieve high positions in the search engine ranking results due to poorly optimised web pages.

By following our Free Search Engine Optimisation Tips you can help search engines to decide which keywords are relevant to your website, and improve your rankings when those keywords are entered by a potential customer.

Free search engine optimisation tips

The following free search engine optimisation tips will help you to improve your search engine ranking results:

Choosing the correct keywords, that have high search volumes, is crucial. We see so many websites that have fallen into the trap of using keywords that have extremely low search volumes, due to lack of Keyword Research. There is no point in achieving a high listing on Google or any of the other major search engines, for a keyword that nobody is searching for. These types of keywords will produce zero traffic for your site.

Make sure that you choose the right keywords. Invest time in keyword research in order to identify the best performing keywords for your website, based on search volume and the number of websites competing for a specific keyword. The strongest performing keywords are those with a high search volume and low competition.

Identify your top performing keyword and make sure this is used in your Title Meta Tag. Use a maximum of 10 words in this tag. Most search engines will use this as the title for your listings.

Write a Description Meta Tag that is enticing and informative to search engine users. Make sure that your primary keyword is included in your description. Most search engines will use this description for your listings in their ranking results.

Do not use more than 25 to 35 keywords in your Keywords Meta Tag. Keywords must be separated by commas, without any spaces.

Make sure the main body text of each web page contains your targeted keywords. It is important to ensure that the keyword density for each word is between 3% to 5% of the overall keywords used on each page. If it is higher than this, you may be penalised by the search engines. There are many online tools that will allow you to check the keyword density of your web pages.

Do not try and fool search engines by using tricks such as excessive use of keywords or white text on a white back ground, in an attempt to hide keywords. Search engines have been around long enough to be aware of these tricks and using them may get your website banned.

Ensure that Image Alt Tags are used to optimise your images and that the text contains your targeted keywords.

Search engines are only capable of recognising static text on a web page, therefore excessive use of graphics, animated Flash files or images should be avoided.

You may also find this search engine optimisation video for startups, produced by Google Webmaster Help, of interest.

If you found this free search engine optimisation tips blog post of interest, why not subscribe to our Blog by RSS Feed or Email and receive FREE Professional SEO Tips, direct to your inbox.

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