Getonfast SEO Services

Achieving a high search engine ranking result for your website is crucial because search engines deliver the majority of traffic for websites that are ranked on the first few pages of the search results for any given keyword.

The following tips will help to improve the online visibility of your site.

Identify your target market

The first step for effective SEO is to determine your target market. This step is crucial and one that is often overlooked by website owners. Your target market will ultimately determine the relevant keywords you should use to optimise your website. Once you know exactly who you are targeting it will become much easier to identify the best performing search terms for your website.

Select the top performing keywords for your website

The second step is to carefully select the keywords you will use to optimise each page of your website. There are plenty of Keyword Research Tools out there that can help you to choose the best keywords for your site. Investing time in keyword research will help you to identify how many people are searching, using a search term that relates to the products or services you are offering on your website. This will help you to decide which search phrases are best suited for your SEO project. Make sure the keywords that you choose are ones that your target market will be searching for as well as ones that receive a good amount of search traffic and have moderate to low competition.

Ensure that the content of your website contains your targeted keywords

Step three is to take what you have learned about your audience and the keywords you have selected and use this information to correctly optimise your web pages. The most important aspect of the optimisation process is your website’s content. Make sure that you use a unique search term a few times each web page. However each keyword must be relevant to the topic of a specific page. It is also important to ensure that your content is readable and engaging and suitable for both search engines and your website visitors.

Write unique meta tags for each web page

Step four relates to the optimisation of your website’s meta tags. You should add the relevant keywords to your Title and Description tags. Try to use complete sentences and copy that is engaging and makes sense, not just a list of keywords. It is also important to use unique keywords that are specific to the page that the tag describes. Don’t use the same descriptions and keywords for every page, as search engines and visitors will think every page is the same. See our article on How To Write A Killer Title Tag for further information.

Use targeted keywords in your H1, H2 and Image Alt tags

Step five is to use your targeted keyword phrases in your alt image tags, H1 and H2 headings, and as links to other pages in your site or external websites.

Investing time to optimise your website is a major part of the online marketing process and if done correctly will make a significant difference to your search engine ranking results.

To discover and control how search engines rate your website we recommend using our FREE Website Analysis Report Tool.

Free Website Analysis Report

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Many websites fail to achieve high positions in the search engine ranking results due to poorly optimised web pages.

By following our Free Search Engine Optimisation Tips you can help search engines to decide which keywords are relevant to your website, and improve your rankings when those keywords are entered by a potential customer.

Free search engine optimisation tips

The following free search engine optimisation tips will help you to improve your search engine ranking results:

Choosing the correct keywords, that have high search volumes, is crucial. We see so many websites that have fallen into the trap of using keywords that have extremely low search volumes, due to lack of Keyword Research. There is no point in achieving a high listing on Google or any of the other major search engines, for a keyword that nobody is searching for. These types of keywords will produce zero traffic for your site.

Make sure that you choose the right keywords. Invest time in keyword research in order to identify the best performing keywords for your website, based on search volume and the number of websites competing for a specific keyword. The strongest performing keywords are those with a high search volume and low competition.

Identify your top performing keyword and make sure this is used in your Title Meta Tag. Use a maximum of 10 words in this tag. Most search engines will use this as the title for your listings.

Write a Description Meta Tag that is enticing and informative to search engine users. Make sure that your primary keyword is included in your description. Most search engines will use this description for your listings in their ranking results.

Do not use more than 25 to 35 keywords in your Keywords Meta Tag. Keywords must be separated by commas, without any spaces.

Make sure the main body text of each web page contains your targeted keywords. It is important to ensure that the keyword density for each word is between 3% to 5% of the overall keywords used on each page. If it is higher than this, you may be penalised by the search engines. There are many online tools that will allow you to check the keyword density of your web pages.

Do not try and fool search engines by using tricks such as excessive use of keywords or white text on a white back ground, in an attempt to hide keywords. Search engines have been around long enough to be aware of these tricks and using them may get your website banned.

Ensure that Image Alt Tags are used to optimise your images and that the text contains your targeted keywords.

Search engines are only capable of recognising static text on a web page, therefore excessive use of graphics, animated Flash files or images should be avoided.

You may also find this search engine optimisation video for startups, produced by Google Webmaster Help, of interest.

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